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johnwilliambray

Internet political activism / Avaaz (01Feb13) - YouTube - 2 views

www.youtube.com/watch

Sociocultural exchanges Political outcomes globalization culture Local level civil society

shared by johnwilliambray on 24 Apr 14 - No Cached
  • johnwilliambray on 24 Apr 14
     
    EXCELLENT discussion and examples of how Avaaz (international) and 38 Degrees (UK) use online crowdsourcing to impact on politics and governance. Useful for HL ICT and Civil Society, role of Civil Society and advocacy.
Gemma Archer

'Glocalization' rules the world | Marketing | News | Financial Post - 2 views

business.financialpost.com/...glocalization-rules-the-world

ib_geog2009 Global Interactions Political outcomes Local level glocalisation

shared by Gemma Archer on 18 Oct 12 - No Cached
  • targeting messaging to local markets resonated more deeply with con
  • sumers.
  • adapting the brand to [local consumers'] objectives and what they really value in life,
  • ...14 more annotations...
  • “The correlation is very high between glocalization score and brand usage in a market,
  • people to perceive a brand as [they would] perceive a person. They need to speak the same language, they need to value the same things.
  • good friend
  • higher sales,
  • physical beauty and being attractive to the opposite sex
  • 42% of Canadians
  • 81% of Chinese.
  • Being rich and owning prestigious things
  • 87% of Chinese
  • 22% of Canadians and Australians, and 27% of Americans
  • Colgate is a brand that adapts well to multiple markets, including Canada.
  • Nescafé
  • Nescafé has found the way to communicate a great perception of its coffee, but for triggering different emotions,” she said.
  • Social media really talks in the language of the consumer,” she said. “It really helps brands to communicate sharing the values of a local consumer.”
Matt Podbury

IB GEOGRAPHY GLOBAL INTERACTIONS | Scoop.it - 7 views

www.scoop.it/...-geography-global-interactions

ib_geog2009 Global Interactions Measuring global interactions Shrinking world Economic interactions and flows Environmental change Local level Political outcomes Sociocultural exchanges

shared by Matt Podbury on 16 Dec 13 - No Cached
  • Matt Podbury on 16 Dec 13
     
    Excellent Scoop It for the Global Interactions course by geographil
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