INF 6107 Web social

60% des blogueurs sont des hommes et, sans surprise, la majorité est âgée entre 25 et 44 ans.

Les blogueurs amateurs mesure le succès de leur activité de blogage à leur propre satisfaction personnelle alors que les autres blogueurs (professionnels, corporatifs et entrepreneurs) mesurent leur succès au nombre de visiteurs uniques et aux revenus générés.

89% des blogueurs sont sur Facebook.

It's time for brands to rethink their approach in social media.

55-percent of Facebook users reported liking a brand and then later deciding they no longer wish to see the company's posts.

In order to redesign social programs to deliver value to customers and avoid getting culled from a social stream, businesses will need a better understanding of consumer wants and expectations.

Frequently referred to as crowdsourcing, and a darling of the Web 2.0 industry, it has recently come of age as the tools and marketplaces for on-demand work capacity on the network have expanded far beyond the early volunteer communities that originally proved out the concepts. These pioneers, which include the world of open source software and online services such as YouTube and Threadless, get most of their value from a large group of people or community through the simple use of an open invitation.

The reasons that a business would use crowdsourcing is varied. They include ability to offload peak demand, access to cheaper business inputs, generating better results, and tackling problems that would have been too difficult to do otherwise.