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If someone told you that there was a quick and easy way that many of you could improve your SERP CTR for minimal effort, you'd all stop in your tracks and give them full attention. Yet, Schema.org and rich snippets are still horribly under-utilized. Since Google (and Bing!) officially introduced schema.org in June, it's fair to say motivation to implement it has been mixed. However since its introduction Schema.org has already evolved a lot, adding a lot of new stuff that people haven't paid attention to. Here I try to persuade you there are few downsides and plenty of upsides.

On Friday, October 14, a group of Semantic thought leaders from around the globe met with their host and colleague, Paul Miller, for the latest installment of the Semantic Link, a monthly podcast covering the world of Semantic Technologies. This episode includes a discussion about schema.org. The Semantic Link panel was joined by special guest, Ramanathan V. Guha, Google Fellow, and one of the principal people behind schema.org.