A small-town theater campaign's larger projections - latimes.com - 0 views
www.latimes.com/...eater-20121231,0,6750234.story
2013 campaign theater business businessmodel newmediaorder film movieindustry newbusinessmodel
shared by John Lemke on 07 Jan 13
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They ran models of Nelson's subscription-based theater idea, showing that to break even they would need 3,000 people, or 15% of the mountain communities, to sign up. For $19.95 per month, a member would be able to see each movie one time and buy individual tickets for friends. Non-members could buy a $16 day pass.
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While researching the theater business, Nelson learned that studios are transitioning to digital distribution. Thousands of independent theaters that couldn't afford equipment upgrades have closed over the last 10 years, according to industry experts. Hundreds of others — which, like the Met, still show print films — remain on the brink. The subscription business model could pay for the new equipment.
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The tricky part of the membership-model calculation is that box-office totals are based on ticket sales, and distribution deals for a movie include a percentage of each ticket sold. But Met members would scan magnetic cards to record attendance totals for each film. In the end, the success of the venture may come down to whether major studios are willing to negotiate contracts without traditional tickets being sold. But first, success depends on signing up members.
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"They ran models of Nelson's subscription-based theater idea, showing that to break even they would need 3,000 people, or 15% of the mountain communities, to sign up. For $19.95 per month, a member would be able to see each movie one time and buy individual tickets for friends. Non-members could buy a $16 day pass."