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ravicka

The future is here for the Hospitality Industry - 2 views

  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry.
  • ...88 more annotations...
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry.
  • . The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • . The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • . The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • . The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • . The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • . The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • . The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • . The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • . The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • . The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • Mr Sukesh Jain focused on the preferable advantage of customer loyalty aided by technology and said, “The overlying principle or advantage that comes out of use of technology is the customer loyalty which is fundamental to any business. Two more things I really look at are how the hotels can sweat their assets better by using technology and how operational efficiency can come in through it.”
  • The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry.
  • The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • Mr Sukesh Jain focused on the preferable advantage of customer loyalty aided by technology and said, “The overlying principle or advantage that comes out of use of technology is the customer loyalty which is fundamental to any business. Two more things I really look at are how the hotels can sweat their assets better by using technology and how operational efficiency can come in through it.”
  • Mr Sukesh Jain focused on the preferable advantage of customer loyalty aided by technology and said, “The overlying principle or advantage that comes out of use of technology is the customer loyalty which is fundamental to any business. Two more things I really look at are how the hotels can sweat their assets better by using technology and how operational efficiency can come in through it.”
  • Mr Sukesh Jain focused on the preferable advantage of customer loyalty aided by technology and said, “The overlying principle or advantage that comes out of use of technology is the customer loyalty which is fundamental to any business. Two more things I really look at are how the hotels can sweat their assets better by using technology and how operational efficiency can come in through it.”
  • Mr Sukesh Jain focused on the preferable advantage of customer loyalty aided by technology and said, “The overlying principle or advantage that comes out of use of technology is the customer loyalty which is fundamental to any business. Two more things I really look at are how the hotels can sweat their assets better by using technology and how operational efficiency can come in through it.”
  • Mr Sukesh Jain focused on the preferable advantage of customer loyalty aided by technology and said, “The overlying principle or advantage that comes out of use of technology is the customer loyalty which is fundamental to any business. Two more things I really look at are how the hotels can sweat their assets better by using technology and how operational efficiency can come in through it.”
  • Mr Sukesh Jain focused on the preferable advantage of customer loyalty aided by technology and said, “The overlying principle or advantage that comes out of use of technology is the customer loyalty which is fundamental to any business. Two more things I really look at are how the hotels can sweat their assets better by using technology and how operational efficiency can come in through it.”
  • Mr Sukesh Jain focused on the preferable advantage of customer loyalty aided by technology and said, “The overlying principle or advantage that comes out of use of technology is the customer loyalty which is fundamental to any business. Two more things I really look at are how the hotels can sweat their assets better by using technology and how operational efficiency can come in through it.”
  • Mr Sukesh Jain focused on the preferable advantage of customer loyalty aided by technology and said, “The overlying principle or advantage that comes out of use of technology is the customer loyalty which is fundamental to any business. Two more things I really look at are how the hotels can sweat their assets better by using technology and how operational efficiency can come in through it.”
  • Mr Sukesh Jain focused on the preferable advantage of customer loyalty aided by technology and said, “The overlying principle or advantage that comes out of use of technology is the customer loyalty which is fundamental to any business. Two more things I really look at are how the hotels can sweat their assets better by using technology and how operational efficiency can come in through it.”
  • Mr Sukesh Jain focused on the preferable advantage of customer loyalty aided by technology and said, “The overlying principle or advantage that comes out of use of technology is the customer loyalty which is fundamental to any business. Two more things I really look at are how the hotels can sweat their assets better by using technology and how operational efficiency can come in through it.”
  • Mr Sukesh Jain focused on the preferable advantage of customer loyalty aided by technology and said, “The overlying principle or advantage that comes out of use of technology is the customer loyalty which is fundamental to any business. Two more things I really look at are how the hotels can sweat their assets better by using technology and how operational efficiency can come in through it.”
  • Mr Sukesh Jain focused on the preferable advantage of customer loyalty aided by technology and said, “The overlying principle or advantage that comes out of use of technology is the customer loyalty which is fundamental to any business. Two more things I really look at are how the hotels can sweat their assets better by using technology and how operational efficiency can come in through it.”
  • Mr Sukesh Jain focused on the preferable advantage of customer loyalty aided by technology and said, “The overlying principle or advantage that comes out of use of technology is the customer loyalty which is fundamental to any business. Two more things I really look at are how the hotels can sweat their assets better by using technology and how operational efficiency can come in through it.”
  • With the global economic recovery and growing profile of domestic as well as international travelers, innovative technology is a must for the hospitality industry. The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • With the global economic recovery and growing profile of domestic as well as international travelers, innovative technology is a must for the hospitality industry. The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • With the global economic recovery and growing profile of domestic as well as international travelers, innovative technology is a must for the hospitality industry. The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • With the global economic recovery and growing profile of domestic as well as international travelers, innovative technology is a must for the hospitality industry. The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • With the global economic recovery and growing profile of domestic as well as international travelers, innovative technology is a must for the hospitality industry. The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • With the global economic recovery and growing profile of domestic as well as international travelers, innovative technology is a must for the hospitality industry. The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • With the global economic recovery and growing profile of domestic as well as international travelers, innovative technology is a must for the hospitality industry. The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • With the global economic recovery and growing profile of domestic as well as international travelers, innovative technology is a must for the hospitality industry. The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • With the global economic recovery and growing profile of domestic as well as international travelers, innovative technology is a must for the hospitality industry. The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • With the global economic recovery and growing profile of domestic as well as international travelers, innovative technology is a must for the hospitality industry. The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • With the global economic recovery and growing profile of domestic as well as international travelers, innovative technology is a must for the hospitality industry. The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • With the global economic recovery and growing profile of domestic as well as international travelers, innovative technology is a must for the hospitality industry. The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • With the global economic recovery and growing profile of domestic as well as international travelers, innovative technology is a must for the hospitality industry. The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • With the global economic recovery and growing profile of domestic as well as international travelers, innovative technology is a must for the hospitality industry. The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • With the global economic recovery and growing profile of domestic as well as international travelers, innovative technology is a must for the hospitality industry. The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • Mr Sukesh Jain focused on the preferable advantage of customer loyalty aided by technology and said, “The overlying principle or advantage that comes out of use of technology is the customer loyalty which is fundamental to any business. Two more things I really look at are how the hotels can sweat their assets better by using technology and how operational efficiency can come in through it.”
  • Mr Sukesh Jain focused on the preferable advantage of customer loyalty aided by technology and said, “The overlying principle or advantage that comes out of use of technology is the customer loyalty which is fundamental to any business. Two more things I really look at are how the hotels can sweat their assets better by using technology and how operational efficiency can come in through it.”
  • Mr Sukesh Jain focused on the preferable advantage of customer loyalty aided by technology and said, “The overlying principle or advantage that comes out of use of technology is the customer loyalty which is fundamental to any business. Two more things I really look at are how the hotels can sweat their assets better by using technology and how operational efficiency can come in through it.”
  • Mr Sukesh Jain focused on the preferable advantage of customer loyalty aided by technology and said, “The overlying principle or advantage that comes out of use of technology is the customer loyalty which is fundamental to any business. Two more things I really look at are how the hotels can sweat their assets better by using technology and how operational efficiency can come in through it.”
  • This has created a willingness amongst the industry players to harness technology in order to ramp up service levels and efficiencies in the Indian hospitality sector. Meanwhile, with the customers getting highly tech savvy, an increasing number of them expect the hotels to meet their technological needs. This has further necessitated the industry to employ efficient technology tools.
  • This has created a willingness amongst the industry players to harness technology in order to ramp up service levels and efficiencies in the Indian hospitality sector. Meanwhile, with the customers getting highly tech savvy, an increasing number of them expect the hotels to meet their technological needs. This has further necessitated the industry to employ efficient technology tools.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry. This has created a willingness amongst the industry players to harness technology in order to ramp up service levels and efficiencies in the Indian hospitality sector. Meanwhile, with the customers getting highly tech savvy, an increasing number of them expect the hotels to meet their technological needs. This has further necessitated the industry to employ efficient technology tools.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry. This has created a willingness amongst the industry players to harness technology in order to ramp up service levels and efficiencies in the Indian hospitality sector. Meanwhile, with the customers getting highly tech savvy, an increasing number of them expect the hotels to meet their technological needs. This has further necessitated the industry to employ efficient technology tools.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry. This has created a willingness amongst the industry players to harness technology in order to ramp up service levels and efficiencies in the Indian hospitality sector. Meanwhile, with the customers getting highly tech savvy, an increasing number of them expect the hotels to meet their technological needs. This has further necessitated the industry to employ efficient technology tools.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry. This has created a willingness amongst the industry players to harness technology in order to ramp up service levels and efficiencies in the Indian hospitality sector. Meanwhile, with the customers getting highly tech savvy, an increasing number of them expect the hotels to meet their technological needs. This has further necessitated the industry to employ efficient technology tools.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry. This has created a willingness amongst the industry players to harness technology in order to ramp up service levels and efficiencies in the Indian hospitality sector. Meanwhile, with the customers getting highly tech savvy, an increasing number of them expect the hotels to meet their technological needs. This has further necessitated the industry to employ efficient technology tools.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry. This has created a willingness amongst the industry players to harness technology in order to ramp up service levels and efficiencies in the Indian hospitality sector. Meanwhile, with the customers getting highly tech savvy, an increasing number of them expect the hotels to meet their technological needs. This has further necessitated the industry to employ efficient technology tools.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry. This has created a willingness amongst the industry players to harness technology in order to ramp up service levels and efficiencies in the Indian hospitality sector. Meanwhile, with the customers getting highly tech savvy, an increasing number of them expect the hotels to meet their technological needs. This has further necessitated the industry to employ efficient technology tools.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry. This has created a willingness amongst the industry players to harness technology in order to ramp up service levels and efficiencies in the Indian hospitality sector. Meanwhile, with the customers getting highly tech savvy, an increasing number of them expect the hotels to meet their technological needs. This has further necessitated the industry to employ efficient technology tools.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry. This has created a willingness amongst the industry players to harness technology in order to ramp up service levels and efficiencies in the Indian hospitality sector. Meanwhile, with the customers getting highly tech savvy, an increasing number of them expect the hotels to meet their technological needs. This has further necessitated the industry to employ efficient technology tools.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry. This has created a willingness amongst the industry players to harness technology in order to ramp up service levels and efficiencies in the Indian hospitality sector. Meanwhile, with the customers getting highly tech savvy, an increasing number of them expect the hotels to meet their technological needs. This has further necessitated the industry to employ efficient technology tools.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry. This has created a willingness amongst the industry players to harness technology in order to ramp up service levels and efficiencies in the Indian hospitality sector. Meanwhile, with the customers getting highly tech savvy, an increasing number of them expect the hotels to meet their technological needs. This has further necessitated the industry to employ efficient technology tools.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry. This has created a willingness amongst the industry players to harness technology in order to ramp up service levels and efficiencies in the Indian hospitality sector. Meanwhile, with the customers getting highly tech savvy, an increasing number of them expect the hotels to meet their technological needs. This has further necessitated the industry to employ efficient technology tools.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry. This has created a willingness amongst the industry players to harness technology in order to ramp up service levels and efficiencies in the Indian hospitality sector. Meanwhile, with the customers getting highly tech savvy, an increasing number of them expect the hotels to meet their technological needs. This has further necessitated the industry to employ efficient technology tools.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry. This has created a willingness amongst the industry players to harness technology in order to ramp up service levels and efficiencies in the Indian hospitality sector. Meanwhile, with the customers getting highly tech savvy, an increasing number of them expect the hotels to meet their technological needs. This has further necessitated the industry to employ efficient technology tools.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry. This has created a willingness amongst the industry players to harness technology in order to ramp up service levels and efficiencies in the Indian hospitality sector. Meanwhile, with the customers getting highly tech savvy, an increasing number of them expect the hotels to meet their technological needs. This has further necessitated the industry to employ efficient technology tools.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry. This has created a willingness amongst the industry players to harness technology in order to ramp up service levels and efficiencies in the Indian hospitality sector. Meanwhile, with the customers getting highly tech savvy, an increasing number of them expect the hotels to meet their technological needs. This has further necessitated the industry to employ efficient technology tools.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry. This has created a willingness amongst the industry players to harness technology in order to ramp up service levels and efficiencies in the Indian hospitality sector. Meanwhile, with the customers getting highly tech savvy, an increasing number of them expect the hotels to meet their technological needs. This has further necessitated the industry to employ efficient technology tools.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry. This has created a willingness amongst the industry players to harness technology in order to ramp up service levels and efficiencies in the Indian hospitality sector. Meanwhile, with the customers getting highly tech savvy, an increasing number of them expect the hotels to meet their technological needs. This has further necessitated the industry to employ efficient technology tools.
  • The use of information technology in the hospitality industry has grown leaps and bounds over the past two decades, making it a catalyst for the growth of this sector.
  • Emphasizing the same, Sukesh Jain, VP, Enterprise Business, Samsung India highlighted, “Technology comes in handy when we talk about personalization. There are a lot of technological tools, products and services available which people worldwide are using.
  • Mr Sukesh Jain focused on the preferable advantage of customer loyalty aided by technology and said, “The overlying principle or advantage that comes out of use of technology is the customer loyalty which is fundamental to any business.
  •  
    Manali Jaggi in his article "The future is here for the Hospitality Industry," highlights the importance and the benefits of Hospitality companies investing in Information Technology. He stressed that from the first point of contact; reservation to the guest's departure the role Technology plays and the fact that it "expands revenue options and maintains operational efficiencies for the industry." He reported that Sukesh Jain, VP Enterprise Business, Samsung highlighted that "Technology comes in handy when we talk about personalization," which is the type of experience one aims to provide to the guest. This provides the guest with an increased customer service experience which in turn leads to customer loyalty which can only lead to financial rewards for the company. He concluded by stressing the point that the Hospitality industry must take a "proactive stance in implementing technological advances."
Siyu Ma

