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As boundaries between product display, service, and space blur to take on an experiential role, spaces engage with customers primarily on an emotional level. Translating this learning into an experience for adventure enthusiasts, studio INGROUP designs the flagship showroom for Jeep in Shanghai.

Studio One Plus Partnership follows their signature design principles to design yet another metaphoric, experiential ambience for a cinema hall in Wuhan. This time the design follows the theme of a bustling city.

Foreshadowing a reformed sales journey while straddling industrial functionality, the BABAMA store in Shanghai by ATMOSPHERE Architects explores avant-garde design concepts, while drawing direct inspiration from the human circulatory systems and lush nature.

Identity Architects Ippolito Fleitz Group designs a highly interactive, futuristic showroom for JIDU's hyper-intelligent, AI-driven, autonomous robocars in Shanghai