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Mind Cypress Digital Marketing is a very detailed course which prepare you to understand and use the channels and tools used for Online Marketing. It enables you to learn and review how the various channels and online promotion can support the business goals of a organization. This course will help you to understand concepts in branding, brand positioning, and strategies to address brand communication in a digital world.

Digital Marketing  is a very detailed course which prepare you to understand and use the  channels and tools used for Online Marketing. It enables you to learn and review how the various channels and online promotion can support the business goals of a organization. This course will help you to understand concepts in branding, brand positioning, and strategies to address brand communication in a digital world. This session will not only be theoretical rather it would contain more of practical implication.

Digital Marketing  is a very detailed course which prepare you to understand and use the  channels and tools used for Online Marketing. It enables you to learn and review how the various channels and online promotion can support the business goals of a organization. This course will help you to understand concepts in branding, brand positioning, and strategies to address brand communication in a digital world. This session will not only be theoretical rather it would contain more of practical implication.

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If you've got a really killer PowerPoint presentation but would like to extract all the information to Microsoft Word - you can. Sometimes this is necessary because the size of your PowerPoint presentation is rather large and you would like to share it with others over email or an intranet. Converting it to Word will help reduce the size and make it easier to view for everyone involved. It's also possible that you would like your slides presented as thumbnails, with or without speaker notes included, for easier reviewing, editing, or handing out during the presentation itself. You can convert your presentation in one of three ways.

Every couple weeks, we round up industry news and articles you might have missed. We hope you enjoy our latest selections. Microsoft: Office 365 Cloud Now $1 Billion Business. Office 365 is now a $1 billion business; one in every four enterprise customers now have cloud seats with Microsoft. Office 365 Review. Office 365 "is still the best productivity suite on the market." Its comprehensiveness and the ability to stream a full version of programs give it the edge over Google Apps. What's New in Lync Server 2013. The enhancements to Lync Server 2013 "make Lync 2013 easier and more intuitive to use compared with previous editions." Microsoft Introduces Two-Step Verification for Microsoft Accounts. Microsoft rolls out an optional two-factor authentication service to improve security across all of its accounts. Outlook.com to Support 32 New International Domains and Alias Sign In. Outlook.com will be updated to include support for 32 additional international domains, allowing users to select a mail address in their preferred region. New Microsoft Privacy Campaign Promotes Consumer Control. Microsoft launches privacy campaign that includes privacy education resources on its website and a quiz that consumers can take to find out their "privacy type" and learn how to manage privacy settings. Intel, Microsoft Top Clean Energy Ranking. Microsoft and Intel use the most clean energy to power their U.S. operations, according to a list developed by the EPA's Green Power Partnership.

www.office.com/setup Blogs: Project 2016 has all the functionality and features you're used to, with some enhancements and the best new features from Office 2016. NOTE: The following feature updates are available to Project Online subscribers. They will first roll out to Office Insider participants. If you have a Project Online subscription, make sure you have the latest version of Office. MARCH 2017 TASK SUMMARY NAME FIELD With long lists of tasks, it can be difficult to know what a task is indented under in the overall project plan. The Task Summary Name field is a read-only field that shows the name of a task's summary task. Adding this field as a column in your Task view can help clarify your project's structure. To add this field, right-click the title of a column (to the right of where you want to add the field), select Insert Column, and then choose Task Summary Name from the drop-down list. Task Summary Name column - www.office.com/setup NOVEMBER 2016 TIMELINE BAR LABELS AND TASK PROGRESS Communicating project progress just got easier! Timeline bars can now be labeled, and task progress is shown right on the tasks themselves, making it simple to quickly illustrate your plan and the work in progress when sharing status. Timeline bars with labels and task progress - www.office.com/setup OCTOBER 2016 IN-APP FEEDBACK Have a comment or suggestion about Microsoft Office? We need your feedback to help us deliver great products. In Project, you can suggest new features, tell us what you like or what's not working by clicking File > Feedback. Click File > Feedback to offer comments or suggestions about Microsoft Project - www.office.com/setup SEPTEMBER 2015 MORE FLEXIBLE TIMELINES With Project 2016, not only can you leverage multiple timelines to illustrate different phases or categories of work, but you can also set the start and end dates for each timeline separately, to paint a clearer overall picture of the work involved. Formatted timeline in Project

