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"When the American fast-food giant first contacted him in 1994 Amit's first challenge was close to home, convincing his vegetarian family to invest in the business. "From my family's point of view we thought through this carefully," he tells the BBC. "What convinced us was that McDonald's was willing to localise. They promised that there would be no beef or pork on the menu. "Nearly half of Indians are vegetarian so choosing a vegetarian to run their outlets here makes sense.""