"With a lot of prodding from the Federal Trade Commission, the Internet advertising industry has committed to telling Web site users about how they collect and use data to customize the ads they display. And it has agreed to find a more prominent and clear way to do this than the cryptic privacy policies you can find if you click a tiny link at the bottom of many Web pages. But how do you communicate something very complex in a way that is clear but doesn't bog down people who just want to check the latest sports scores?"

"Faced with increasing pressure from Washington, the Interactive Advertising Bureau launched a public service campaign on Thursday aimed at educating consumers about behavioral targeting. The online campaign, created pro bono by WPP's Schematic, features rich media banner ads with copy like "Advertising is creepy" and "Hey, this banner can tell where you live. Mind if we come over and sell you stuff?" More than one dozen publishers -- including Microsoft, Google's YouTube, and AOL -- have committed to donate a combined 500 million impressions for the initiative. The campaign comes as policymakers are questioning whether data collection by marketers violates consumers' privacy. Rep. Rick Boucher (D-Va.) has said he plans to introduce a bill that could require Web companies to notify users about online ad targeting, and in some circumstances, obtain their explicit consent. In addition, the Federal Trade Commission has criticized the industry for using dense privacy policies to inform people about behavioral targeting, or tracking people online and sending them ads based on sites visited. In a meeting with reporters Thursday morning, IAB President and CEO Randall Rothenberg said one goal of the campaign is to address regulators' concerns that consumers don't understand behavioral advertising. "

"A Little Rock doctor was reprimanded and fined $500 by the Arkansas State Medical Board on Thursday for illegally accessing Anne Pressly's medical records as she lay unconscious in intensive care at St. Vincent Infirmary Medical Center before she died. Dr. Jay Douglas Holland, who has a family-practice clinic in the Hillcrest neighborhood, was also ordered to pay $265 to cover the cost of the board's investigation into the matter. Pressly, 26, was a news anchor for KATV-TV, Channel 7, when she was found raped and badly beaten in her Hillcrest home the morning of Oct. 20, 2008. She spent five days in intensive care before succumbing to her injuries."

"Doctor rapped over peeking at TV anchor's files Little Rock, Ark., doctor Jay Douglas Holland was reprimanded and fined $500 by the Arkansas State Medical Board for illegally accessing Anne Pressly's medical records as she lay unconscious in the intensive-care unit at St. Vincent Infirmary Medical Center before she died."

"In light of a spike in identity theft and the frequency with which personal information is stored on portable devices, the American Institute of Certified Public Accountants (AICPA) and the Canadian Institute of Chartered Accountants (CICA) have expanded Generally Accepted Privacy Principles (GAPP) to include protocols for securing and disposing of personal information. "Safeguarding personal information is one of the most challenging responsibilities facing an organization, whether such information pertains to employees or customers," said Everett C. Johnson, CPA, chair of AICPA/CICA Privacy Task Force and a past international president of ISACA, a global information technology association. "We've updated the criteria of our privacy principles to minimize the risks to personal information." GAPP offers guidance and best practices on securing portable devices, breach management and ensuring continued effectiveness of privacy controls. The guidance additionally covers disposal and destruction of personal information. The principles are designed for chief privacy officers, executive management, compliance officers, legal counsel, CPAs and CAs offering technology advisory services. "Portable tools such as laptops and memory sticks provide convenience to employees but appropriate measures must be put in place to secure them and the data they contain," said Donald Sheehy, CA.CISA, CIPP/C, associate partner with Deloitte (Canada) and a member of the AICPA/CICA Privacy Task Force. "We must stay abreast of technological advances to assure that proper measures are put into place to defend against any new threats." Created by the AICPA/CICA Privacy Task Force, GAPP is designed to help an organization's management team assess an existing privacy program or address privacy obligations and risks. The principles provide a framework for CPAs and CAs to offer privacy services to their clients and employers, such as advisory services, privacy risk assessments and attestation or

