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frank smith

Joe Frank :: Official Web Site - 2 views

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    "Joe celebrates a history of grandiose business failures: a ski resort built in the Sahara, a knowledge-enhancing computer chip implanted in the brain; a teleportation booth to solve the problem of rush hour commuting; the dispersion of aphrodisiacs during battle in an effort to harmlessly distract the enemy."
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    I HIGHLY recommend Joe Frank in general and this piece specifically. If you want my stance on go go gettem capitalism and motivational psychology, just listen to "An Enterprising Man"
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    Also, for the topic of being qualified to do what you attempt, try listening to "Ascent to K2" from Joe Frank. If you make a free acct on his site you can find this one in the online stuff.
fishead ...*∞º˙

Analyst: Email will lose ground to social networks | VentureBeat - 3 views

  • Gartner recently published a list of five new predictions about “social software” that show mix of optimism and pessimism about whether these tools will be embraced by businesses. The most grandiose prediction is the first — that by 2014, social networking services will replace email as the primary communication tool for 20 percent of business users.
  • Gartner also argues that the distinction between email and social networks is disappearing, with social networks adding email-like capabilities while email adds social data.
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  • By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users. By 2012, over 50 percent of enterprises will use activity streams that include microblogging, but stand-alone enterprise microblogging will have less than 5 percent penetration. Through 2012, over 70 percent of IT-dominated social media initiatives will fail. Within five years, 70 percent of collaboration and communications applications designed on PCs will be modeled after user experience lessons from smartphone collaboration applications. Through 2015, only 25 percent of enterprises will routinely utilize social network analysis to improve performance and productivity.
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    I know several examples of my friends (non-techie) that are already doing this. They seem to like it much better - all their friends in one place. The favorite if Facebook. I can't figure out who's reading what that I write, so I'm less interested right now, but if preferences/settings were much more obvious, this seems like it will happen. Right now notification seems to be working for me in Diigo.
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    this seems like so much bs to me - facebook will be used for one to many, email client will be the notification/alert single screen of attention for everyone over 30. kiddies will likely embrace the new tech, and text will be their notification or they will use a phone client of some sort to aggregate. hopefully we can come up with a device independent alert/notification management interface that can 'replace' the email client (I'm getting pretty tired of managing social networks from an email client), but I bet it will be one of the email client providers who will figure that out and own it. it may mean handling more protocols in email client. the cardinal example in my mind is iCal handling in email clients - it automatically presents a different UI for that message - why shouldn't an email client be able to do everything facebook does? I think the paragraph from Gartner is so much bs as we have no real fixing of terms - will the email client as we know it today disappear, YES will the experience of messaging be more like facebook, GOD I HOPE NOT, but perhaps, but is this research worth paying for? frigging sound bites
Kurt Laitner

Can Google Generate Buzz in the Enterprise? - PCWorld Business Center - 2 views

  • A tool like Google Buzz, however, relies on the web of connections users have established in their social networks, and loses much of its appeal without the ability to integrate Picasa, YouTube, and other such services. Users don't want to have to manage dual personas, so Google needs to figure out how to integrate the enterprise and consumer services, but provide IT administrators with the tools necessary to restrict or deny access.
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    or solve the more general problem and let people manage multiple identites and authorizations / grouping metadata sets
fishead ...*∞º˙

Adding A Social Layer To Gmail Just Became A SocialWok In The Park - 4 views

  • At last year’s TechCrunch50 conference, Socialwok made a big splash, winning the award for best demopit startup and launching its enterprise-friendly, FriendFeed-like layer for Google Apps. The web-based application was praised for launching a social network that wrapped around the very unsocial Google Apps. Today, the startup is launching a gadget to allow users access all the features of Socialwok without leaving Gmail.
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    FishMan - this sounds a little bit like Ning, a socnet for all folks (build your own!) Why do you think there is no monetization by any one of these efforts? That's a key part to what I'm imagining for HBSN. Hmmmmm
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    simple--when it's free already, no one wants to pay. I still think the key to monetization is to give the use control of his/her information, let them set a price for their attention, and then charge advertisers a fee to access those individuals with targeted advertising. Those users who exhibit a higher rate of response to targeted advertising get ranked higher in the value chain, telling potential advertisers that these individuals respond better/more often, and everyone wins. The service that provides this exchange medium can take a 'house' cut of the fees, and also provide a pay premium service for a higher tier.
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    This is the same way ad.ly works with Twitter, so they say - http://twitter.com/adlyads - however, there are other ways to do this. Think of ancestry.com - they charge an annual fee of $150 or so. I think they have a terrible UI but they're very successful. I've been a member of ancestry.com for a while and am now just getting interested again, because you can have your DNA collected (god, don't tell Kurt! lol) and get your ancestors back to Africa (or Iraq!). iPhone app developers get 70%/Apple 30%.
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    I'm vacuuming your house before I leave Jack. I like fish's direction on monetization, as one of several parallel channels, and I would rif on the give user control of their own information to say that one's content is on one's OWN SERVER and resolved to the service, that is TRUE CONTROL. then every access request can be monetized in whatever way you wish (value for value, social currency, real money...) every piece of content comes with a privacy wrapper and a pay wrapper
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    not to mention buying and selling structures, bent can make some killer music ontology and presentation to go with it and we can then all use/buy/value exchange for it.
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    Checking into ad.ly, their pay rate and advertisers aren't based on your attention, they are based strictly on the number of followers you have. Their whole model is wrapped around slight-of-hand diversion. They figure that by dropping an ad tweet into your own personal twitterstream on an every other day basis, will appear innocent enough on the surface, that some (>1%?) will mistake it for something you personally tweeted and since they follow you blindly like hooded lemurs in Jonestown, they;ll drink your koolaid and make a buying decision. Seems a bit underhanded to me. And they aren't paying me because I might be a good target, they are paying me because I have a high enough unwashed masses quotient to justify the exposure. I set my rate for $5000 figuring that even though I have fewer than 100 followers, they are quality followers and not bots (except for Kurt) and that my endorsement to them is worth a great deal. So far, the till's empty.
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    if you advertise to me I will recycle it on an hourly loop and feed it back to you
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