Why Investing in Hospitality Technology is Investing in Good Business - 1 views

  • In consideration of how investment in hospitality technology can support business growth, rather than being an added cost, or unnecessary financial burden, to a hotel – it is important to look at what operational efficiencies the technology can bring, including any improvements in staff activities and morale that can be delivered and how the technology will ultimately benefit the hotels revenue performance.
  • In consideration of how investment in hospitality technology can support business growth, rather than being an added cost, or unnecessary financial burden, to a hotel – it is important to look at what operational efficiencies the technology can bring, including any improvements in staff activities and morale that can be delivered and how the technology will ultimately benefit the hotels revenue performance.
  • Those hotel groups that fail to recognize the speed of change in technology and what this can bring to the business will find themselves significantly under prepared when the market starts to strengthen. While “its never too late” to act – there is a significant opportunity cost in doing nothing or worse still, cutting technology out of the day to day operations. For a hotel to effectively operate and ensure it is maximizing its incoming revenue, the right technologies needs to be in place. Through investing in the right technology at the right time, savvy hoteliers will be ensuring that their facility(s) are able to effectively maximize their ongoing revenue capability now and into the future.
  • ...11 more annotations...
  • Equally as important, when considering whether to invest in new technology within the hospitality sector, is the need to recognize that technology is constantly changing and improving. Decision time frames are shortening. International hoteliers that have a good view on the future, realize that the technology decision they make today will only be relevant for the next 3-5 years at the most and are already planning next generation migrations.
  • In consideration of how investment in hospitality technology can support business growth, rather than being an added cost, or unnecessary financial burden, to a hotel – it is important to look at what operational efficiencies the technology can bring, including any improvements in staff activities and morale that can be delivered and how the technology will ultimately benefit the hotels revenue performance.
  • Whilst many international hotel organisations have used the economic downturn to adequately plan for the future through improved levels of technology and staff investment, many others are not heeding the warning signs and are instead shedding costs wherever possible – which can lead to disastrous consequences.
  • Importantly, hoteliers also need to realize that the hospitality industry is constantly changing and a lack of up-to-date technology and older strategies will not always be applicable to new, unique situations.
  • Whilst many international hotel organisations have used the economic downturn to adequately plan for the future through improved levels of technology and staff investme
  • Consider Revenue Management Technology: This Technology is u
  • sed in a wide variety of industries.
  • IDeaS experience in many regions to date is that there are many technology vendors in hospitality that fail to acknowledge the above reality.
  • There are many technologies that tick all of the above boxes, including: Energy Management Systems Revenue Management Systems Property Management Systems In-Room Technology Sophisticated Telco Systems
    • Juan Du
       
      With the increase in the number of hotel, the technology in hospitality is more and more important. It is a good investment in this field. Because many of the facilities in hotel need the help of technology. Such as the energy management systems, revenue management systems, property management systems , In-room technology. To invest these technologies, it can increase the management level and increase the competition.
  • As the wider hospitality industry continues to face a slow recovery, savvy hotel owners and managers should be looking inwards during this time with a view to ensuring that the technology they use to help run their facilities are best suited for the roles they have to perform.
  •  
    In this weeks reading, the article, "Why Investing in Hospitality Technology is Investing in Good Business", mentions how due to the economic downturn hotels have turn to cutting Technology and staff levels as a method to minimize costs, yet this is a recipe for disaster, if not conducted adequately. Technology is continuously evolving, it is important to make decisions regards IT investment that will be useful in the coming 3-5 years. Technological infrastructures should operate to facilitate a process or procedure for the overall benefit of the hotel, rather than take a day-by-day approach. In an ever-demanding industry, it is critical for hoteliers to be adequately prepared with automated systems, reducing if not eliminating important manually conducted tasks which are damaging the operations of the hotel due to the lack of real time information which will help revenue maximization. In moments of recessions, companies minimize their cost reducing what is foreseen as unnecessary such as IT investment, yet is important to maintain a level of preparation and not losing the opportunities presented by the market.
  • ...6 more comments...
  •  
    This article mainly talk about the benefit of investing in Hospitality Technology to hotel business.The author emphasizes the importance of looking at what operational effciencies the Technology can bring ,including any improvements in staff activities and morale that can be delivered and how the Technology will ultimately benefit the hotel revenue performance. We can conclude from the passage that in order to keep competitive in the hospitality industry, the managers should be aware of the dynamic market and Technology changing and update the techonlogy in an efficient way.
  •  
    The hospitality industry is developing faster and faster. The hoteliers should be with a view to ensuring that the technology they use to help run their facilities and best suited for the roles. They lead to a rapid economic recovery but they also need improve their marketing. The hospitality organizations have taken the time to update or invest in the right technology and training. In consideration of how investment in hospitality technology can support business growth, It is important to look at what operational efficiencies the technology can bring. As the hotel industry continues to move towards a more dynamic and inter-connected environment it is vital that the correct technology infrastructure is in place to meet this challenge. The revenue management technology itself can be maximized by educating staff in the most effective ways to use it. The hotel groups should recognize the speed of change in technology. And they will be ensuring that their facilities are able to effectively maximize their ongoing revenue capability.
  •  
    As hospitality industry is now under recovery, many owners and managers are preparing using technology to help them run the facilities. Nowadays, there is a big requirement for investing the right technology and training to operate business in the market of 2010, 2011 later. Actually, hospitality technology investment can bring operational efficiencies instead of added cost to a hotel. Then the author takes revenue management technology as an example and points that a seamless flow of process of technology is a trend. All in all, in order for a hotel to adapt to the future trend, the right technology needs to be equipped.
  •  
    with the increase in the number of hotel, the technology in hospitality is more and more important. It is a good investment in this field. Because many of the facilities in hotel need the help of technology. Such as the energy management systems, revenue management systems, property management systems , In-room technology. To invest these technologies, it can increase the management level and increase the competition.
  •  
    This article is explaining why investing in hospitality technology is a good idea. Market changes from year to year, therefore it is important to know what the technology operations can offer to the business. It is vital to know how efficient it is in the workplace, and in what ways in can help the staff. The interest cost of having all this money invested should benefit the hotels revenue activity. Especially in hotels, there has to be a strict decision making, because of how technology is advancing so fast and how efficient the technology will be for the hotel. The correct technology is a challenge. Training the staff with the system is also a test because how fast can they learn and be connected to the operations. It is crucial that hotels manage systematically all information with the technology; instead of having the staffs do all the work by hand. Hotels need to invest in the correct technology so that they can collect their ideal revenue-for the future of the business and to ease the work flow inside the hospitality industry.
  •  
    "Equally as important, when considering whether to invest in new technology within the hospitality sector, is the need to recognize that technology is constantly changing and improving. Decision time frames are shortening. International hoteliers that have a good view on the future, realize that the technology decision they make today will only be relevant for the next 3-5 years at the most and are already planning next generation migrations. There is an onus on the vendors to also re-invent themselves and re-invent their technologie"
  •  
    Hotel owners and managers are putting eyes on technology in the hospitality industry slow recovery period. All pundits agree this method can bring some recovery. The international hotel organizations have made many plans of improving investment in technology and staff. Progressive hospitality organizations have updated and invested in new technology and training, change the industry requirements and market. Before investment, the most important is to look at what operational efficiencies the technology can bring and how the technology will benefit the hotels. There are many technologies are good choices for investment, such as Revenue Management Systems. This technology is efficient and can help hotels track historic data, forecast future demand and so on. We also need to technology is changing all the time. So this is a big challenge of managers to make decisions for a long development. We also need to realize that the hospitality industry is changing, strategies will not always be applicable to new, unique situations. It is important for hotels to increase advantages in the competition.
  •  
    Those hotel groups that fail to recognize the speed of change in technology and what this can bring to the business will find themselves significantly under prepared when the market starts to strengthen. While "its never too late" to act - there is a significant opportunity cost in doing nothing or worse still, cutting technology out of the day to day operations. For a hotel to effectively operate and ensure it is maximizing its incoming revenue, the right technologies needs to be in place. Through investing in the right technology at the right time, savvy hoteliers will be ensuring that their facility(s) are able to effectively maximize their ongoing revenue capability now and into the future.
Jennifer Koren

Investment in Hotel Technology Pays Off with Increased Group Revenue - Charmed by Hospitality Marketing | Cvent Hospitality - 5 views

