Skip to main content

Home/ ARIN6902 Internet Cultures and Governance/ Group items tagged Domain commodity DNS name

Rss Feed Group items tagged

Bujuanes Livermore

Internet domain names bring in millions at Fort Lauderdale auction - 0 views

  •  
    The topic of domain names as a commodity isn't new, but the prices auctions are fetching for names is. When $2 million is refused for 'jeans.com' it paints a picture of the cost/benefit ratio of domain investment - where the potential financial benefits are clearly outweighing initial costs.

    The trend developing is for multinational companies to buy domain names with commonly understood verbs (eg dating.com) or nouns (eg books.com). It strengthens their own branded domain name and targets consumers who are undertaking searches on the net for the thing they want - be it a service or good - as opposed to searching for the company that sells that thing. Does it suggest that searching habits are changing? Is brand awareness and brand loyalty losing power?
1 - 1 of 1
Showing 20 items per page