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Although not strictly a "protest" in the strictest sense of the word, the Kiss Goodbye to MS movement has similarities with protest movements - people with a unified belief acting together to facilitate change. The main action required to take part is to wear red lipstick during MS Awareness Week in Australia: 26th May to 6th June. I wondered how men could get involved - the obligatory Facebook group encourages tattoos can be used as a talking point rather than lipstick. Others can simply donate to the cause. The charity sector is incredibly crowded (for good reason) and charities have increasingly bigger marketing teams to capture the public's attention. Social media is just the latest avenue that corporations and not-for-profits are using to drive awareness.