  • Hotels, conference centers and other meeting venues are increasing group business with new technology, and it isn’t just a hotel app. To invest in the property’s overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. technology is just another way hotels are winning group business and marketing a hotel or conference center. What are some of these new hot tools for leisure and business travelers?
  • Investment in Hotel Technology Pays Off with Increased Group Revenue Tuesday, July 10, 2012 by Sarah Vining Hotels, conference centers and other meeting venues are increasing group business with new Technology, and it isn’t just a hotel app. To invest in the property’s overall capital, hoteliers are creating cool Technology tools that market venues, increase group business and enhance the guest experience. Technology is just another way hotels are winning group business and marketing a hotel or conference center. What are some of these new hot tools for leisure and business travelers? Virtual concierge service on guest room TVs At Hyatt Hotels with in-room HD TVs by Roomlinx Inc., guests are able make service requests, check email/weather, use the Business Center, print documents, and receive customized messages from meeting planners. Service requests like housekeeping and in-room dining are instantly sent through the system, improving the venue’s departmental efficiency. All of these virtual functions are hoped to appeal to new markets and drive group business. More efficient billing In the article, “Insert IACC blog post title URL” we learn that in 2012, meeting and group planners are prioritizing finance as very important during in their planning process (which made the top 10 list for the first time). Hotels making large investments in revenue management systems are taking advantage of new features that automate and process data to improve efficiency and increase revenue for properties. Virtual business centers Socialization through Technology and food and beverage outlets is increasing revenue for TRYP by Wyndham in the NYC Times Square South property. Google TVs and access to Google Chrome laptops near the Gastro Bar in the hotel’s lobby offers guests an opportunity to enjoy a dining experience with the comfort of complimentary Technology use. On-staff IT team When planners were surveyed, reliability was listed as a top concern of IT services in the white paper “What Do Planners and Trainers Really Want in Their Meeting Service?” All IACC-certified conference centers are required to have an on-site IT team to ensure Technology functions properly. Now, the need for a knowledgeable IT team that really understands Technology and can cater to individuals and group business is spreading to other hotel markets.   These impressive Technology tools improve the guest experience and lead to a quick return on investment, especially in F&B. As we move beyond the discussion of required hotel Wi-Fi services, there will be a focus on Technology amenities that provide the same comforts of home or the office. To increase group business, hoteliers are comfortable with this investment knowing there’s a return on investment with generated buzz/venue marketing and satisfied guests. Want to learn about other ways hotels are using Technology to build relationships? Check out Enhancing Your Social Networking Site with a Social Concierge! to maximize social media and connect with guests, attendees and planners!
  • Service requests like housekeeping and in-room dining are instantly sent through the system,
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  • More efficient billing
  • ensure technology functions properly.
  • Virtual business centers
  • On-staff IT team
  • Virtual concierge service on guest room TVs
  • To invest in the property’s overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience.
  • Virtual concierge service on guest room TVs
  • These impressive technology tools improve the guest experience and lead to a quick return on investment, especially in F&B.
  • On-staff IT team
  • Hotels, conference centers and other meeting venues are increasing group business with new technology, and it isn’t just a hotel app. To invest in the property’s overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. technology is just another way hotels are winning group business and marketing a hotel or conference center.
  • Virtual concierge service on guest room TVs
  • More efficient billing
  • As we move beyond the discussion of required hotel Wi-Fi services, there will be a focus on technology amenities that provide the same comforts of home or the office. To increase group business, hoteliers are comfortable with this investment knowing there’s a return on investment with generated buzz/venue marketing and satisfied guests.
  • On-staff IT team
  • Virtual business centers
  • To increase group business, hoteliers are comfortable with this investment knowing there’s a return on investment with generated buzz/venue marketing and satisfied guests.
  • Technology is just another way hotels are winning group business and marketing a hotel or conference center.
  • These impressive technology tools improve the guest experience and lead to a quick return on investment, especially in F&B. As we move beyond the discussion of required hotel Wi-Fi services, there will be a focus on technology amenities that provide the same comforts of home or the office. To increase group business, hoteliers are comfortable with this investment knowing there’s a return on investment with generated buzz/venue marketing and satisfied guests.
  • Hotels making large investments in revenue management systems are taking advantage of new features that automate and process data to improve efficiency and increase revenue for properties.
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    Hotels developing High IT technology have taken a great deal of advantages from it which makes prosperous business and better customer service with high efficiency and goal-achieving process. In this article, it proclaims some prevailing high-techs used in hotels. Such as the In-room HD TV in Hyatt properties. It provide almost all the online computerized services accommodating customers with document-printing service, in-room dining service, restaurant reservation service, and even the email-checking, weather checking service. The on-staff IT team would oversee the IT application over the whole property, including upgrading, maintaining, and functioning. the impressive technology tools would be inevitable trend developing hotel industry.
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    "Investment in Hotel Technology Pays Off with Increased Group Revenue Tuesday, July 10, 2012 by Sarah Vining Hotels, conference centers and other meeting venues are increasing group business with new Technology, and it isn't just a hotel app. To invest in the property's overall capital, hoteliers are creating cool Technology tools that market venues, increase group business and enhance the guest experience. Technology is just another way hotels are winning group business and marketing a hotel or conference center. What are some of these new hot tools for leisure and business travelers? Virtual concierge service on guest room TVs At Hyatt Hotels with in-room HD TVs by Roomlinx Inc., guests are able make service requests, check email/weather, use the Business Center, print documents, and receive customized messages from meeting planners. Service requests like housekeeping and in-room dining are instantly sent through the system, improving the venue's departmental efficiency. All of these virtual functions are hoped to appeal to new markets and drive group business. More efficient billing In the article, "Insert IACC blog post title URL" we learn that in 2012, meeting and group planners are prioritizing finance as very important during in their planning process (which made the top 10 list for the first time). Hotels making large investments in revenue management systems are taking advantage of new features that automate and process data to improve efficiency and increase revenue for properties. Virtual business centers Socialization through Technology and food and beverage outlets is increasing revenue for TRYP by Wyndham in the NYC Times Square South property. Google TVs and access to Google Chrome laptops near the Gastro Bar in the hotel's lobby offers guests an opportunity to enjoy a dining experience with the comfort of complimentary Technology use. On-staff IT team When planners were surveyed, reliability was listed as a top concern of IT serv
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    ARTICLE SUMMARY Hospitality industry is not only using technology to improve customers' experience but also to improve the bottom line as well as increase group use of the property. Hotels operators and owners are increasingly using conference centers and other meeting venues to attract business groups, seminars and conferences with new technology, and it isn't just a hotel app. Many of the branded hotels such as Hyatt Hotels with in-room HD TVs by Roomlinx Inc. are using the technology to allow guests to make service requests, check email/weather, use the Business Center, print documents, and receive customized messages from meeting planners. Hotels are investing in technology to provide these services and to compete effectively.
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    Due to the market segment of the Groups, hospitality industry has focused on the IT investment on Groups. And there are some technologies for leisure and business travelers like virtual concierge service on guest room TVs, more efficient billing, virtual business centers, and on-staff IT team.  All these implements can benefit hotels and customers with a convenient, reliable, and profitable outcome. Besides that, it is super cool. 
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    Nowadays, technology becomes one of the most important issue in hospitality industry. More and more hotels are going to pay more attention to their technologies such as APP application. Besides those technologies benefiting leisure travelers, investment in hotel technology also pays off with increased group revenue. Conference and convention become important parts in hotels, which means lots of meetings or events are choose to be held in hotels and lots of hotels decided to target their markets as convention directly. As in this article, it is talking about creating cool technology to increase the revenue based on group business. It stated Hyatt Hotel as an example to put virtual concierge service on guest room TVs, which is object to attract new markets as well as group business. What's more, an on - site IT team are going to be required in order to ensure hotels' technology functions properly. Having this kind of IT team, any questions can be responded fast. Therefore, investment fo those kinds of technology not only can bring more new markets or customers but also lead to quick return on hotels' investments, especially in F&B. 
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    I don't understand where this document will print if you don't have a printer with you? Will it print at the front desk somwhere? What if it's confidential information and how secure is this system? If you put more technology and have it be so accesible even when your having a meal you would have to hope that dinners continue to order otherwise you'll never be able to turn the table. Also, some dinners must not be as savy as others and won't like this idea of being able to do everything from the TV in your Hotel room. I know I wont even use the feature at the end of the day I dont feel like playing with tech. Others may want to escape tech because they have been around all through the work day, it may feel like you never stop working.
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    This article talks about the benefit of investing hotel technology. As it mentioned, technology is another way of gaining group business and marketing the hotel and meeting center. Here are four of these new popular tools for travelers. They are Virtual conceirge service on guest room TVs; More efficient billing; Virtual business centers; and On-staff IT team. For the Virtual conceirge service on TV, guests can do many things and request services through this system immediately. It can improve not only the departmental efficiency, but customer satisfaction as well. By using the virtual business center, cutomers can enjoy a dining experience. These impressive technology tools improve the guest experience and lead to a quick return on investment, especially in F&B. To increase group business, hoteliers are comfortable with this investment and they know that there's a return on investment with generated buzz/venue marketing and satisfied guests
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    This is an interesting and useful article that reminds me of the importance of new technology investment in hotels' conference centers and other meeting venues. technology has become an efficient method in winning group business and marketing a hotel. There are several new hot tools for leisure and business travelers. For instance the virtual concierge service on guest room TVs, efficient billing, and virtual business centers. If a guest is able to make service requests, check email, use the Business Center, print documents and receive customized messages from meeting planners through an in-room HD TV by Roomlinx, the whole departmental efficiency can be improved and the guests' satisfaction can be enhanced to a higher level. This is useful to attract business travelers who care about these areas of service and it also leads to a quick return on investment too. When the discussion of hotel Wi-Fi services has been outdated, the topic of investment in technology amenities that provide the same comforts of home or the office is becoming another focus in hotel industry.
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    This article introduces some new technology applied in the hotel. Nowadays, the hotel will adopt some new technology to attract more and more guest. Like the article said, "technology is just another way hotels are winning group business and marketing a hotel or conference center". The article introduce the Hyatt Hotels adopt the virtual concierge service on guest room TVs that offer a good service for guest and try to appeal to new markets and drive group business. The article also involves the revenue management system that the hotels are investment can help the hotel deal with data effective and increase revenue for properties. The new technology that the hotel applied will not only improve the guest experience but also can increase the revenue of the hotel.
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    Further analyses of our data suggest that as industries become more competitive, the effect of IT on profitability increases. IT investments also had a greater effect on profitability in the service sector than in the manufacturing sector. A possible explanation for this finding is that services allow greater IT-enabled customization and professionalization. One key takeaway from our research: All other things being equal, executives should accord higher priority to IT projects that have the potential for revenue growth over those that focus mainly on cost savings.
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    Hotels, conference centers and other meeting venues are increasing group business with new technology. To invest in the property's overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. There are some of these new hot tools for leisure and business travelers. 1. Virtual concierge service on guest room TVs 2. More efficient billing: Hotels making large investments in revenue management systems are taking advantage of new features that automate and process data to improve efficiency and increase revenue for properties. 3. Virtual business centers: Socialization through technology and food and beverage outlets is increasing revenue for hotel.
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    This article examines the new technology that hotels are investing in. In room concierge, billing ease, on- staff IT team, and virtual business center all make the hotel guests experience more comfortable and easy. Whether traveling for business or pleasure, the new technology is worth investing in for these hotels.
shineal