"According to IT Skills and Certifications Pay Index released by Foote Partners, every category of IT certification, save one, saw a decline in pay premiums over the last 12 months. The percentages shown are the change in pay premium over the given period of time. "

"Today, the Federal Trade Commission opened new areas of a "virtual mall" with content that will help kids learn to protect their privacy, spot frauds and scams, and avoid identity theft. The FTC Web site, www.ftc.gov/YouAreHere, introduces key consumer and business concepts and helps youngsters understand their role in the marketplace. The FTC is the nation's consumer protection agency. "YouAreHere presents practical lessons about money and business in a fun and familiar setting," said David Vladeck, Director of the FTC's Bureau of Consumer Protection. "The new content takes kids behind the scenes to raise their awareness of advertising and marketing, pricing and competition, fraud and identity theft. At the FTC's online mall, visitors play games, watch short animated films, and interact with customers and store owners. They can design and print advertisements for a shoe store, investigate suspicious claims in ads and sales pitches, learn to identify the catches behind bogus modeling schemes and vacation offers, and guess the retail prices of various candies based on their supply, demand, and production costs. At the Security Plaza, visitors can build a social networking page and see the unintended consequences of posting personal information. They also get tips on how to keep their computers safe while they're online. In the arcade, visitors can play Info Defender 3 and protect Earthlings from Cyclorian invaders who would steal their identities. The game teaches the importance of protecting personal information, including Social Security numbers. For parents and teachers, the site offers detailed fact sheets with ideas for related activities. Teachers can use the site to complement lessons in consumer economics, government, social studies, language arts, and critical thinking. The National Council for Economic Education has developed a lesson plan that prominently features YouAreHere; it is available on the Parents and Teachers page. "

"Yesterday, the U.S. District Court for the District of Columbia issued the attached opinion upholding the American Bar Association's challenge to the FTC's Identity Theft Red Flags Rule and enjoining the FTC from enforcing its Rule against lawyers. This memorandum opinion follows an October 29 oral argument and bench ruling. This ruling may have significance beyond the legal profession, and may limit the FTC's ability to enforce its Red Flags Rule against professionals, retailers, health care providers and other businesses that bill their clients and customers in a manner similar to lawyers. "

"Want to know how much phone companies and internet service providers charge to funnel your private communications or records to U.S. law enforcement and spy agencies? That's the question muckraker and Indiana University graduate student Christopher Soghoian asked all agencies within the Department of Justice, under a Freedom of Information Act (FOIA) request filed a few months ago. But before the agencies could provide the data, Verizon and Yahoo intervened and filed an objection on grounds that, among other things, they would be ridiculed and publicly shamed were their surveillance price sheets made public. Yahoo writes in its 12-page objection letter (.pdf), that if its pricing information were disclosed to Soghoian, he would use it "to 'shame' Yahoo! and other companies - and to 'shock' their customers.""

"Hackers can use maliciously rigged PDF files to hack into corporate systems hosting the BlackBerry Attachment Service, according to a warning from the makers of the popular smartphone. Research in Motion (RIM) issued an advisory with patches for multiple flaws in the PDF distiller service and warned and an attacker could exploit the issues by simply e-mailing a booby-trapped PDF file to a BlackBerry user. The vulnerabilities exist in the PDF distiller of some released versions of the BlackBerry Attachment Service component of the BlackBerry Enterprise Server:"

"Malicious hackers are using fake alerts around H1N1 (Swine Flu) vaccines to trick end users into installing malware on Windows computers, according to warnings issued by computer security firms. The latest malware campaign begins with e-mail messages offering information regarding the H1N1 vaccination. The e-mail messages contain a link to a bogus Centers for Disease Control and Prevention site with prompts to create a user profile. During this process, a malware file gets planted on the user's machine."

