Skip to main content

Home/ IB Geography Global Interactions/ Group items tagged communication

Rss Feed Group items tagged

Rob Micallef

Technology Review: Videos - 1 views

  •  
    India is the fastest-growing mobile communications market in the world. The rural poor are rapidly adopting phones, so the technology could become a platform for providing banking services. Sanjay Swamy, CEO of the mobile-payment platform mChek, talks about the potential.
Gemma Archer

'Glocalization' rules the world | Marketing | News | Financial Post - 2 views

  • targeting messaging to local markets resonated more deeply with con
  • sumers.
  • adapting the brand to [local consumers'] objectives and what they really value in life,
  • ...14 more annotations...
  • “The correlation is very high between glocalization score and brand usage in a market,
  • people to perceive a brand as [they would] perceive a person. They need to speak the same language, they need to value the same things.
  • good friend
  • higher sales,
  • physical beauty and being attractive to the opposite sex
  • 42% of Canadians
  • 81% of Chinese.
  • Being rich and owning prestigious things
  • 87% of Chinese
  • 22% of Canadians and Australians, and 27% of Americans
  • Colgate is a brand that adapts well to multiple markets, including Canada.
  • Nescafé
  • Nescafé has found the way to communicate a great perception of its coffee, but for triggering different emotions,” she said.
  • Social media really talks in the language of the consumer,” she said. “It really helps brands to communicate sharing the values of a local consumer.”
John Bray

…My heart's in Accra » Mapping a connected world - 0 views

  •  
    An excellent one stop shop for mapping and brief analysis of interconnections in transport and IT communications.
Matt Podbury

In Pictures: 'Chocolate City' - In Pictures - Al Jazeera English - 0 views

  •  
    Guangzhou, China - African migrants have been arriving in Guangzhou, China's third largest city ever since the Chinese economic boom began in the late 1990s.  Current estimates put their numbers anywhere from 20,000 to 200,000. The latter figure would place their population at almost two percent of Guangzhou's 13 million residents. In any event, Guangzhou's Africans constitute Asia's largest African community. The majority of them reside in a 10 square kilometre area in the central districts of Yuexiu and Baiyun locally known as "Chocolate City".
Kathleen Noreisch

1Mb Broadband Access Becomes Legal Right | News | YLE Uutiset | yle.fi - 1 views

  •  
    Starting next July, every person in Finland will have the right to a one-megabit broadband connection, says the Ministry of Transport and Communications. Finland is the world's first country to create laws guaranteeing broadband access.
gareth barrell

solar powered school .... - 0 views

  •  
    samsung provides a solar powered educational container for remote African communities.
Ann Smith

YouTube - Our Shrinking World 1946 Vintage Transportation Youth Education Film - 4 views

  •  
    A great youth education film from 1949 demonstrating how the world is shrinking through transportation and communication developments
1 - 13 of 13
Showing 20 items per page