Hospitality Digital Technology: Challenges, Priorities and Buzzwords | - 4 views

  • With the explosion of the “digital way of life”, the customer journey has become increasingly complex, forcing hoteliers overhaul not only their corporate and marketing strategies, but also their technology stack in order to engage, acquire, service and retain these digitally-enabled travel consumers across multiple digital touch points and across all digital channels and devices.
  • Today’s hospitality is being transformed into a 100% digital technology-enabled industry powered by online, mobile, cloud, IoT, AI and blockchain tools and applications.
  • there are two categories of guest-facing digital technology:
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  • Today, the vast majority of hoteliers are primarily focused on and investing in Guest Services Technology, while underinvesting in Guest Engagement, Acquisition and Retention Technology.
  • Guest Services Technology
  • Guest Engagement, Acquisition and Retention Technology
  • Today’s hoteliers must create and manage a robust digital presence and engage, acquire, service and retain travel consumers in this increasingly mobile-first world.
  • In other words, hoteliers’ technology focus and investments end where the OTA focus and investment begin.
  • With nearly 59% of online travelers now visiting the hotel website from mobile devices,
  • a mobile-first website design is a must.
  • Mobile-first responsive website with
  • cloud hosting and CDN (Content Delivery Network) provides far better server response times and faster download speeds.
  • Quite often different teams at the property use different sets of data in their day-to-day operations, creating a total “data integrity mess,” which directly affects the property’s guest acquisition and retention efforts.
  • They must understand and invest in digital technology and marketing that enables the best possible user experience, provides the best customer service, increases efficiencies and boosts revenues.
  • From a technology perspective, the challenge to hoteliers is to create a hotel and room environment that at least matches but preferably exceeds their guests’ home environment. In other words, hotel and room technology, amenities, and features should be the same or better than what guests already enjoy at home. These include:
  • The future of this technology is the Smart Guestroom which will be completely personalized to guest preferences and loyalty member profile.
  • “Imagine a world where the room knows you, and you know your room.”
  • Hoteliers are overwhelmed by the amount of technology, data, and digital marketing silos and the need to work with multitude of vendors in their guest acquisition and services efforts.
  • Each team has its own technology tools, databases, and vendors which are not in communication with the other teams.
  • Unlike hoteliers, the OTAs are focused exclusively and investing only in Guest Engagement, Acquisition and Retention Technology since they do not have to worry about on-property Technology and guest experiences.
  • Reluctance to invest in digital technology:
  • Antiquated accounting in hospitality:
  • The technology and data fragmentation in hospitality
  • These are the major impediments to the industry becoming a digital technology-driven and technology-savvy industry:
  • Recently, an independent hotel introduced room service delivery robots, which would have been great if the rest of the hotel tech stack were in order, and if it weren’t for the 6-year old property website, and absence of any CRM technology.
  • Hotels should first focus on the fundamentals of the technology stack before implementing more advanced things.
  • The U.S. hospitality industry is a $155 billion industry. This provides endless opportunities for smart technology vendors to thrive and service the industry with state-of-the-art solutions.
  • The industry needs fewer, as opposed to more, technology vendors servicing the industry.
  • The industry has a “vendor deficit disorder” in the sense of being overwhelmed by the number of tech vendors and solutions out there.
  • Hoteliers need to monitor, proactively inquire about and familiarize themselves with the Next Generation Technologies that are already making their way into hospitality, including Artificial Intelligence (AI), Internet of Things (IoT), Voice Assistants, Chat Bots, Robotics, and Blockchain.
  • Over the next 3-5 years we will witness wider adoption and implementation of the following next gen technologies:
  • Unlike hoteliers, the OTAs are focused exclusively and investing only in Guest Engagement, Acquisition and Retention Technology.
  • Hoteliers must wake up to the fact that by being primarily focused on and investing in Guest Services Technology, while underinvesting in Guest Engagement, Acquisition and Retention Technology, they are allowing the OTAs more visibility to engage, acquire and retain the online travel consumer.
  • Digital technology is making its way into every aspect of the industry: hotel operations, guest services and communications, revenue management, distribution, CRM and marketing.
  • Today’s hotelier must understand, know and use digital tech solutions in their everyday environment, and be able to assess, evaluate, recommend and acquire technology solutions to improve guest satisfaction, operational efficiencies and productivity, customer service and revenue.
  • Website Technology: The property or hotel brand website has become the gravitational center of all hotelier’s efforts to engage, acquire and retain the customer. Any marketing efforts of the hotel today lead the potential customers to the hotel website. Today’s website Technology includes cloud-based Content Management System (CMS), comprehensive merchandising suites, reservation abandonment tools, personalization pricing and content, technical SEO, cloud hosting, and robust analytics suite
  • The goal here is very clear: bridge the guest data and technology silos in hospitality and create an end-to-end solution, empowering hotels to acquire new guests, engage current guests, and retain past guests by combining digital marketing, website, and CRM data into one cohesive marketing and personalization platform.
  • The “digital way of life” adopted by today’s tech-savvy travel consumer is forcing the hospitality industry to accelerate the adoption of digital technologies and become a 100% digital technology-enabled industry.
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    The article covers a great deal of the technology products in all of the hotel aspects. it also focuses on the fact that hotels are investing a lot in offering technological tangible services to the clients where must shift its focus a bit and invest more in the guest engagement technology to close the gap between them and OTAs.
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    Hospitality is being transformed into a 100% digital technology-enabled industry; however, it is very challenging to maintain. Employees are overwhelmed by the amount of technology they need to lear to do their job efficiently
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    This article focuses on the fact that technology is now being used in almost every aspect of the hotel industry. This is because hoteliers are beginning to understand that guests are expecting to enjoy the same level of technology used in the comfort of their homes when they are at hotels. Therefore, hotels that are more technologically advanced are more empowered to satisfy guests' technological needs, but the information collected by the hotels' systems also enables the hotels to acquire new guests, engage current guests and retain past guests; as such, there are benefits to both the hotels and guests when the level of technology offered is updated.
anonymous

What's Driving IT Investment in 2011? | News | Hospitality Magazine (HT) - 2 views

