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"Bei den Recherchen für einen Vortrag zum Thema Social Media Guidelines habe ich gemerkt: Es gibt tolle Listen für internationale Guidelines - aber keine für deutsche bzw. deutschsprachige. Und da ich ohnehin Beispiele gesammelt habe, kann ich sie auch gleich hier veröffentlichen …"

"Hier gibt es den Leitfaden für den Umgang mit Social Media für Museen zum Download…"

The ubiquity of mobile devices and the advent of augmented reality provide an opportunity to explore the use of interactive design in what is traditionally a difficult educational space: the art museum. The NGA Experience app (shown here on an iPhone but theoretically platform-agnostic) uses augmented reality to populate the art museum with a digital layer of content that is virtually infinite, yet completely optional for visitors. Such an application of AR in the museum ultimately provides a greater level of control and engagement to the museum visitor and enhances his or her opportunity for a meaningful experience without altering the physical space of the gallery.

MuseumNext is Europe's big conference on social and digital media within the museum sector. We believe that technology is changing the expectations of museum audiences. They no longer want to have information just broadcasted at them, they want to create, to curate and to co-produce experiences.