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"There is, of course, a great deal of discussion about the opportunities big data gives companies for greater customer insight and operational efficiency. But many companies, if not most of them, work in relatively sparse data environments: in emerging markets, B-to-B industries, highly specialized or concentrated markets, and the like. These companies have to be content with what I would call "little data.""

Où les jogger courent-ils ? L'article relate un retour d'expérience sur la cartographie des parcours des joggers dans différentes villes.