Liam Bastick has provided financial modelling services and training to clients for more than two decades. A senior accountant and professional mathematician, he has worked in numerous countries with many internationally recognized clients, providing and reviewing strategic and operational models for various key business assignments. You can check out Liam's previous articles at www.sumproduct.com/thought, where you can also subscribe to the monthly tips and tricks newsletter. Ever had to sum data based on multiple criteria situated in different Microsoft Excel worksheets? This article provides a quick tour of INDIRECT references and Table functionality while combining qualities of the SUMPRODUCT function with the SUMIFS function, providing a solution to the mother-of-all Multiple Criteria problems. The functionality is best explained by walking through an example: Ivana: Car Sales has four divisions, cunningly called North, South, East and West. Each quarter, the four divisions are required to submit sales reports detailing the month of sale, the sales person, the car color and the price the car was sold for. www.office.com/setup The question is: how can you determine how many red cars Charlie sold in February in total across all four divisions? The answer would be fairly straightforward if the data were all on one worksheet. For a single criterion, SUMIF would cope admirably well, while for several criteria, SUMPRODUCT could be used to generate the answer (for further information see my blog posts on the SUMPRODUCT function and approaches to addressing multiple criteria in one worksheet).

Let's say you really like the style of a theme, but you'd like to experiment with different color schemes. That's not a problem: You can mix and match colors, fonts, and effects to create a unique look for your presentation. If it still doesn't look exactly right, you can customize the theme any way you want. If you're new to PowerPoint, you may want to review our lesson on Applying Themes to learn the basics of using themes. Optional: Download our practice presentation. Watch the video to learn more about modifying themes in PowerPoint. TO SELECT NEW THEME COLORS: If you don't like the colors of a particular theme, it's easy to apply new theme colors; everything else about the theme will remain unchanged. From the Design tab, click the drop-down arrow in the Variants group and select Colors. - www.office.com/setup Blogs Select the desired theme colors. The presentation will update to show the new theme colors. - www.office.com/setup Blogs TO CUSTOMIZE COLORS: Sometimes you might not like every color included in a set of theme colors. It's easy to change some or all of the colors to suit your needs. From the Design tab, click the drop-down arrow in the Variants group. Select Colors, then click Customize Colors. - www.office.com/setup Blogs A dialog box will appear with the 12 current theme colors. To edit a color, click the drop-down arrow and select a different color. You may need to click More Colors to find the exact color you want. - www.office.com/setup Blogs In the Name: field, type the desired name for the theme colors, then click Save. - www.office.com/setup Blogs The presentation will update to show the new custom theme colors. With some presentations, you may not notice a significant difference when changing the theme colors. For example, a textured background will not change when theme colors are changed. When trying different theme colors, it's best to select a slide that uses several colors to see how the new theme colors will affect your prese

www.office.com/setup Blogs: Another tool you can use to connect to a webpage, file, email address, or slide is called an action button. Action buttons are built-in shapes you can add to a presentation and set to link to another slide, play a sound, or perform a similar action. When someone clicks or hovers over the button, the selected action will occur. Action buttons can do many of the same things as hyperlinks. Their easy-to-understand style makes them especially useful for self-running presentations at booths and kiosks. Optional: Download our practice presentation. Watch the video below to learn more about using action buttons in your presentations. INSERTING ACTION BUTTONS You can insert action buttons on one slide at a time, or you can insert an action button that will show up on every slide. The second option can be useful if you want every slide to link back to a specific slide, like the title page or table of contents. TO INSERT AN ACTION BUTTON ON ONE SLIDE: Click the Insert tab. Click the Shapes command in the Illustrations group. A drop-down menu will appear with the action buttons located at the very bottom. - www.office.com/setup Select the desired action button. Insert the button onto the slide by clicking the desired location. The Action Settings dialog box will appear. Select the Mouse Click or Mouse Over tab. Selecting the Mouse Click tab means the action button will perform its action only when clicked. Selecting the Mouse Over tab will make the action button perform its action when you move the mouse over it. - www.office.com/setup In the Action on click section, select Hyperlink to:, then click the drop-down arrow and choose an option from the menu. - www.office.com/setup Check the Play Sound box if you want a sound to play when the action button is clicked. Select a sound from the drop-down menu, or select Other sound to use a sound file on your computer. When you're done, click OK. - www.office.com/setup TO INSERT AN ACTION BUTTON ON A

WHAT IS MICROSOFT PROJECT? www.office.com/setup Blogs: Microsoft Project is a flexible tool for project portfolio management (PPM) and daily work, delivered through Office 365. The first place in this category of products is held by Wrike which has a total score of 9.8/10 and is the winner of our Best Project Management Software Award for 2016. You can try out Wrike for free here. You can also compare Microsoft Project with Wrike and see which one is better for your company. Microsoft Project enables businesses to get started, manage project portfolio investments, and deliver successfully with the intended business value. Microsoft Project Professional gives businesses a powerful, visually enhanced way to efficiently manage a wide range of their projects and programs. From meeting important deadlines, to choosing the right resources and empowering your office teams, Project Professional delivers new as well as intuitive experiences to plan, manage, and collaborate with various individuals, teams, and the enterprise.

