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Matt Podbury

IB GEOGRAPHY GLOBAL INTERACTIONS | Scoop.it - 7 views

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    Excellent Scoop It for the Global Interactions course by geographil
Matt Podbury

McDonald's 'Italianised' menu: the future of fast food? | Life and style | guardian.co.uk - 3 views

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    McDonald's 'Italianised' menu: the future of fast food?
Reuben Snyder

Totnes: the town that declared war on global capitalism | Business | The Guardian | Diigo - 3 views

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    Follow up on Totnes : the town that declared war on global capitalism
Oliver Picton

The Philippines: The world's budget English teacher - 2 views

http://www.bbc.co.uk/news/business-20066890

Global Interactions Sociocultural exchanges Local level

started by Oliver Picton on 12 Nov 12 no follow-up yet
Gemma Archer

'Glocalization' rules the world | Marketing | News | Financial Post - 2 views

  • targeting messaging to local markets resonated more deeply with con
  • sumers.
  • adapting the brand to [local consumers'] objectives and what they really value in life,
  • ...14 more annotations...
  • “The correlation is very high between glocalization score and brand usage in a market,
  • people to perceive a brand as [they would] perceive a person. They need to speak the same language, they need to value the same things.
  • good friend
  • higher sales,
  • physical beauty and being attractive to the opposite sex
  • 42% of Canadians
  • 81% of Chinese.
  • Being rich and owning prestigious things
  • 87% of Chinese
  • 22% of Canadians and Australians, and 27% of Americans
  • Colgate is a brand that adapts well to multiple markets, including Canada.
  • Nescafé
  • Nescafé has found the way to communicate a great perception of its coffee, but for triggering different emotions,” she said.
  • Social media really talks in the language of the consumer,” she said. “It really helps brands to communicate sharing the values of a local consumer.”
Richard Allaway

geographyalltheway.com - AS / A2 / IB Geography - Glocalization - 2 views

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    Aims of this lesson: To be able to distinguish between the terms globalization and glocalization. To examine the extent to which commercial activities at a local scale have become globalized. To examine the reasons why the level and rate of adoption of globalization varies from place to place. Updated Jan 2012
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