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Words of warning: 2,500 languages under threat worldwide | World news | The Guardian - 2 views

www.guardian.co.uk/...endangered-languages-unesco language culture globalisation ib_geog2009 globalization shrinking_world homogenization_landscapes cultural_diffusion
shared by Kathleen Noreisch on 20 Feb 09 - Cached
  • Kathleen Noreisch on 20 Feb 09
     
    Yesterday, at its headquarters in Paris, Unesco unveiled its first comprehensive and online database of the world's endangered tongues. According to its team of specialists, there are around 2,500 languages at risk, including more than 500 considered "critically endangered" and 199 which have fewer than 10 native speakers.
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Ancient tribal language becomes extinct as last speaker dies | World news | guardian.co.uk - 2 views

www.guardian.co.uk/...-language-extinct-speaker-dies ib_geog2009 cultural_diffusion language
shared by Kathleen Noreisch on 04 Feb 10 - Cached
  • Kathleen Noreisch on 04 Feb 10
     
    Death of Boa Sr, last person fluent in the Bo language of the Andaman Islands, breaks link with 65,000-year-old culture.
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539 - Vive le tweet! A Map of Twitter's Languages | Strange Maps | Big Think - 2 views

bigthink.com/41004 Measuring global interactions ib_geog2009
shared by Matt Podbury on 16 Dec 11 - No Cached
  • Matt Podbury on 16 Dec 11
     
    A Map of Twitter's Languages
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Atlas on Endangered Languages - 3 views

portal.unesco.org/...=DO_TOPIC&URL_SECTION=201.html endangered Sociocultural exchanges
shared by Matt Podbury on 18 Mar 11 - No Cached
  • Matt Podbury on 18 Mar 11
     
    Cultural Diffusion - Languages
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BBC News - English or Hinglish - which will India choose? - 3 views

www.bbc.co.uk/...magazine-20500312 Sociocultural exchanges
shared by Matt Podbury on 28 Nov 12 - No Cached
  • Matt Podbury on 28 Nov 12
     
    Cultural diffusion of language - English & India 
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'Glocalization' rules the world | Marketing | News | Financial Post - 2 views

business.financialpost.com/...glocalization-rules-the-world ib_geog2009 Global Interactions Political outcomes Local level glocalisation
shared by Gemma Archer on 18 Oct 12 - No Cached
  • targeting messaging to local markets resonated more deeply with con
  • sumers.
  • adapting the brand to [local consumers'] objectives and what they really value in life,
  • ...14 more annotations...
  • “The correlation is very high between glocalization score and brand usage in a market,
  • people to perceive a brand as [they would] perceive a person. They need to speak the same language, they need to value the same things.
  • good friend
  • higher sales,
  • physical beauty and being attractive to the opposite sex
  • 42% of Canadians
  • 81% of Chinese.
  • Being rich and owning prestigious things
  • 87% of Chinese
  • 22% of Canadians and Australians, and 27% of Americans
  • Colgate is a brand that adapts well to multiple markets, including Canada.
  • Nescafé
  • Nescafé has found the way to communicate a great perception of its coffee, but for triggering different emotions,” she said.
  • Social media really talks in the language of the consumer,” she said. “It really helps brands to communicate sharing the values of a local consumer.”
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BBC News - Tu and Twitter: Is it the end for 'vous' in French? - 3 views

www.bbc.co.uk/...magazine-19499771 Sociocultural exchanges ib_geog2009 Global Interactions
shared by Matt Podbury on 07 Sep 12 - No Cached
  • Matt Podbury on 07 Sep 12
     
    Twitter and the change of the formal French language
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Apple Siri, Google Voice could help save the world's languages | ZDNet - 0 views

www.zdnet.com/...2994 Shrinking world ib_geog2009 Measuring global interactions
shared by graham maltby on 01 Dec 11 - No Cached
  • graham maltby on 01 Dec 11
     
    Linguistic diversity dwindling
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YouTube - ZEITGEIST: MOVING FORWARD | OFFICIAL RELEASE | 2011 - 7 views

www.youtube.com/watch globalization financial_flows information_flows consumerism_culture
shared by Matt Podbury on 02 Feb 11 - No Cached
  • Matt Podbury on 02 Feb 11
     
    Sections suitable and TOK links with the HL GI unit. Great 2 1/2 hr film with some strong language. Interesting topics for debate.
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