  • “Advances in wireless and mobile technologies, products and services are changing the landscape of the hospitality industry and how it operates,” says Craig Mathias, principal, Farpoint Group. “With a demanding client base equipped with increasing numbers of smartphones, tablet computers, notebook PCs and even rugged devices, successful hospitality IT organizations recognize the need to upgrade their existing WLANs to improve network reliability, capacity and coverage to support customer-facing applications, as well as internal services that enable their own mobile workforce and improve the guest experience.”
  • Elevating the guest experience
  • The Motorola Solutions 2011 Hospitality Market Barometer reveals that 91 percent of hospitality decision makers realize the increasing importance of mobile and wireless technology, while 78 percent recognize the role mobility plays in ensuring a competitive advantage for their business.
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  • Enabling operational efficiency
  • Empowering the mobile worker
  • Fifty-six percent of hospitality organizations plan to raise mobile investments to better equip their workforces, improve operational efficiencies and enhance the customer experience.
  • Advances in wireless and mobile technologies, products and services are changing the landscape of the hospitality industry and how it operates,” says Craig Mathias, principal, Farpoint Group . “With a demanding client base equipped with increasing numbers of smartphones, tablet computers, notebook PCs and even rugged devices, successful hospitality IT organizations recognize the need to upgrade their existing WLANs to improve network reliability, capacity and coverage to support customer-facing applications, as well as internal services that enable their own mobile workforce and improve the guest experience.”
  • Improved guest experience is the top driver for mobility investments, cited by 76 percent of hospitality venues surveyed. Hospitality decision makers are investing in mobile technologies to support customer-facing applications that improve guest services by handling wireless email, guest/attendee check-in, table-side order/payment or event ticketing, among others. Sixty-one percent of respondents plan to deploy some form of video capabilities, including video surveillance, video conferencing and streaming video, in public access areas such as lobbies. Fifty-eight percent of surveyed hospitality organizations deploying mobile technology today see improved customer satisfaction. 
  • Key facts from the survey
  • A recent Motorola Solutions, Inc. study uncovered that information technology (IT) spending in the hospitality industry is expected to increase in 2011, with guest experience cited as the top driver for investment.
  • The Motorola Solutions 2011 Hospitality Market Barometer reveals that 91 percent of hospitality decision makers realize the increasing importance of mobile and wireless technology, while 78 percent recognize the role mobility plays in ensuring a competitive advantage for their business.
  • Elevating the guest experience
  • Improved guest experience is the top driver for mobility investments, cited by 76 percent of hospitality venues surveyed.
  • Hospitality decision makers are investing in mobile technologies to support customer-facing applications that improve guest services by handling wireless email, guest/attendee check-in, table-side order/payment or event ticketing, among others. Sixty-one percent of respondents plan to deploy some form of video capabilities, including video surveillance, video conferencing and streaming video, in public access areas such as lobbies.
  • Fifty-eight percent of surveyed hospitality organizations deploying mobile technology today see improved customer satisfaction. 
  • Empowering the mobile worker
  • Fifty-nine percent of respondents currently deploying mobile and wireless technology witnessed an increase in employee productivity and efficiency, while 55 percent saw improved sales results.
  • Currently, the most popular applications on two-way radios are project management (51 percent) and collaboration (41 percent). Unified messaging and remote management/monitoring have the highest rate of planned deployments into 2012.
  • Among survey respondents, tablets and VoIP handsets are the top two mobile devices planned for new deployments by 2012.
  • Enabling operational efficiency
  • Seventy-five percent of hospitality organizations surveyed already have wireless LAN (WLAN) installed in their facilities.
  • “Advances in wireless and mobile technologies, products and services are changing the landscape of the hospitality industry and how it operates,” says Craig Mathias, principal, Farpoint Group. “With a demanding client base equipped with increasing numbers of smartphones, tablet computers, notebook PCs and even rugged devices, successful hospitality IT organizations recognize the need to upgrade their existing WLANs to improve network reliability, capacity and coverage to support customer-facing applications, as well as internal services that enable their own mobile workforce and improve the guest experience.”
  •   More than one third of survey respondents represent companies exceeding $1 billion in revenues. Responses came from the executive suite, IT functions and managers closest to the day-to-day implementation of mobile solutions.
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    "The Motorola Solutions 2011 Hospitality Market Barometer reveals that 91 percent of hospitality decision makers realize the increasing importance of mobile and wireless technology, while 78 percent recognize the role mobility plays in ensuring a competitive advantage for their business. As a result, hospitality venues are investing in new technology, as well as powerful wireless networks to handle greater data volumes and increasing demands for high-speed access from the customer and mobile workforce. "
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    This is a survey from The Motorola Solutions , it reveals how IT investment is gaining pace in hospitality industry. The resuults reveals that 91 percent of hospitality decision makers realize the increasing importance of mobile and wireless technology, while 78 percent recognize the role mobility plays in ensuring a competitive advantage for their business. As a result, hospitality venues are investing in new technology, as well as powerful wireless networks to handle greater data volumes and increasing demands for high-speed access from the customer and mobile workforce.
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    Widely utilization and application of IT technology especially wireless and mobile technology are expected to increase in recent years.More and more hospitality organizations are realize the important role the mobile investment played in improving operational efficiency and enhance the customer experience. With wireless devices, hospitality organizations can save time of doing guest/attendee check-in, table-side order/payment or event ticketing which will improve operation efficiency and customers' satisfaction. According to survey results, tablets and VoIP handsets are the top two mobile devices planned for new deployments. Furthermore, right IT investment will increase revenues and have a good sales.
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    Motorola Solutions, Inc (MS) conducted a study and discovered that IT (information technology) spending is expected to rise in the hospitality filed in the years to come, practically in 2011. The main reason for the increase in spending on IT is because of the guest experience. According to MS, fifty- six percent of hospitality establishments plan to increase mobile investment to better outfit their workforces, advance operational efficiencies and boost the customer experience. The survey main facts included three areas; One, to elevate the guest experience Hospitality decision makers are investing in mobile technologies to support customer-facing applications that improve guest services by handling wireless email, guest/attendee check-in, table-side order/payment or event ticketing, among others. Two, to empower the employees by giving them the correct tools, fifty-nine percent of respondents currently deploying mobile and wireless technology witnessed an increase in employee productivity and efficiency, while 55 percent saw improved sales results. Finally, to enable operational efficiency, improvement, reliability, and extending range of current wireless data networks are the top three drivers behind 802.11n WLAN adoption - all critical network features to meet greater data volumes and increasing demands for access from the customer and mobile workforce. Seventy-five percent of hospitality organizations surveyed already have wireless LAN (WLAN) installed in their facilities. In North America, approximately one third of these venues have 802.11n, while European venues predominately have 802.11b/g.
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    This article is introducing a survey about information technology in the hospitality industry. It shows that there was a speedy increasing in IT investing which is aiming to improve customers' satisfaction and experience. Almost fifty-six percent of hospitality organizations plan to equip IT devices inside their organizations. Also, ninety-one percent of the hospitality decision makers have realized the importance of the mobile and wireless technology. There are three key facts that show the outcome of the survey. The first is to elevate the guest experience. The hotels are investing mobile and wireless technologies, also the video capabilities to improve customer satisfaction. The second one is to empower the mobile worker. The managers, security personnel and customer services all needs some applications to ensure the work efficiency and keep the management productive. The third one is to enable operational efficiency. It shows that the hotel wants to expand the ability of wireless and data transportation.
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    IT investment becomes a big part of the investment in the hospitality industry. A research had been done in 2011 to find what factors drive IT investment in the hospitality industry. There are three main factors, which are elevating the guest experience, empowering the mobile worker, and enabling operational efficiency. Management finds that improved guest experience is the top driver for mobility investment, and over half percentage of the respondents witnessed an increase in employee productivity. IT investment also enables operational efficiency and it is said that 3/4 of the hospitality organization have WLAN installed in their facilities. In my opinion, I believe it is the trend to invest in IT, because people cannot live without modern technology nowadays, and even if you do not want to change, your competitors will do so, which will ultimately makes you out of the market. So IT investment is very important, and businesses in the hospitality industry need to take more concern on IT investment.
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    The Motorola Solutions, Inc. study exposed that information technology spending in the hospitality industry is expected to increase in 2011, with guest experience cited as the top driver for investment. Mobility investments can elevate the guest experience by handling wireless email, guest check-in, tableside order/payment or event ticketing. Managers can empower the mobile worker by using smartphone. Installing the wireless LAN (WLAN) can enhance operational efficiency. Motorola Solutions conducts market research and provides indicators of the opportunities and challenges that mobility poses to hospitality enterprises.
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    This article shared information from a Motorola Solutions, Inc. study predicting that information technology (IT) spending in the hospitality industry would increase in 2011, with guest experience cited as the top driver for investment. The study revealed that 91% of hotel decision makers recognized the importance of mobile and wireless technology and that they would be focused on enhancing guest experience, empowering the mobile worker, and enabling operational efficiency. Motorola Solutions conducts independent market research and collected surveys from 161 qualified participants. I found this article relevant because guests are now expected the hotels they stay at to be able to meet their technological needs. I attended a conference just this week and heard multiple attendees ask if the hotel had wifi and how/where to access it. Nowadays, it's more of a necessity than an option for hoteliers to make the decision to invest in technology. Not only does this investment meet guests' needs and increase satisfaction, but it also benefits employees. According to the article, over half of the survey respondents who use wireless and mobile technology in their workforce saw increases in employee productivity and efficiency. Often times, if employees are able to be more productive and efficient on the job, there is a positive correlation with guest service and satisfaction. Thus, IT investments are crucial for hoteliers to make.
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    This article is talked about the IT trend in hospitality industry. From a recent Motorola Solutions, Inc. study, it showed that information technology(IT) spending in the hospitality industry is expected to increase in 2011. What is more, 91% of hospitality decision makers realize the increasing important of mobile and wireless technology. Then it introduced some key facts from the survey. They are elevating the guest experience, empowering the mobile worker and enabling operational efficiency. Advances in wireless and mobile technologies, products and services are changing the landscape of the hospitality industry and how it operates. Successful hospitality IT organizations recognize the need to upgrade their existing WLANs to improve network reliability, capacity and coverage to support customer-facing applications, as well as internal services that enable their own mobile workforce and improve the guest experience. This is the information technology trend for hospitality industry. And IT will become an indispensable part in hospitality industry.
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    Just like the saying in the article, in 2011, the investment is mostly focus on the mobile investments. As we know that with the development of the internet, more and more people can not live without the internet. So, it is very important for hotel or hospitality industry to put investments on this section. It is become the necessary part of the hospitality industry. So, increase the investments of mobile and internet will bring a strong advantages for your business and make you stand on the market.
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    The hospitality industry is investing in new technology to satisfy guests demands, it is important for hotels to provide wireless connections that are fast and reliable, this now also considered part of the guest experience.
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    A recent study uncovered that information technology (IT) spending in the hospitality industry is expected to increase in 2011, with guest experience cited as the top driver for investment. 56% of hospitality organizations plan to raise mobile investments to better equip their workforces, improve operational efficiencies and enhance the customer experience. 91% of hospitality decision makers realize the increasing importance of mobile and wireless technology, while 78 percent recognize the role mobility plays in ensuring a competitive advantage for their business. Based on elevating the guest experience, empowering the mobile worker and enabling operational efficiency, a survey about this was set up. With a demanding client base equipped with increasing numbers of smartphones, tablet computers, notebook PCs and even rugged devices, successful hospitality IT organizations recognize the need to upgrade their existing WLANs to improve network reliability, capacity and coverage to support customer-facing applications, as well as internal services that enable their own mobile workforce and improve the guest experience.
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    Nowadays more than ever does technology make a difference in how we run our operations, how effective our operations are which results in how satisfied our customers are. The article What's Driving IT investment in 2011 talks about the advances in the hospitality industry providing us with some important statistics in IT investments. According to the article, technology spending is expected to increase with the focus on customer experience. Fortunately, the statistics shows that 91 percent of hospitality decision makers realize the importance of mobile and wireless technology. As stated in the article, hospitality venues invest in new technologies to improve operational efficiencies and to enhance customer experience. As the survey shows, customer experience is the number on priority and driving force for implementing new technology. Hospitality properties also invest in technologies that enhance the check in procedures, wireless e-mail or table side orders and payments. After implementing new technologies, 59% of respondents to the survey taken could see improve employee efficiency and 55% saw improved sales results. According to the survey that was filled out by 161 respondents representing variety of hospitality enterprises, 58% saw improved customer satisfaction. Even though this article does not state which technologies in particular yielded these results, it is still important to see that investing in IT technologies does make a difference in customer satisfaction, employee efficiency and sales improvement. Many properties are afraid to invest new technologies, as they are unsure of the final results of the investment. I am strongly convinced that in order to keep up with the competition and the supply in the market, business had to take the technology route and use it to their fullest advantage.
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    The article analyzed why hotels do investment to It in 2011. It concluded three main reasons, which are elevating the guest experience, empowering the mobile worker, and enabling operational efficiency. It's already 2013 now and things can become different. Hotels should invent carefully according to its specific necessary and customers' necessary.
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    Dear team! I found an article, very old but to me, very actual and interesting about how the Internet Technology is improving and progressing, and the investment bring benefits only. In 2011 , only 4 years ago, we can see that the companies were having a clear plan to improve the communication system. By introducing wireless, tablets, WLANs , to improve network reliability... Today we have it all on hands. We are using all the devices online , wireless and with no problem to access. No cords on the floor, no telegrams ... Internet technologies is a big progress in our century and is developing and growing, by leaving some of us behind. :)
Le Chai

Event Planning - Technology Solutions - 5 Technologies Event Planners Can't Live Without - Successful Meetings - 5 views

