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Federal regulators on Tuesday met to hear about whether the benefits of cloud computing justify increased regulation, as privacy activists claim, or whether such an approach would do more harm than good. "We need to be smarter about dealing with technology, and cloud computing is posing (a) risk for us," said Hugh Stephenson, deputy director for international consumer protection at the Federal Trade Commission's Office of International Affairs. The FTC convened the two-day meeting in its offices here, which follows a series of similar workshops held in previous years on topics like spam, privacy, and behavioral advertising. The agency may file lawsuits to halt "unfair or deceptive acts or practices," meaning that if cloud computing is not unfair or deceptive, the FTC would likely not have jurisdiction. To secure personal information on the cloud, regulators may have to answer questions such as which entities have jurisdiction over data as it flows across borders, whether governments can access that information as it changes jurisdiction, and whether there is more risk in storing personal information in data centers that belong to a single entity rather than multiple data centers. The current panoply of laws at the state, national, and international level have had insufficient results; FTC Commissioner Pamela Jones Harbour cited a 2008 PricewaterhouseCoopers information security survey (PDF) in which 71 percent of organizations queried said they did not have an accurate inventory of where personal data for employees and customers is stored. With data management practices that are not always clear and are subject to change, companies that offer cloud-computing services are steering consumers into dangerous territory, said Marc Rotenberg, executive director of the Electronic Privacy Information Center. Already, problems of identity theft are skyrocketing, he said, and without more regulation, data management services may experience a collapse analogous to that

The global business community is faced with an unprecedented level of uncertainty and risk. Are you prepared? The BCI announces Business Continuity Awareness Week, a week-long global event that is aimed at raising awareness of business continuity, disaster recovery and resiliency around the globe and bringing to the forefront the escalating significance of Business Continuity Management (BCM) as a critical management tool for corporations and government groups of all sizes and industries. We have aligned with other industry leaders in the Business Continuity education, development and standards fields to support The Business Continuity Institute (BCI) in its production of a series of 9 FREE webinars and virtual meetings throughout the world which will include surveys, case studies, analysis processes and much more. We would strongly urge you to mark the dates on your calendar and take advantage of all of this great knowledge! Please feel free to forward this announcement to anyone that you feel would benefit from this event. For the most up to date information and event schedule please visit: www.businesscontinuityawarenessweek.org

As online shopping becomes a greater force each year, the behavior of online shoppers becomes more and more scrutinized. Ad net AudienceScience, a key scrutinizer, announced today the findings of a commissioned study conducted on its behalf by JupiterResearch designed to measure the receptiveness of online shoppers to behavioral targeting. And the survey says: They like it -- at least that they are more responsive to ads that are behaviorally targeted than those that are contextually targeted. And they were pretty clear about it, with 65 % responding that they are more receptive to BT, and only 35% saying they paid more attention to contextual ads. "Since its inception, behavioral targeting has been an evolution of contextual advertising, and these findings are testament to its power to more effectively engage with consumers on their own level," said Marla R. Schimke, VP of Marketing, AudienceScience. "If we conduct the same study in a year, five years, ten years, I believe we'll see this already substantial gap between the two continue to widen as more and more brands and marketers realize that they can use behavioral targeting to specifically target their ideal customer."

Global employers still have trouble finding the right people for open positions, even as candidate resumes pile up amid recession. A global talent crunch has eased slightly, but is set to worsen in coming years because of demographic trends, according to an annual survey by global employment services company Manpower Inc. Worldwide, 30 percent of employers reported trouble filling positions because of the lack of suitable talent, down slightly from 31 percent who said so a year ago, according to Manpower, which polled 39,000 employers in 33 countries. While many more people are looking for work, they often lack the skills, or experience, that employers need.

More likely, a lack of competent recruiting talent.

