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Daniel Benoni

Social Responsibility Boosts Brand Perception | Adweek - 1 views

www.adweek.com/...boosts-brand-perception-101965

Documentation social responsibility consumer customers CSR

shared by Daniel Benoni on 19 Apr 11 - No Cached
  • Transparency and corporate responsibility are more important than ever to consumers as they struggle with purchasing decisions in a tough econom
  • despite the recession, 75 percent of consumers believe social responsibility is important, and 55 percent of consumers said they would choose a product that supports a particular cause against similar products that don't
  • the survey found that 70 percent of consumers are willing to pay a premium for products from socially responsible companies
  • ...3 more annotations...
  • 28 percent are willing to pay at least $10 more
  • That means companies have an opportunity to differentiate themselves if they can communicate clearly how they give back to their employees, communities and the environment, per the survey.
  • nearly 50 percent of 18-24- and 25-34-year-olds are more likely to take a pay cut to work for a socially responsible company
  • Daniel Benoni on 19 Apr 11
     
    De la bombe cet article. Ça prouve que le trend est LA PLUS QUE JAMAIS!
Daniel Benoni

Support Your Community - Pepsi Refresh Project - 0 views

www.refresheverything.com

CSR corporate social responsibility pepsi

shared by Daniel Benoni on 23 Apr 11 - Cached
  • Daniel Benoni on 23 Apr 11
     
    Cool video... makes me wanna drink pepsi and get involved!
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