FT.com / UK - The age of 'Indovation' dawns - 0 views
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Marco Cantamessa on 10 Sep 10One of the recent topics (or fads?) in innovation management is associated to "indovation", i.e. the search for low-cost products targeted to emerging markets, and the transfer of these solutions to industrialized countries. Is it an episode? Is is a trend? Is there something deeper that is worth researching and understanding?