Social networking sites are often used by government ministers as an example of the profound way attitudes to privacy have changed. They argue that the young generation invade their own privacy to a far greater extent than the government ever would. The implication is that the older people who object to government intrusion are living in the past. The response to this is that people who use social networking sites voluntarily reveal things about themselves and have a degree of control of over how long information and photographs stay in the public domain, while the government collects and stores information without permission and allows the subject no access to the data held. There is no obvious comparison between the two activities. But this doesn't let the social networking sites off the hook. Most internet companies claim a kind of morality free status when it comes to such issues as privacy and copyright, and Web 2.0 sites are no different. A study published this week by Cambridge PhD students shows that nearly half of all social networking sites retain copies of photographs after being "deleted" by users. The study examined 16 popular websites that host user-uploaded photos, including social networking sites, blogging sites and dedicated-photo-sharing sites. Seven of the 16 sites surveyed were still maintaining copies of users' photos after they had been deleted by the user. The researchers - Jonathan Anderson, Andrew Lewis, Joseph Bonneau and lecturer Frank Stajano - found that by keeping a note of the URL where the photo is actually stored in a content delivery network, it was possible for them to access the photo even after it had been deleted.

A third (34 per cent) of discarded hard disk drives still contain confidential data, according to a new study which unearthed copies of hospital records and sensitive military information on eBayed kit. The study, sponsored by BT and Sims Lifecycle Services and run by the computer science labs at University of Glamorgan in Wales, Edith Cowan University in Australia and Longwood University in the US, also found network data and security logs from the German Embassy in Paris on one purchased drive. Researchers bought 300 drives from eBay, other auction sites, second-hand stalls and car boot sales. A disk bought on eBay contained details of test launch routines for the THAAD (Terminal High Altitude Area Defence) ground to air missile defence system. The same disk also held information belonging to the system's manufacturer, Lockheed Martin, including blueprints of facilities and personal data on workers, including social security numbers. Lockheed Martin denies that the disk came from it. The arm manufacturer has launched an investigation that aims to uncover just how the sensitive data might have been wound up on the disk. Two discs bought in the UK apparently came from Lanarkshire NHS Trust, including patient medical records, images of X-rays and staff letters. Lanarkshire NHS Trust runs the Monklands and Hairmyres hospitals. In Australia, the exercise turned up a disk from a nursing home that contained pictures of actual patients and their wound photos, along with patient details. A hard disk from a US bank contained account numbers and details of plans for a $50bn currency exchange through Spain. Details of business transactions between the bank and organisations in Venezuela, Tunisia and Nigeria were also included. Correspondence between a member of the Federal Reserve Board and the unnamed banks revealed that one of the deals was already under scrutiny by the European Central Bank, and that federal investigators were also taking an interest. Yet anothe

Are you an advertiser looking to target mothers online with children under 12 who are concerned about obesity to promote a healthy snack food? Or people that don't support drilling in the Arctic National Wildlife Refuge but support offshore drilling generally? If so, Resonate Networks -- a new ad network geared to nonprofit, political and corporate advertisers -- promises to serve up just the right audience based on highly targeted, if anonymous, profile data focused on political views and attitudes. "It's really drilling down to people's beliefs and where they stand on issues," said Bryan Gernert, CEO of Alexandria, Va.-based Resonate, a non-partisan company launched by former Republican and Democratic political strategists including Harold Ickes, Bill Clinton's former deputy chief of staff and one of Resonate's investors. Unlike traditional ad networks that target advertising based on a site content or audience demographics, Resonate combines survey information, online and offline databases and proprietary algorithms to match Web users' political leanings and levels of activism with sites they tend to visit most often. "You can identify Web sites that have a preponderance of people who support certain issues," that go beyond obvious issue-oriented or political sites, said Gernert. He added that Resonate is already working with 500 of about 2,500 sites that correlate strongly with particular issues or audiences with high levels of engagement or influence.

As I mentioned two weeks ago, a recent survey indicates that more than half of large companies have limited knowledge of which systems or applications their employees have access to. This marks a system access problem, and a growing risk during a period of frequent and large layoffs. If a company needs to turn off access manually (which is often the case), it may miss several user accounts that they don't realize exist. This leaves the door open for past employees, and others, to access important data, including financial information and customer information. To learn more about these open-door system risks, I asked Courion vice president Kurt Johnson about his firm's research.

