UK parties ignoring social media ahead of poll | EurActiv - 0 views
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The UK's political parties use social media for "one-off witty campaigns" but they do not engage in US-style outreach to their voters, according to an analysis by a British consultancy published ahead of elections due on 6 May.
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The UK's political parties have not embraced social media as they were expected to do before the upcoming May elections, concludes research carried out by analysts at Ovum, a consultancy
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"Politicians should be using chat platforms like the popular Twitter website to drive immediate responses to publicised events like televised political debates."
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Interesting data on how and why British politicians are slow in the use of social media for political campaigning. They still trust other more traditional channels. Interesting data: Europeans are lagging behind American policy makers in their use of Twitter and other means of digital communication. Might the higher age average of European citizens have something to do with it?