Planting for Profit, and Greater Good - NYTimes.com - 0 views
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Mr. Aramburu favored starting a for-profit business over a nonprofit organization because, as he puts it, “I believe in the notion of doing good and doing well at the same time.”
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He had also noticed that generations of entrepreneurs before him were more focused on making money than on solving global problems. But among younger entrepreneurs, that tension appears to be lessening. “I don’t think we can continue the business as usual of just trying to maximize profits,” he says.