A disconnect exists between federal government CIOs, CISOs and IT hiring managers and the human resources professionals charged with finding qualified candidates with cybersecurity skills, according to a just-published report. The report, Cyber In-Security: Strengthening the Federal Cybersecurity Workforce from the Partnership for Public Service, concludes that IT managers are less satisfied than their HR counterparts with the quality of cybersecurity recruits and the time it takes to hire IT security personnel. "The human capital management process is broken; operations and HR people should be joined at the hip and collaborate across the government," the report quotes Norman Lorentz, former chief technology officer at the White House Office of Management and Budget. Indeed, one third of chief information officers, chief information security officers and IT hiring managers surveyed for the report expressed unhappiness with candidate quality vs. 10 percent for HR managers. Sixty-one percent of HR managers vs. 40 percent of IT managers expressed satisfaction with candidate quality (see chart).

If you've been advertising online for a long time, you may have gone through stages: sticking with banner ads at first, and then going with search engine advertising, and maybe putting your ads on a publisher network belonging to a search engine or an advertising company. Most of the time you probably tried to put your ad in a matching context. That might be the wrong approach. I've written before about behavioral advertising, also known as behavioral targeting. You can read my first article about it here. If the topic of behavioral targeting intrigues you, you might also want to read about behavioral retargeting. Before I plunge into the content and focus of this article, though, let me give you a quick definition. Behavioral advertising is a form of online advertising that follows the user around. For example, a web surfer who has just priced some flights on an airline's website might be shown a travel-related ad when he surfs to the next website in which he's interested, which might be for the local pizza joint. The theory behind behavioral advertising is, in a sense, pretty simple. Most people are bombarded with ads most of the time, especially when web surfing. As a result, we tune them out. Because of the usual advertising practices, we might be better at tuning out ads that are in the same context as the content we're reading. In other words, someone reading content on a web site about where the best ski slopes are just might have completely ignored an ad for your lovely Aspen getaway. To rise above this clamor, it's necessary to hit web surfers with a surprise, something that doesn't fit the normal context. Think about it: aren't you more likely to stare at someone talking into a banana than a cell phone? That's the theory, but it's new enough that researchers and marketers are still doing surveys to prove or disprove it. The most recent one was conducted by BL Labs and released by ad network BlueLithium. You'd probably expect it to

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Healthcare organizations are losing more than just names, addresses and Social Security numbers. When their data gets stolen, patients lose the privacy of their medical conditions, treatments and medications while at the same time falling prey to identity theft, medical billing fraud and other criminal schemes. Theft of electronic medical records is on the rise, and the implications are getting more serious. In a 2008 survey of identity theft victims, the Identity Theft Resource Center found that 67% had been charged for medical services they never received and 11% were denied health or life insurance due to unexplained reasons.

Social networking users are more vulnerable than ever and taking more risks with their online privacy. According to the 'Bringing Social Security to the Online Community' poll by AVG, while the social networking community has serious concerns about the overall security of public spaces, few are taking the most basic of steps to protect themselves against online crimes. Participants indicated concern over growing phishing, spam and malware attacks, and nearly half of those surveyed are very concerned about their personal identity being stolen in an online community. Despite widespread use of social networks at home and/or at work, 64 per cent of users infrequently or never change their passwords on a regular basis, while 57 per cent infrequently or never adjust their privacy settings. Further, 21 per cent accept contact offerings from members they do not recognise, more than half let acquaintances or roommates access social networks on their machines, 64 per cent click on links offered by community members or contacts and 26 per cent share files within social networks. As a result of this widespread proliferation of links, files and unsolicited contacts, nearly 20 per cent have experienced identity theft, 47 per cent have been victims of malware infections and 55 per cent have seen phishing attacks.