WWW.OFFICE.COM/SETUP BLOGS: WHICH VERSION OF MICROSOFT OFFICE IS BEST FOR ME? www.office.com/setup Blogs: Office 365 and Office 2016 share a lot of similarities, yet deciding between the two involves a lot of factors. Office 365 is a subscription-based service that currently uses Office 2016 apps, but when the next version of Office is released, users will get that as part of their subscription. Office 2016 is a buy-once app suite that brings you the Office 2016 apps as they are, without any available updates in the future. If you want to upgrade to the latest version of Office without paying for a subscription, you'll have to pay full price for the new version - there's no discounted upgrade option. These are only a couple differences between the two products. Looking to invest in Office? We break down the differences between the two products to help you decide which is better for personal and home use. See at Microsoft Store Quick-reference table Apps and pricing Multiple devices Connectivity Support Storage Conclusion QUICK-REFERENCE TABLE Category Office 365 Home Office 365 Personal Office Home & Student 2016 Office Home & Business 2016 Office Professional 2016 Price $99.99 /year $9.99 /month $69.99 /year $6.99 /month $149.99 $229.99 $399.99 Users Up to 5 1 1 1 1 Apps Word Excel PowerPoint OneNote Outlook Publisher Access Word Excel PowerPoint OneNote Outlook Publisher Access Word Excel PowerPoint OneNote Word Excel PowerPoint OneNote Outlook Word Excel PowerPoint OneNote Outlook Publisher Access Devices 5 PCs or Macs 5 tablets 5 phones 1 PC or Mac 1 tablet 1 phone 1 PC 1 PC 1 PC Skype minutes 60 per month for each user 60 None None None OneDrive storage 1TB each for five users 1TB None None None APPS AND PRICING Office apps on the go. - www.office.com/setup Office 365 is a subscription-based service. If you choose to pay on a yearly basis, you essentially get a discount that works out to two free months per year. If you choose to pay on a monthly b

SmartArt allows you to communicate information with graphics instead of just using text. There are a variety of styles to choose from, which you can use to illustrate different types of ideas. Watch the video below to learn more about working with SmartArt. TO INSERT A SMARTART GRAPHIC: Select the slide where you want the SmartArt graphic to appear. From the Insert tab, select the SmartArt command in the Illustrations group. selecting the SmartArt command on the Insert tab - www.office.com/setup A dialog box will appear. Select a category on the left, choose the desired SmartArt graphic, then click OK. choosing a SmartArt graphic - www.office.com/setup The SmartArt graphic will appear on the current slide. the inserted smartart - www.office.com/setup You can also click the Insert a SmartArt Graphic command in a placeholder to add SmartArt. Inserting a SmartArt Graphic from a placeholder - www.office.com/setup TO ADD TEXT TO A SMARTART GRAPHIC: Select the SmartArt graphic. The text pane will appear to the left Enter text next to each bullet in the text pane. The text will appear in the corresponding shape. It will be resized automatically to fit inside the shape. adding text to the SmartArt graphic - www.office.com/setup You can also add text by clicking the desired shape and then typing. This works well if you only need to add text to a few shapes. However, for more complex SmartArt graphics, working in the text pane is often quicker and easier. adding text directly in the shapes of the SmartArt instead of the text pane - www.office.com/setup TO REORDER, ADD, AND DELETE SHAPES: It's easy to add new shapes, change their order, and even delete shapes from your SmartArt graphic. You can do all of this in the text pane, and it's a lot like creating an outline with a multilevel list. For more information on multilevel lists, you may want to review our Lists lesson. To demote a shape, select the desired bullet, then press the Tab key. The bullet will move to the

