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Use your smartphone as a mobile lab

"Smartphone users are always looking for free wi-fi but at what price does it come? Businesses are looking at ways to make the free wi-fi they offer work for them too. It can track our movements through our phones and reveal a great deal about us to those who have something to sell. "

"MorphCast is a new adaptive interactive format that engages audiences whilst protecting their privacy. MorphCast combines interactive video with emotional and demographic response to create a new type of adaptive video experience within the mobile device, powered by artificial intelligence and without the need for plug-ins, apps or the user's personal data. It runs on nearly every smartphone, tablet or PC through a URL."

"After my phone got stolen, I quickly realized just how much of my personal information and data the thief had instantly obtained. So, I let another phone get stolen. This time my phone was pre-programmed with spyware so I could keep tabs on the thief in order to get to know him. However, to what extent is it possible to truly get to know someone by going through the content of their phone?"

Indoor location technology brings Internet-style tracking to physical spaces.

"Android phones gather your location data and send it to Google, even if you've turned off location services and don't have a SIM card"