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"Facebook's News Feed-the main list of status updates, messages, and photos you see when you open Facebook on your computer or phone-is not a perfect mirror of the world. But few users expect that Facebook would change their News Feed in order to manipulate their emotional state."

"MorphCast is a new adaptive interactive format that engages audiences whilst protecting their privacy. MorphCast combines interactive video with emotional and demographic response to create a new type of adaptive video experience within the mobile device, powered by artificial intelligence and without the need for plug-ins, apps or the user's personal data. It runs on nearly every smartphone, tablet or PC through a URL."

"Toyota takes Twitter emoji ad targeting to the next level with 83 unique videos designed to match a person's online mood. The effort, by Saatchi & Saatchi L.A., is part of a broader campaign for the 2018 Camry called "Sensations" that seeks to raise the emotional appeal of the midsize sedan, which is often viewed in a more practical, economical light."

It sounds innocent enough. But users are growing suspicious of the app's whimsical, canned questions, many of which read like a marketing survey.

Facial recognition technology stealing our feelings

All the problems with Facebook documentated