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A cover letter gives you a chance to make a case for yourself, and cover everything you cannot express in your resume. It affords you an opportunity to come across as real people and explain your suitability for the desired position, to potential employers. Companies often look for thoughtfully written cover letters, as a method of screening applicants who lack the necessary skills or interest for the said position. Cover letter can thus form into a marketing vehicle for any prospective job seeker.

With increasing use of new media in recruitment, you need more than a resume to showcase your personal brand and stand out from your competitors. Regular CVs alone are not enough to convince potential employers why you should be chosen for a job. Let your 1-min unique self-promoting video and LinkedIn profile do the personal branding for you and help you get noticed by employers.