the learner's brain will do everything possible to look for something more interesting.
The most compelling and motivating reason/benefit is almost always the thing you say only after you've answered at least three "Yeah, but WHY do I care?" questions.
Those who have taught a topic have a big advantage writing about it--they've fielded the questions and watched people struggle.
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Remember, it's never about you. It's about how the learner feels about himself as a result of the learning experience
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