  • 5 Technologies Event Planners Can't Live Without
  • our top five technologies for event planners are no surprise
  • 1. Smartphones
  • ...54 more annotations...
  • This is the most obvious technology we can’t live without. Let’s be honest—-most of us are glued to our smartphones and our favorite apps 24 hours a day.
  • Chances are, if you walk around a convention center or hotel lobby, you will see people with their heads down, tapping away furiously on their smartphones
  • How did we ever find time to accomplish everything before smartphones came into existence?
  • your event management system with a customer relationship management (CRM) system such as Salesforce,
  • the benefits of the SaaS (software as a service) delivery model are becoming increasingly apparent.
  • These applications are advantageous to planners because they allow us to access all details and execution aspects of an event from any web-enabled device—be it a computer, smartphone, or iPad
  • With SaaS cloud apps, just provide end-users with reports-only access to what they need and nothing more. 
  • integration options available to planners, you are now blessed with the ability to link up your event management system with a customer relationship management (CRM) system such as Salesforce,
  • 2. SaaS Cloud Apps
  • With all of the information you  could ever need to access right at your fingertips through event management applications, you can ditch the millions of pieces of paper and now access contracts, registrations, room blocks,
  • Live and virtual events are about giving the attendee a choice as to how they spend their time
  • “webinars on steroids.” Live and virtual events are about giving the attendee a choice as to how they spend their time.
  • virtual events save the planner and attendee time, money, and resources.
  • virtual events save the planner and attendee time, money, and resources.
  • Virtual events are a great way for planners to fill seats at a cost that won’t make anyone wince.
  • This is the best tool in the box for improving future events.
  • 4. Social Media and Viral Marketing
  • Did you know that one out of three consumers is online for three or more hours per day? Or that 90 million tweets are sent out daily? What about this one: One of every eight minutes spent online is spent on Facebook
  • Some of the best traction you will get is from people sharing interesting tidbits they may have learned and enticing others to learn more
  • Today is the day of the iPad and the tablet, and a more simplified life.
  • 3. Virtual Events
  • In a world where everyone is always on the run, our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
  • Smartphones
  • Chances are, if you walk around a convention center or hotel lobby, you will see people with their heads down, tapping away furiously on their smartphones. 
  • Whether the ubiquity of these devices is a blessing or a curse, the fact is, event professionals and participants alike would be lost without them.
  • SaaS Cloud Apps
  • SaaS (software as a service) delivery model
  • These applications are advantageous to planners because they allow us to access all details and execution aspects of an event from any web-enabled device
  • Additionally, with all of the integration options available to planners, you are now blessed with the ability to link up your event management system with a customer relationship management (CRM) system
  • Virtual Events
  • Virtual events are a great way for planners to fill seats at a cost that won’t make anyone wince.
  • Often complementing physical events, virtual events save the planner and attendee time, money, and resources.
  • There is word that the economy is making a recovery, but many of us have yet to see it.
  • Social Media and Viral Marketing
  • Did you know that one out of three consumers is online for three or more hours per day? Or that 90 million tweets are sent out daily? What about this one: One of every eight minutes spent online is spent on Facebook. 
  • So this should be a no-brainer
  • This marketing can come from either you or your attendees. Allowing attendees to share things that they like and getting them involved in hyping your event is a great way to spread the word. 
  • iPads and Tablets
  • Today is the day of the iPad and the tablet, and a more simplified life. 
  • When combining tablets with mobile event applications, planners can also communicate in real-time with participants and share or update information in seconds. Never leave home without one! 
  • 1. Smartphones
  • This is the most obvious technology we can’t live without. Let’s be honest—-most of us are glued to our smartphones and our favorite apps 24 hours a day. We get nervous when we can’t find the phone, and we feel phantom vibration rings. Chances are, if you walk around a convention center or   hotel lobby, you will see people with their heads down, tapping away furiously on their smartphones
  • Virtual Events
  • SaaS Cloud Apps
  • Social Media and Viral Marketing
  • iPads and Tablets
  • . Smartphones
  •  
    The author of this article, Tara Thomas, summarizes the top five technologies for event planners. The first technology that she mentions is smart phones. She writes that this is the most obvious technology that event planners can't live without. Planners can do things like set alarms, look up information, communicate instantly, and use social media to promote the event. The second technology that Thomas mentions is SaaS cloud applications. Software as a service allows planners to access all details and execution aspects of an event from any web enabled device, eliminating printed or emailed reports. Thirdly, Thomas talks about virtual events. Virtual events save the planner and the attendee valuable time, money, and resources. Thomas next talks about social media and viral marketing. Using sites like Facebook, Twitter, and LinkedIn to share event details is a great way to communicate to a very large group of people. The fifth and last technology that Thomas speaks of is Ipads and tablets. Through event management applications, planners have all of the information they could possibly need right at their fingertips. Ipads and tablets also make it possible to communicate in real time if needed.
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    I think this is a great article. I am a Marketing Manager but do events at my restaurant as well and even for me I need my smart phone at all times to look up stuff in emails or even have a remote log-in to my computer to check a contract if needed. Event planners really do need all of these technologies at all times and people may view it as rude to be on your phone at all times but in reality they are just doing their jobs to make your life easier and less complex.
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    "5 technologies event planners can't live without" was a unique read. The article begins with the number one technology the author designates as not being able to live without which are smartphones. Event planners are constantly in need to update their events, use the latest applications, set alarms for all events , look up phones number instantly by vendor and so on. What is then questioned is the systems in place before smartphones were introduced. Number two on the list is SaaS cloudapps better known as software as a service applications that are vastly on the rise. SaaS cloudapps enable meeting planners to access details and other aspects of events from any web device such as a smart phone or ipad. This is also valid with the ability to link event management systems to customer relationship management systems (CRM).Number three is Virtual events. The article presents many positives in hosting "webinars or live events" that include saving time, money and available resources. The meeting planner can fill "seats" easier and measure improvement for future events. Number four is social media and viral marketing. This is a major deal for event planners because not only they have the ability to market their events but attendees market for them: before, during and after. The article presents statistics about twitter, facebook and linkedin which support why social media and viral marketing are keys to success for event planners. Last but not least, listed as number five are Ipads and tablets. These devices simply allow event planners to have a bundle of information at their fingertips. In summary, event planners are constantly on the go and will always strive for perfection even during crunch time. technology enhancements have allowed event planners to become more efficient and better resources for their clients.
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    This article list five technologies event planners cannot live without, including the smartphones, SaaS Cloud Apps, virtual events, social media and viral marketing, and iPads and tablets. With more and more people adopting smartphones, ipads and tablets, event planners should look into purchasing a mobile event app for their attendees to use at their event. This not only reduces paper waste, it also reduces the high costs involved in printing event guides and brochures for the event. It is essentially a virtual event guide that's available in the palm of the attendee's hands.
  •  
    In a world where everyone is always on the run, our top five technologies for event planners are no surprise-but what these tools can accomplish might impress you. 1. Smartphones This is the most obvious technology we can't live without. Let's be honest--most of us are glued to our smartphones and our favorite apps 24 hours a day. 2. SaaS Cloud Apps In today's quick and chaotic world, the benefits of the SaaS (software as a service) delivery model are becoming increasingly apparent.With SaaS cloud apps, just provide end-users with reports-only access to what they need and nothing more. 3. Virtual Events There is word that the economy is making a recovery, but many of us have yet to see it. People are quickly catching on to the benefits of virtual events, or as we like to call them, "webinars on steroids." Live and virtual events are about giving the attendee a choice as to how they spend their time. 4. Social Media and Viral Marketing Sharing event details on Twitter, LinkedIn, and Facebook is hugely beneficial because of the range of attention you can garner. People show up at events they've heard about, think good things about, and understand the value of. 5. 5.iPads and Tablets Tablet computers are revolutionizing the event-planning industry. The day of the binder stuffed with event details and spreadsheets is coming to an end. Today is the day of the iPad and the tablet, and a more simplified life.
  •  
    This article provides readers with basic information about the advanced five technologies event planners can not live without.Including smartphones,Cloud apples,Virtual Events, Social media and ipads.
  •  
    Here are the 5 espects for event planers development. In my opinion, the most important one in next several years is the smartphones. This is the smartphoe time. It make our life easy and convenient. If we do have an apps for event planning for smartphones, and make a good market planning, it will help the company find lots of potential customers and expanding the business not only on the computer internet.
  •  
    This article discusses how technology can assist in event planning. It lists the five technologies that can sincerely facilitate event planners with their day to day tasks and responsibilities. The five technologies include smart phones which are life savers when it comes to trying to find phone numbers, respond to email inquiries, and keeping a clear and adequate schedule. The Saa S Clould App lends a hand to event planners so they can link up their systems for customers using software as a service tool. Third, they discuss virtual events, which give key data and facts about events and help the planner and client save time, money, and resources. The forth technology is social media and viral marketing which is enormously helpful and saves money. As a final point, ipads and tablets save paper and are of assistance to event planners to be more structured.
  •  
    This article highlights the 5 technologies that are vital to the success of event planners. The first piece of technology that event planners cannot live without are smartphones. With the introduction of the smartphone, event planners can now do mutliple things at once while on-the-go. While moving from event to event, event planners can check their emails so they are not overwhelmed, review and add postings to social media pages, and check their to-do lists for the day. The second piece of technology that are key for all event planners are SaaS Cloud Apps. With these new cloud systems, event planners can now access any information and details about an event from any web-based product making life a whole lot easier. The third piece of technology are virtual meetings. With the cost of travel increasing everyday virtual meetings gives event planners the opportunity to hold events online saving them time, money, and resources, as well as getting immediate feedback from attendees. The fourth piece of technology is social media marketing. With the popularity of Facebook, Twiiter, Instagram, etc going through the roof, event planners are taking advantage of this by being able to have access to a wide variety of potential clients. The last piece of technology that is vital to the success of events planners is IPads and Tablets. No longer will event planners have to deal with file cabinets and binders filled with contracts and invoices. Now, event planners can do everything through a tablet and keep their business more organized. http://www.successfulmeetings.com/Event-Planning/technology-Solutions/Articles/5-Technologies-Event-Planners-Can-t-Live-Without/
  •  
    Nowadays, there are 5 technologies that event planners cannot live without. They are smartphones, saas cloud apps, virtual events, social media and viral marketing, as well as ipads. With a smartphone, the event planner can respond to emails in time, add new postings on the event page, etc. Saas cloud apps allow the event planners or guests get the event details from any web-enabled device. Virtual events is an effective way for organizers to get the data for future events. With social media, event planners can share their experience through twitter or facebook, which is a great way to spread the market. With ipads and tablets, one can make contracts, register or other things online.
  •  
    This article discuses how these 5 technologies help to make planning events easier. 
  •  
    This article picked five technologies that event planners must have, and they are smartphones, SaaS Cloud Apps, virtual events, social media and viral marketing, and iPads and tablets. In detail, the arthor mentioned event planners should link up the event management system with a customer relationship management system such as Salesforce. Also, when talked about the virtual event, the author mentioned it can help to save time, money and resources, and it is a high recommonded tool for improving future events.
  •  
    This article was about the 5 technologies event planners can't live without. These technologies are: smart phones, SaaS cloud apps, virtual events, social media and viral marketing, and finally iPads and tablets. Smart phones are important to the daily activities of an event planner because they are able to look up phone numbers, response to emails, update a status on a social media site, review or add to lists for events, and so much more all on the go. SaaS cloud apps let planner take advantage of accessing all devices and execute aspects of an event for any web enabled device. With SaaS cloud apps you are also able to link up your event management system with a customer relationship management system. Virtual events allow planners to fill seats at a cost that won't cost a burden. Social media and viral marketing allows event planners to market themselves and get event details to different consumers. iPads and tablets get rid of the need for a large heavy binder stuffed with event details. Now event planner can carry a tablet that allows you to access anything you need. In conjunction with the SaaS cloud apps you can also access contracts, registrations, and room blocks and also link up a CRM system as mentioned before. The technology advances we have now let event planners do even more on the day to day, but also make it easier for them to do so.
  •  
    The article lists five technological necessities that used by the event planners. They are smartphones, SaaS cloud apps, virtual events, social medial and viral marketing, ipads and tablets. All of these technologies can save time and costs for the event planners. What`s more, they provide a more simplified life for the human beings. 
Jia Zhu

Evolving Technologies To Drive Competitive Advantages / Arthur Andersen - 0 views

  • The technology life cycle provides a model to assess how and when companies and individuals adopt new technologies. Pioneers are generally the first to acquire new technologies and take the greatest risk. A second category of technology users -- leaders -- adopt relatively unproven technologies, but the risks are known and accepted.
  • In terms of costs and benefits, the best balance appears to be with the leaders who invest significantly less than pioneers and incur reduced risks, yet their technology investments can yield similar benefits.
  • The desire of operators to improve the guest experience.
  • ...10 more annotations...
  • Optimally, hotel organizations should be able to reduce IT costs, leverage investments in PCs and improve staff productivity. In addition, client server technology sets the stage for the still more sophisticated technologies of the next decade in which guests will have greater access to in-room technologies, and fully integrated systems using a common database will be the norm.
  • client server technology. This technology will bring no less than the dismantling of the management information system (MIS) paradigm as we have known it, more completely democratizing access to information than at any time in the past.
  • Client server technology is probably the most viable strategic option for medium to large multi-property owners and operators as technology upgrades are made.
  • The potential to improve operating efficiencies.
  • Guest services accessed by the guest typically involve the use of the in-room television remote control to select from a suite of interactive programs and services. Guests can navigate easily through multi-media video and audio, and be automatically connected by phone to outside services.
  • involve a PC running a front-end application that allows access to outside services, as well as access to guest-specific information maintained in a central repository or database. In either case, the method employed is driven by the guest familiarity and comfort in using technology.
  • better target a hotel's customer base.
  • Client server technology now permits a hotel chain to maintain one single customer database which can be accessed by all of the properties connected to the server over the network. In addition, far more data can be collected about the customer and his spending, making the database much more powerful as a focused marketing tool.
  • Technological advances thus have the potential to generate a range of benefits critical to remaining competitive, and ultimately driving expanded market share and profitability. Nevertheless, the barriers to increased investments in technology by hotel owners and operators can be daunting. These include general resistance to change, lack of available funds or manpower to invest in technology, and a perceived inability to quantify benefits.
  • investments in technologies and effective application of these technologies in hotel operations and services will become one of the most decisive factors differentiating successful hotel organizations globally in the years ahead.
  •  
    This article discussed about the advantages the technology bring to hospitality industry and why it is important for hotelier to make investment in IT. technology life cycle provides a model for companies to assess when to adopt new technology. The best balance between the investment costs and benefits are the leaders who invest less then pioneers and incur reduced risks. Hotel technology investment is critical today for the following areas, improve guest experience and improve operating efficiencies. Then the article continue to discuss the development of technology in the last and what the new technology investment brought to the hospitality industry. For example the client server technology brought the integration in the 1990s, more advanced and well-integrated system for on-stop guest services and database marketing. technology advances have the potential to generate benefits critical to remaining competitive and ultimately driving expanded market share and profitability. The barriers to increase investment in technology by hotel owners and operators include general resistance to change, lack of available funds or manpower to invest in technology and perceived inability to quantify benefits. As a result, investments in technologies and effective application of these technologies in hotel operation and services will become one of the most decisive factors differentiating successful hotel organizations globally in the years ahead.
marble_bird