www.office.com/setup Blogs: Today, we are pleased to announce the availability of Microsoft Forms for our Office 365 Education customers. Forms is the result of direct feedback from educators that they want to have a quizzing function with Office 365 Education. Educators told us they need an easy way to assess student progress on an ongoing basis. They also told us they want an assessment solution that will save them time, help differentiate instruction for all students and provide quiz takers with real-time personalized feedback. We designed Forms to be super easy so that anyone could confidently create a form and easily see results as they come in. Forms lets anyone with an Office 365 Education account create and/or respond to quizzes. What makes Forms unique and so valuable for educators is the automatic grading and in-quiz feedback functionality. Automatic grading does exactly what the name implies and greatly reduces the time spent grading. In-quiz feedback is a feature that lets quiz authors personalize messages depending how a student answers a question. For example, if a student answers a question incorrectly they may get a message, such as: "The answer is incorrect. I suggest you review chapter four as this will be on the final." HOW FORMS WORKS When an instructor wants to assess how well the students understand a given topic, they can quickly author a quiz directly from their desktop or mobile web browser. The instructor simply determines the questions they would like to ask and then chooses an answer type, such as multiple choice, text or a rating. The Forms authors can then send a link or QR code to quiz takers or embed the quiz into a web page, blog or Learning Management System (LMS), and recipients can complete the quiz on phones, tablets or PCs. And with the real-time feedback in Forms, the instructor can very quickly see where the class may need additional instruction or could advance more rapidly. Forms responses can also be exported to Mi

WWW.OFFICE.COM/SETUP BLOGS: INTRODUCTION www.office.com/setup Blogs: Whenever you work with Excel, you'll enter information-or content-into cells. Cells are the basic building blocks of a worksheet. You'll need to learn the basics of cells and cell content to calculate, analyze, and organize data in Excel. Optional: Download our practice workbook. Watch the video below to learn more about the basics of working with cells. UNDERSTANDING CELLS Every worksheet is made up of thousands of rectangles, which are called cells. A cell is the intersection of a row and a column-in other words, where a row and column meet. Columns are identified by letters (A, B, C), while rows are identified by numbers (1, 2, 3). Each cell has its own name-or cell address-based on its column and row. In the example below, the selected cell intersects column C and row 5, so the cell address is C5. cell C5 - www.office.com/setup Note that the cell address also appears in the Name box in the top-left corner, and that a cell's column and row headings are highlighted when the cell is selected. You can also select multiple cells at the same time. A group of cells is known as a cell range. Rather than a single cell address, you will refer to a cell range using the cell addresses of the first and last cells in the cell range, separated by a colon. For example, a cell range that included cells A1, A2, A3, A4, and A5 would be written as A1:A5. Take a look at the different cell ranges below: Cell range A1:A8cell range A1:A8 - www.office.com/setup Cell range A1:F1 cell range A1:F1 - www.office.com/setup Cell range A1:F8 cell range A1:F8 - www.office.com/setup If the columns in your spreadsheet are labeled with numbers instead of letters, you'll need to change the default reference style for Excel. Review our Extra on What are Reference Styles? to learn how. TO SELECT A CELL: To input or edit cell content, you'll first need to select the cell. Click a cell to select it. In our exampl

www.office.com/setup Blogs: When you're working with longer presentations, it can be difficult and time consuming to locate a specific word or phrase. PowerPoint can automatically search your presentation using the Find feature, and it allows you to quickly change words or phrases using the Replace feature. Optional: Download our practice presentation. Watch the video below to learn more about the basics of using Find and Replace in PowerPoint. TO FIND TEXT: From the Home tab, click the Find command. www.office.com/setup A dialog box will appear. Enter the text you want to find in the Find what: field, then click Find Next. www.office.com/setup If the text is found, it will be selected. www.office.com/setup You can also access the Find command by pressing Ctrl+F on your keyboard. TO REPLACE TEXT: At times, you may discover that you've repeatedly made a mistake throughout your presentation-such as misspelling someone's name-or that you need to exchange a particular word or phrase for another. You can use the Replace feature to make quick revisions. From the Home tab, click the Replace command. www.office.com/setup A dialog box will appear. Type the text you want to find in the Find what: field. Type the text you want to replace it with in the Replace with: field, then click Find Next. www.office.com/setup If the text is found, it will be selected. Review the text to make sure you want to replace it. If you want to replace it, select one of the replace options. Replace will replace individual instances, and Replace All will replace every instance. In our example, we'll use the Replace option. www.office.com/setup The selected text will be replaced. www.office.com/setup PowerPoint will move to the next instance of the text in the presentation. When you are finished replacing text, click Close to exit the dialog box. When it comes to using Replace All, it's important to remember that it could find matches you didn't anticipate and might not actually want

