Group items tagged

The concept of mixed-mode surveys is nothing new, but it seems to be gaining traction in the research community. Among the issues pressing the use of mixed-mode survey designs are the need to reduce coverage bias, increase response rates and lower costs.

Shopper insights has moved quickly across the CPG and retailing landscapes in the past decade as marketers seek to understand the shopper's entire path to purchase and increase sales. From their home (including how they use and view products; advertising media that sparks their interest in new products; how and when they decide where to purchase the product) to the store (including aisle and shelf navigation; product attribute trade-offs; and so on), shoppers are constantly making purchase-related decisions. Shopper insights seeks to holistically comprehend the shopper's environment, surroundings and influences to learn from and capitalize on all of the choices they make along the way.

"Professors from the University of California - Berkeley and the University of Pennsylvania have released the results of a joint study which indicates that young people and old are concerned about private information getting into the wrong hands. They found that approximately two-thirds of all consumers polled said they did not want tailored content if that meant they would be tracked via the Internet. Other interesting findings include: * 66% of respondents reported that tailored/targeted ads 'did not appeal' * 55% of 18-24 year olds reported not wanting tailored ads and 37% reported not waiting tailored discounts * 54% of 18 - 24 year olds report not wanting tailored news * For those over age 65, 82% report not wanting tailored ads and 68% report not wanting tailored news"

As online shopping becomes a greater force each year, the behavior of online shoppers becomes more and more scrutinized. Ad net AudienceScience, a key scrutinizer, announced today the findings of a commissioned study conducted on its behalf by JupiterResearch designed to measure the receptiveness of online shoppers to behavioral targeting. And the survey says: They like it -- at least that they are more responsive to ads that are behaviorally targeted than those that are contextually targeted. And they were pretty clear about it, with 65 % responding that they are more receptive to BT, and only 35% saying they paid more attention to contextual ads. "Since its inception, behavioral targeting has been an evolution of contextual advertising, and these findings are testament to its power to more effectively engage with consumers on their own level," said Marla R. Schimke, VP of Marketing, AudienceScience. "If we conduct the same study in a year, five years, ten years, I believe we'll see this already substantial gap between the two continue to widen as more and more brands and marketers realize that they can use behavioral targeting to specifically target their ideal customer."

Raises some realistic questions about the American approach to privacy law & regulation. Unfortunately, the article tends to point at the misapplication of laws more heavily than offering the reader an account of the abuses that led us to where we are now. Businesses & government, including the medical industry, freely shared details - or spied on Americans with impunity for decades. The article reminds us that work needs to continue to balance our approach. A Federal law, that sets a floor for privacy requirements, could help reduce conflicting requirements caused by almost every state writing seperate laws because there was a lack of leadership from Washington. American privacy regulations are implemented sectorally - at the industry or State level for example. This leads to many different, and conflicting laws. Privacy is a difficult subject with complex considerations touching aspects of life that have not been questioned for years. This article provides more con than balance, but it reminds us that extreme positions rarely serve anyone well.

Special interest groups and lawyers claim they are defenders of individual privacy. But all that red tape is causing more harm to consumers than good. In a world of tight budgets and sacrificed programs, one sector has continued to grow with the speed and choking effectiveness of kudzu: regulations around privacy. More than 300 privacy-related laws are on the books, in both Washington, D.C. and state capitals. Privacy-related consulting services provided by law and accounting firms are a $500-million-a-year business and have been growing at double digits.

A popular laptop theft-recovery service that ships on notebooks made by HP, Dell, Lenovo, Toshiba, Gateway, Asus and Panasonic is actually a dangerous BIOS rootkit that can be hijacked and controlled by malicious hackers.