Recognizing-events_4.0.pdf - 1 views

shared by marble_bird on 22 Jul 20 - No Cached
  • The purpose of this research is to explore and define the digital maturity of events using the Industry 4.0 model (I4.0) to create a definition for Events 4.0 (E4.0) and to place various relevant technologies on a scale of digital maturity.
  • These surveys and the thorough literature review that preceded them allowed us to map the digital technologies used in events to levels of a digital maturity model.
  • This study has responded to calls from the academic literature to provide a greater understanding of the digital maturity of events and how events engage with digital technology.
  • ...54 more annotations...
  • We found that engagement with technology at events and delegate knowledge satisfactorily coexists for and across a number of different experiential levels. However, relative to I4.0, event research and the events industry appear to be digitally immature.
  • Events are in the midst of rapid social and technological change. With a growing variety of technological means, the industry is fast-paced and increasingly delivered to a discerning consumer market while finding ways to connect with consumers through technology
  • Digital technology is the thread of the fabric of organisations (Li et al., 2018). It is an increasingly important part of how they engage with their customers.
  • Moreover, engagement with events as fans, spectators, delegates or organisers can be augmented with digital technology by improving access and sociability capabilities, refining the personalisation of events, and thereby creating enhanced experiences.
  • As we advance into what many in business and academia consider to be a fourth industrial revolution, the capacity to control and exchange data electronically has extended our ability to create, edit, maintain, transmit and retrieve information.
  • I4.0 can be described as the digitisation and automation of the manufacturing environment. It also creates digital value chains to enable the communication between products, their environment and business partners. Digital applications have impacted the tourism sector too giving rise to ‘Tourism 4.0’
  • The events industry is an ideal environment to benefit from the implementation of a widespread digitised approach with numerous organisations empowering managers and improving the overall event experience with the integration of extensive ICT practices and systems.
  • With the more widespread adoption of digitalization in event delivery and as the supply chains of all events become intertwined with technology, we can learn how the digital maturity of events in the 21st century is shaping event management and event control.
  • The team set out to answer the following research questions: RQ1. Can digital maturity in events be defined? If so, RQ2. How should the levels of digital maturity of events be classified with regard to the digital maturity of the events industry and the development of event management theory?
  • Successful events are no longer measured by simply achieving a respectable attendance, a great deal more engagement is manifest through digital technologies
  • Successful events require organisers to create something that is considered by those who attend as a valuable and memorable experience (Pizam, 2010; Tung, 2011). Creating memorable event experiences can be described as being dependent on a number of factors including creating regular attendee engagement, providing appropriate activities, relevant subject matter, topical and contemporary focus and targeted to a sizable receptive audience.
  • technological factors being one of the most important areas of demand for companies along with the implementation of I4.0. SMEs (Small to medium enterprises) are [lagging] behind in developing strategies to implement new solutions.
  • The development of digital maturity in events can be compared to smart tourism, which Gretzel et al. (2015) expressed as a logical progression from traditional activities. Smart tourism is characterised by an ability to transform large amounts of data into enhanced tourist experiences and increased destination competitiveness thanks to the interconnection of the different stakeholders through latest ICT advancements
  • As the components of I4.0 become more prevalent in the events industry, much value can be obtained from understanding how businesses are adopting new levels of digital engagement in order to engage their audiences
  • it is prudent to suggest that the survival, and future success of events can depend upon digital maturity and transformation
  • owever, dealing with digital maturity requires careful attention as Neuhofer (2016) urges caution advising that applied technology solutions have proven to have the ability to create or destruct the value of the experience.
  • I4.0 therefore acknowledges the impact of connected computers with the key constituents being cyber-physical systems, the Internet of Things, cloud computing and cognitive computing
  • highlighted that the use of communication networks globally has risen dramatically and become ubiquitous due to the rise of smartphone ownership. This has been fuelled by social media, apps and faster broadband speeds to create a networked society
  • By combining the Internet of Things data and big data (extremely large data sets that may be analysed computationally to reveal patterns, trends and associations, especially relating to human behaviour and interactions), event managers are able to create a competitive advantage.
  • As event companies develop new and innovative ways to connect, the events themselves are absorbing aspects of I4.0 at every stage of the process; pushing the boundaries of event experiences far beyond the physical world
  • They are used to promote events before, during and after delivery and are used to gather data and inform decision-making. Generating responses from an event can be achieved using a number of methods and through both qualitative and quantitative data.
  • With the advent of big data and analytics, new sources of valuable data are available to guide decision-making processes in a more informed manner. Businesses were once looking at historical data, but advances in database technology and system processes have led to near real-time data collection and analytics
  • Failure to adopt aspects of digital technology does not necessarily suggest a poor experience or the end for those businesses less digitally mature; not every event business relies on this kind of data support to survive. Instead, this research provides an opportunity to better understand where event businesses do engage and more importantly, how communication between non-digital and fully integrated individuals/businesses can be improved.
  • Digital maturity and transformation today differs from previous periods as it not only provides the change in the main business processes but also reveals the concepts of smart and connected products through service-driven business models
  • Our analysis begins with an attempt to uncover the potential challenges, on-going developments and various strategies that will provide the events industry and academics with a forward-facing approach to the growth of technology within events. By including industry professionals and academics, the research contributes to bridging the gap between practise and academia.
  • Because the research and empirical data collection includes industry perspectives, we believe this research will provide value to event managers, marketers and practitioners around the world who wish to understand more about the digital maturity of events.
  • After conducting the social media analysis (1), it became evident that the discussions appeared to be around topics that utilise digital technology rather than the technology itself. Furthermore, and probably a reflection on the value of the group, a lot of the data included questions about understanding the topics rather than providing usable information to our research.
  • We did not have detailed information about the precise characteristics of the individuals who contributed to the dataset of posts. However, to an extent, their roles listed in LinkedIn were informative. These included events consultants, social media managers, marketing professionals, EventTech managers, CEOs at tech companies and events students.
  • Although this response rate of 52 academics may be considered low, this did allow for the creation of the initial insights into the E4.0 concept and crucially it provides a starting point to better understand the levels of the developing digital maturity model.
  • The most referenced themes were social media, marketing, apps, GDPR and mobile. The top 14 themes are shown in Figure 1 below.
  • The results of the thematic analysis reveal the most pertinent events and technology topics in this group in the time period specified. The most common topics were social media and marketing. Marketing appeared alongside other topics as a verb, a noun and an adjective. This certainly influenced its prominence.
  • This statement reinforces the knowledge and general use of social media during events. Mobile and event apps were recognised as presenting opportunities to enhance events and were considered to be a permanent part of events.
  • Carefully managed and fully integrated data and digital systems including social media, apps and CRM create digital value chains to enable the communication between events, their environment, and business partners.
  • Event organisers invest heavily on social media engagement and expect a great deal in return through social media retweets, tagging and sharing of images. However, it is just as important to understand if delegates consider technology at events that important.
  • Our expert respondents were asked if they considered the events industry to be at the cutting edge of technology. Responses were largely supportive of the suggestion that it is. 64% agree, 22% neither agree nor disagree and 14% disagree.
  • Online registration/digital booking was very familiar with 65% ‘extremely familiar’ with the technology.
  • The survey also collected a selection of qualitative data as respondents were asked to if there were any specific examples of connected/digital technology considered to be essential to the delivery of an event that had not been discussed in the survey. Significantly, 23% answered no to this question.
  • With regard to the digital maturity of the events industry affecting the development of event management theory, the literature review indicates that academics are making contributions to theory and a broad understanding of digital technology exists.
  • industry appears not to be digitally mature. Also, our findings suggest that relative to I4.0 not all events are digitally mature. Therefore, the ‘digital immaturity’ of the events industry may be having some effect on event management theory
  • It became evident from the survey that many respondents suggested they were not familiar with technology that they would all have experienced.
  • The results from the survey suggest that widespread academic understanding of technology at events is extensive. Some digital technology is considered routine, while other comprehensively used technology appears to be unfamiliar to the end user.
  • The growing digital maturity levels form the foundation for E4.0 and will contribute to what Gerbert (2015) described as greater efficiencies and changing traditional relationships among suppliers, producers, and customers.
  • Therefore, satisfaction from the event comes down to providing delegates with the right communication levels they need to complete their individual objectives. This can range from the most basic social engagement to the gathering or observation of big data. Events are evidently a melting pot of experiences and goals and not all of them demand the highest levels of technology to complete.
  • Artificial intelligence has the ability to provide events with endless systems that sense, learn and decide throughout the delivery process though many gaps exist.
  • The data also indicates that there is good knowledge across all types of digital technology. This is reassuring for the development of education as the events industry embraces digitalisation
  • However, as more value is placed on the use of digital technology and events mature through greater access to technology, we see the emergence of an E4.0 era.
  • Thus, this model anticipates that events will grow in their digital maturity to level E3 and E4. Thus, digital technologies may become sufficiently embedded so that data related to one element of an event will be used to inform other elements of an event in real time
  • Online registration and wearable technologies such as delegate smart badges are superficial digital experiences and only considered as a process rather than as a fully perceived digital experience.
  • Our findings indicate that digital communications have enabled a shift in the content of events, marketing and the use of social media as a communication tool before, during and after the event.
  • On the limitations of our research, one might argue that engagement with technology, or indeed lack of it, does not provide evidence of the immaturity of digital technology in events. However, the digital maturity model that we propose is principally informed by the literature on digital technology and events.
  • This research has provided a revealing perspective on the use of digital technology in events. It has built on theory that has been previously developed in this and similar subjects of research, such as business and tourism. From this, the research can claim a number of contributions. It (i) provides an empirical investigation into how event businesses and individuals engage with digitally technology at events, and (ii) it provides a definition of E4.0 and other preceding levels that contribute to digital maturity.
  • Our research has shown that event delegates are aware of the ability to communicate in a reciprocal process with technology rather than through a linear/top down process. This in itself is evidence of E4.0. Furthermore, this research highlights how industry is continually striving to optimise the delegate/event relationship through apps and other technology. The industry’s on-going mission to create deeply flexible communication opportunities is eliminating the possibility of gaps in the communication process in order to optimise delegate engagement at events.
  • A broader discussion on potential issues such as IT & data security, skill-sets, expensive production costs and outages; these are significant problems within internet and cloud-based technology. Furthermore, the emerging topic of E4.0 itself requires both conceptual and empirical development.
  • This research has shown that there remains a great deal to discover about the use of technology at events and many opportunities exist for further research from academics and practitioners working together to provide mutual benefits for both industry and education.
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    This article covers a study performed to determine the digital maturity of events. The research conducted reveals that the majority of industry professionals are aware of technology in events. The study ultimately finds that events have a low digital maturity, but high potential for advancement. The article also addresses the limitations of the study performs and agrees that additional research should be performed to determine the relevance of technology in the events industry while acknowledging that digital engagement is not necessary or conducive to every type of event.
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    This article has discovered the fact that the event industry was digitally immature. It also introduced a new concept which is called E4.0 into the academic literature. The article is meaningful since it has filled a gap in the literature relating to events and digital maturity and responded to some of the calls for research. The authors were also planning to make further research on E4.0, events, and digital maturity. They have mentioned that the studies on E4.0 itself were also requiring deeper research.
nbakir

New Study Reveals Technology Investment Priorities for Hotels - 0 views

  • Chain hotels 77% more likely to increase technology investments, while independent counterparts prioritize room renovation
  • Reliance on technology is becoming increasingly important in the lodging industry as hotels begin to recognize how they can gain key competitive advantage with strategic technology investments.
  • cost continues to be the key barrier with technology adoption for many hoteliers
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  • technology investment decisions are based on affordability and value.
  • more than half of the chain hotels prioritize technology that seamlessly integrates with their existing systems.
  • small independent hotels surveyed, 1 in 4 cited complexity as their biggest challenge when adopting technology, with 1 in 3 saying ease of use is a priority when evaluating solutions.
    • Angelica Saez
       