WWW.OFFICE.COM/SETUP BLOGS: SIMPLE RULES FOR BETTER POWERPOINT PRESENTATIONS www.office.com/setup Blogs: Have you ever given a PowerPoint presentation and noticed that something about it just seemed a little … off? If you're unfamiliar with basic PowerPoint design principles, it can be difficult to create a slide show that presents your information in the best light. Poorly designed presentations can leave an audience feeling confused, bored, and even irritated. Review these tips on making your next presentation more engaging. DON'T READ YOUR PRESENTATION STRAIGHT FROM THE SLIDES If your audience can both read and hear, it's a waste of time for you to simply read your slides aloud. Your audience will zone out and stop listening to what you're saying, which means they won't hear any extra information you include. Instead of typing out your entire presentation, include only main ideas, keywords, and talking points in your slide show text. Engage your audience by sharing the details out loud. FOLLOW THE 5/5/5 RULE To keep your audience from feeling overwhelmed, you should keep the text on each slide short and to the point. Some experts suggest using the 5/5/5 rule: no more than five words per line of text, five lines of text per slide, or five text-heavy slides in a row. Screenshot of Microsoft PowerPoint DON'T FORGET YOUR AUDIENCE Who will be watching your presentation? The same goofy effects and funny clip art that would entertain a classroom full of middle-school students might make you look unprofessional in front of business colleagues and clients. Humor can lighten up a presentation, but if you use it inappropriately your audience might think you don't know what you're doing. Know your audience, and tailor your presentation to their tastes and expectations. CHOOSE READABLE COLORS AND FONTS Your text should be easy to read and pleasant to look at. Large, simple fonts and theme colors are always your best bet. The best fonts and colors can va

WWW.OFFICE.COM/SETUP BLOGS: INTRODUCTION www.office.com/setup Blogs: Excel files are called workbooks. Whenever you start a new project in Excel, you'll need to create a new workbook. There are several ways to start working with a workbook in Excel. You can choose to create a new workbook-either with a blank workbook or a predesigned template-or open an existing workbook. Watch the video below to learn more about creating and opening workbooks in Excel. ABOUT ONEDRIVE Whenever you're opening or saving a workbook, you'll have the option of using your OneDrive, which is the online file storage service included with your Microsoft account. To enable this option, you'll need to sign in to Office. To learn more, visit our lesson on Understanding OneDrive. OneDrive on the Open tab - www.office.com/setup TO CREATE A NEW BLANK WORKBOOK: Select the File tab. Backstage view will appear. Click the File tab to go to the Backstage view. - www.office.com/setup Select New, then click Blank workbook. Click Blank workbook in the New tab. - www.office.com/setup A new blank workbook will appear. TO OPEN AN EXISTING WORKBOOK: In addition to creating new workbooks, you'll often need to open a workbook that was previously saved. To learn more about saving workbooks, visit our lesson on Saving and Sharing Workbooks. Navigate to Backstage view, then click Open. Open in the Backstage view - www.office.com/setup Select Computer, then click Browse. Alternatively, you can choose OneDrive to open files stored on your OneDrive. Browse - www.office.com/setup The Open dialog box will appear. Locate and select your workbook, then click Open. The Open dialog - www.office.com/setup If you've opened the desired workbook recently, you can browse your Recent Workbooks rather than search for the file. Open a recent workbook - www.office.com/setup TO PIN A WORKBOOK: If you frequently work with the same workbook, you can pin it to Backstage view for faster access. Navigate to Backstage view

WWW.OFFICE.COM/SETUP BLOGS: INTRODUCTION www.office.com/setup Blogs: Microsoft Access is a database creation and management program. To understand Access, you must first understand databases. In this lesson, you will learn about databases and how they are used. You will familiarize yourself with the differences between data management in Microsoft Access and Microsoft Excel. Finally, you will get a look ahead at the rest of the Access tutorial. Watch the video below to learn more about databases in Access. WHAT IS A DATABASE? A database is a collection of data that is stored in a computer system. Databases allow their users to enter, access, and analyze their data quickly and easily. They're such a useful tool that you see them all the time. Ever waited while a doctor's receptionist entered your personal information into a computer, or watched a store employee use a computer to see whether an item was in stock? If so, then you've seen a database in action. The easiest way to understand a database is to think of it as a collection of lists. Think about one of the databases we mentioned above: the database of patient information at a doctor's office. What lists are contained in a database like this? To start with, there's a list of patients' names. Then there's a list of past appointments, a list with medical history for each patient, a list of contact information, and so on. This is true of all databases, from the simplest to the most complex. For instance, if you like to bake you might decide to keep a database containing the types of cookies you know how to make and the friends you give these cookies to. This is one of the simplest databases imaginable. It contains two lists: a list of your friends, and a list of cookies. An illustration of two lists - www.office.com/setup However, if you were a professional baker, you would have many more lists to keep track of: a list of customers, a list of products sold, a list of prices, a list of orders, and so on.