"Temporary workers brought in to help during the busy holiday shopping season can sometimes pose a data security risk for companies. Retailers that hire temporary help need to keep a watchful eye on them to reduce the risk of data compromises, said Bob Russo, general manager of the PCI Security Standards Council. The council oversees the implementation of mandatory security standards for protecting credit and debit card data across the payment industry. With many retailers hiring temporary workers to handle extra business, vigilance is key, Russo said. "Management needs to hover at this time of the year, especially with temps," he said. Temporary workers who handle credit card data or are involved in any form of payment processing need to follow appropriate security procedures. Proper access controls also need to be in place to prevent temporary workers from gaining access to other systems, he said."

"A key, centrist digital rights group is set to put out a report calling for strong federal privacy laws and guidelines to regulate the growing tracking and targeting of Americans online. It argues that the self-regulation approach that industry fights for just hasn't worked. The online ad industry has "historically failed to fully implement its self-regulatory principles," according to the 34-page draft report by the Center for Democracy and Technology. CDT is a centrist D.C. group that works with and is substantially funded by the tech industry, including companies like Facebook, Google and AOL that are deeply invested in targeted ads. "Recently revised self-regulatory principles still fall short (.pdf) even as written," charges the draft, obtained by Wired.com. These tough words spearhead a new tactic for a group more used to convening inside-the-Beltway tech policy forums than launching ACLU-style send-outraged-e-mail campaigns. The CDT, which splintered off from the rabble-rousing Electronic Frontier Foundation 15 years ago, is also planning to launch a "Take Back Your Privacy" campaign on Thursday, designed to garner support for its call for comprehensive federal privacy legislation. Dozens of tech firms, known and obscure, record users' behaviors as they interact with search engines, blogs, e-commerce sites and even government websites. The tracking goes on in the background with little knowledge by consumers and even less oversight from government authorities. The tech industry - like others subject to potentially blunt-forced government regulation - has argued that policing itself was enough to prevent egregious privacy intrusions that could proliferate without any real chance individuals would even be aware of them."

"In dire economic times such as these, companies are scouring their internal functionalities seeking ways to run "leaner and meaner." Operations and personnel that do not ostensibly contribute to profit are at risk. And nowhere are employees more vulnerable than in New York City, the nation's center for financial services, an industry particularly devastated. Because the influence of privacy on profit is not immediately apparent, managers searching for excisable fat will doubtless be attracted to the privacy function, concluding that it makes no contribution to the bottom line. But although many view privacy solely as a legal concept, it often provides important commercial benefits. Where privacy does indeed contribute to profit, chopping away at privacy will be counterproductive, slicing off meat and bone, rather than fat. If management is not educated to this fact, the privacy function will be at unnecessary risk. There are 11 reasons why privacy may benefit the bottom line, which should be raised with management."

"Facebook CEO Mark Zuckerberg has just written an open letter to Facebook users regarding a privacy overhaul that is due to hit the site in the next few weeks. Soon, users will be able to selectively choose, on a per-post basis, who can see the content they post to the site. Facebook is also going to remove regional networks entirely, largely because some of those networks (like China) consist of millions of users, which makes them useless from a privacy standpoint. If these changes sound familiar, it's because Facebook actually announced them way back in July. Zuckerberg also notes that Facebook now has 350 million users ? it has added a whopping 50 million of them in the last two and a half months. Alongside the regional network change, privacy controls will be simplified. As Facebook rolls out the new privacy settings, users will be presented with a page designed to walk them through the new options. Depending on your current privacy level, Facebook will make recommendations, though you'll be able to change them as usual. "

"The Electronic Frontier Foundation said it sued the Justice Department and other U.S. agencies to get information about their policies for using social networks including Facebook and Twitter in investigations, data collection and surveillance. The civil rights group said in a complaint filed yesterday in federal court in San Francisco that the government has used social-networking sites in conducting investigations and hasn't clarified the scope of that use or whether there are any restrictions or oversight to prevent abuses. The EFF said in its complaint that it is seeking the information to "help inform Congress and the public about the effect of such uses and purposes on citizens' privacy rights and associated legal protections." It cited news articles that reported police searching Facebook photos for evidence of underage drinking and an FBI search of an individual's home after the person sent messages on Twitter during the G-20 Summit notifying protesters of police movements. Facebook, based in Palo Alto, California, is the world's largest social networking site with more than 300 million users who post photos, messages and other information on their own free Facebook pages. Twitter, based in San Francisco, is a free Web service with 58 million users that lets people send 140- character messages, called "tweets," to multiple followers. EFF, also based in San Francisco, filed Freedom of Information Act requests with federal agencies in October. None of the agencies had completed processing the requests by the applicable 20-day deadline, according to the complaint. The lawsuit seeks a court order for the government to process the requests and produce documents."

"What have been the biggest privacy issues of 2009, and what emerging trends should you watch heading into 2010? We posed these questions to J. Trevor Hughes, Executive Director of the International Association of Privacy Professionals (IAPP). In an exclusive interview, Hughes discusses: The role of the IAPP; Key legislation in the U.S. and internationally; Where organizations need to improve privacy protection. Hughes is an attorney specializing in e-commerce, privacy and technology law. In his role as Executive Director of the IAPP, Hughes leads the world's largest association of privacy professionals. "

"BlueCross and BlueShield of Tennessee is still scrambling to figure out how much of its members' personal information was put at risk in an Oct. 2 data breach in which 57 hard drives were removed from computer servers at a plan office in Chattanooga, according to a plan spokeswoman. In a telephone interview, Blues spokeswoman Mary Thompson said there were no signs of forced entry and the drives, which Thomson said were between the size of a large book and an 8-track tape cartridge, were taken from a set of active servers in a data storage cabinet. The removal, termed a theft by the plan, was not discovered until Oct. 5, Thomson said"

57 hard drives stolen from active servers and no one noticed? No sign of forced entry? Hmmmm.

"Bankers are playing with fire by increasing risk when taxpayer tolerance with financial bailouts has worn perilously thin, the International Monetary Fund warned. Managing director Dominique Strauss-Kahn reckons bankers may be in the throes of a "Mardi Gras" party of renewed speculation ahead of a looming regulatory crackdown. Yet the return of their old habits is dangerous. If a new financial crisis occurred in a few years" time, the public would be unwilling to support another round of massive bailouts, he told the Confederation of British Industry. Democracy itself could be threatened if banks went back to taxpayers with their caps in their hands. "In an atmosphere of increasing optimism, we see signs of old habits coming back. Risk-taking is on the rise," said Strauss-Kahn. "Right now, regulatory uncertainty is throwing up some perverse incentives. For example, it might be encouraging a risk-taking culture -- a Mardi Gras effect whereby financial institutions party now in expectation of lean times to come. "Clearly, this is dangerous, not least for emerging markets. And we may run out of time -- if we wait too long to implement these reforms, it might be too late." A second wave of rescues may simply not get through national legislatures, he added: "The political reaction would be very strong, putting some democracies at risk." IMF figures show the aftershocks of the 2008 crisis are far from over, with firms recognising only half of their losses worldwide. Yet despite the fragility of the financial sector, there is mounting evidence that traders are making hay before tougher regulatory standards come into force. Investment banking profits have soared this year, as firms make the most of ultra-low interest rates, money-printing operations and huge government bond issuance programmes. Strauss-Kahn argued countries need to act quickly to remove "regulatory uncertainty" -- ensuring bankers do not make the most of the current confusion over future standards

"The school's policy seems to violate the Genetic Information Nondiscrimination Act (GINA), says Susannah Baruch of the Genetics and Public Policy Center at Johns Hopkins University. "Most generally," she says, "GINA prohibits health insurers and employers from using your genetic information against you." The law went fully into effect Nov. 21, and it prevents health insurers from collecting genetic information to make decisions about the insurance people get or how much it costs. The law also says an employer can't use it to make decisions about hiring, firing or job promotions. There are a few exceptions. The law doesn't apply to employers with fewer than 15 workers. And while it covers health insurance, it doesn't apply to life or long-term care insurance."