      Technology in the hospitality industry is very important. Technology is always used in the hospitality industry and it is evolving more everyday.
  • The study polled 1,215 global hotelier participants in July 2019 for a choice based study to determine how hotel properties are prioritizing their technology investment spend.
  • Partner Central Mobile App improvements
  • New "Rooms and Rates" overview page
  • New "Marketing" overview page
  • New adaptive home page
  • Multi property portfolio dashboard
  • According to a new survey of more than 1,200 hoteliers by Expedia Group, the world's travel platform, chain hotels1 are nearly twice as likely as small independent properties2 to prioritize technology investment. Alternatively, small independent properties are 1.5 times as likely as chain hotels to prioritize room renovations - indicating a gap in technology investment strategies among different hotelier segments.
  • 54% of hotels plan to increase their technology budgets for 2019, while only 8% plan to decrease.
  • Expedia Group is making enhancements to its platform so partners not only have the right resources whenever and wherever they need it, these solutions are delivered through intuitive and easy to use tools.
  • Chain hotels are classified as properties self-selected as part of a chain affiliation or group of properties with more than 100 rooms, while small independent properties are classified as properties with no chain affiliation and 100 rooms or less.
  • with nearly half of the small independent hotels surveyed i
  • chain hotels place significant investments in technology
  • nvest in how best to serve all our partners
  • prioritize with easy to use filters.
  • the simplified view streamlines information
  • new page reduces the number of links
  • managing rooms and rates easier with modified calendar navigation
  • view inventory and availability and make real time updates to reduce errors
  • he page brings the top five countries with the greatest booking opportunity
  • This personalised experience that enable suppliers to identify certain time-sensitive tasks they should take to accelerate booking potential on Expedia Group's marketplace.
  •  
    This article summarizes the findings taken from research done within the Expedia Group's global hotelier panel consisting of 1,215 hotelier participants that used a choice-based study to compare technology investments between defined hotel chains and small independent hotels. In summary, chain hotels were likely to invest twice as much in technology when compared to small independent hotels. Conversely, small independent hotels were likely to invest more in rooms reservations than chain hotels. The I.T investment strategy varied among the two hotel segments. Small independent hotels choose technology based on affordability, value, and complexity of technology, whereas chain hotels bought technology based on its ability to integrate into their existing systems, the price was not mentioned.
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    I think the biggest reason for the percentage of small hotels to not be thinking (as much as big hotel chains) for technological improvement is ROI. The small hotel chains mindset is to improve their rooms because they are going to give them faster results on the ROI than being edgy on technological advancements. While on the long run, big chains know that they are competing against other big brands to stay ahead on their technological improvements for their guests Even though the difference from big chains to small chains percentage in regards to "planning on increasing budgets on technological improvements for the hotels" is twice as much as small chains plans to increase budgets on "room improvement" which is 1.5. Hector Pachon
  •  
    This article is about chain hotels 77% more likely to increase technology investments, while independent counterparts prioritize room renovation.
  •  
    Technology investment is likely to increase at about 77% in large chains properties. Many properties are investing based on affordability and pertaining to their budgets. Some of them are relying more on their existing systems to integrate with the newer to remain cost efficient. Large hotel groups such as Expedia is taking large risks and movement into investing with properties of small and large chains to help grow the industry along with the development of I.T investments.
  •  
    Reliance on technology is becoming increasingly important in the lodging industry as hotels begin to recognize how they can gain key competitive advantage with strategic technology investments. The study polled 1,215 global hotelier participants in July 2019 for a choice based study to determine how hotel properties are prioritizing their technology investment spend.
  •  
    My opinion on this article surrounds my personal experience in the way I have been able to experience third party extranet portals and because of these enhancements that Expedia has developed for hotel partners, I have seen a tremendous amount of return on investment that goes into technology development. Many consumers have been influenced by these third party sites because they offer a type of experience that is different from traditional booking methods and often times consumers are able to snag cheaper rates than they would with booking hotel direct. I would like to see how this trend goes on in future years because I have seen more third party bookings in recent months and it should follow that trend for years to come.
  •  
    The article focuses on applying technology in the hospitality industry, based on the study conducted by Expedia Group (Big Think). The article summarized the research study conducted on 1215 hoteliers worldwide, assessing the focus and prioritization of technology investments by these businesses. The study provides that Chain of hotels are twice as likely to invest in technology than SME in the hospitality industries, with these SMEs being 1.5 times more likely to invest in renovations. In the year 2019, approximately 54% of hotels focused on increasing their technology investments, with only 8% focusing on reducing the same. This provided that more hoteliers were willing to "stay ahead of the curve" than those that focused on adopting the "wait and see" approach. In this respect, hoteliers identified that their main technology investments were influenced by the value and affordability of the same and the capacity to integrate them with existing technologies. On the other hand, the main challenges associated with the technologies were complexity, affecting 25% of the respondents, and ease of use, affecting 33.33% of the respondents (Big Think). In focusing on technological advancement, the Expedia Group focused on technological elements such as Partner Central Mobile Application improvements, new "rooms and rate," page improvements, new "marketing" improved pages, new homepages adaptive, as well as multiple-property portfolio dashboards. With regard to the market perspective, digital marketing/website optimization, smart room, reputation management, revenue management, guest check-ins, and payment solutions were the main technological focuses for the hoteliers. Focusing on the reasons hoteliers were motivated to invest in technology, the study established that improving productivity, improving loyalty and repeat visits, improving guest experiences and reviews, reducing costs, and improving revenue generation topped the list.  
amichellemagluta

Why Investing in Hospitality Technology is Investing in Good Business, by Paul van Meerendonk - 3 views

  • In consideration of how investment in hospitality technology can support business growth, rather than being an added cost, or unnecessary financial burden, to a hotel – it is important to look at what operational efficiencies the technology can bring, including any improvements in staff activities and morale that can be delivered and how the technology will ultimately benefit the hotels revenue performance.
  • There are many technologies that tick all of the above boxes, including: Energy Management Systems Revenue Management Systems Property Management Systems In-Room Technology Sophisticated Telco System
  • Equally as important, when considering whether to invest in new technology within the hospitality sector, is the need to recognize that technology is constantly changing and improving. Decision time frames are shortening. International hoteliers that have a good view on the future, realize that the technology decision they make today will only be relevant for the next 3-5 years at the most and are already planning next generation migrations. There is an onus on the vendors to also re-invent themselves and re-invent their technologies. The concept in 2009 – 2010 of having something ‘future proof’ is both outdated and naïve.
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  • Hotels that haven’t properly invested in updated technologies can find themselves under-prepared for the increased workload that comes with having to manually update rates according to information being received from multiple channels. In light of an increasingly technologically dependant operating environment, hotels that still manually alter room rates and various revenue strategies rather than having the right technology in place to do this for the, can find themselves lagging behind the competition - both in terms of meeting their revenue potential but also in their ability to deal with different periods of patronage.
  • Importantly, hoteliers also need to realize that the hospitality industry is constantly changing and a lack of up-to-date technology and older strategies will not always be applicable to new, unique situations.
  • As the hotel industry continues to move towards a more dynamic and inter-connected environment it is vital that the correct technology infrastructure is in place to meet this challenge. technology must enable a seamless flow of process and procedure and decisions through all aspects of the business, thereby enabling a philosophy of managing by exception rather than on a day to day tactical basis.
    • xsun015
       
      Technology is the future of hospitality industry. China as a developing country. There are many aspects needed to improve in hotel like Technology. In this article, I know that a truth. While there's merit to applying sophisticated Technology to rate-setting, hotels should not neglect the value of human judgment and insight. Hotels make better rate- setting decisions when they effectively combine Technology and human inputs. For a hotel to effectively operate and ensure it is maximizing its incoming revenue, the right technologies needs to be in place. Through investing in the right Technology at the right time, savvy hoteliers will be ensuring that their facilities are able to effectively maximize their ongoing revenue capability now and into the future.
  • Equally as important, when considering whether to invest in new technology within the hospitality sector, is the need to recognize that technology is constantly changing and improving. Decision time frames are shortening. International hoteliers that have a good view on the future, realize that the technology decision they make today will only be relevant for the next 3-5 years at the most and are already planning next generation migrations. There is an onus on the vendors to also re-invent themselves and re-invent their technologies. The concept in 2009 - 2010 of having something 'future proof' is both outdated and naïve.
  • Hotels that haven't properly invested in updated technologies can find themselves under-prepared for the increased workload that comes with having to manually update rates according to information being received from multiple channels.
  •  
    The article described the importance of investing in technology for hotels in details. It can help improve the operational efficiency and support business growth from many aspects. And there is no technology that suitable forever because the circumstance of the industry and the technology is always changing. So if a hotel want to survive in the fierce competition, it needs to do the right technology investment and adjustment according to the specific necessary timely.
  •  
    This article speaks about the importance of investing in technology in the Hospitality industry. There are so many different types of technology that can be implemented in the industry that will help us be prepared for the load of guests. The article also explains that investing in technology while costly, is very important to the success of the hotel.
Jessica Schwec

7 technologies that are transforming the hospitality industry | Hospitality Magazine - 4 views

  • Despite the many changes that are being brought on by these technologies, the truth is that they are there to enhance, not to replace, the core offerings of a hospitality business.
  •  
    The hospitality industry is experiencing a technological transformation. Current technology is improving and being put to better or new uses. According to this article in Hospitality Magazine, there are seven technologies that are taking the industry by storm. 1. Online Booking Systems I agree with the many industry insiders that now consider an online booking system essential. Penetrating the online marketplace is an absolutely mandatory part of the formula for success. However, opinions differ when it comes to how to accomplish this aspiration. As expressed in the article "Taking back control of the direct channel for hotels" posted on the class ScoopIt!, using online travel agents as a properties online booking system has easy setup and maintenance but lacks true customization and can put a sizable dent in profit margins, but building and utilizing a 100 percent customized system does not necessarily grant instant access to hundreds of travels sites on the web. Over all, I am of the opinion that online travel agents are still the best option-for now-because the pros out way the cons. 2. Electronic Point of Sale (EPOS) Primarily used for mobile or self-ordering, EPOS systems can replace waitresses' use of paper orders and remote/hidden POS systems. In my opinion, this streamlines the look of the restaurant floor and provides better and more instantaneous service. Panera Bread uses self-order tablets as some of their locations that allow customers who know what they want to order traditional menu items quickly and independently. Having used this system, I find it more of a novelty than a convenience because the system isn't exactly self-explanatory. Currently, the technology is much more enjoyable as an aid to waitresses where the restaurant can experience increased efficiency and a higher standard of service while guests can experience the "that's cool" factor without the frustration of having to navigate the service themselves.
  •  
    3. Customer Relationship Management (CRM) CRM technology provides efficient electronic storage and management of contracts and customer information and many versions also feature cloud-based applications that provide easy access to frontline employees. Electronic storage and online back-up are not totally new ideas (i.e. the floppy disc) and despite the long way these technologies have come is, in my opinion, not enough to do away completely with paper back ups. Even with electronic files, my previous property kept basic papers for 1 year and more sensitive files for much longer. Basically, CRM technology is something we should utilize more, but I doubt many will do away with a paperback up system anytime soon. 4. Marketing Automation Automatic email and text communications have been made possible by the development and improvement of marketing automation technology. Having worked with this type of technology, there is not an overabundance of companies/technologies from which to chose; however, the technology available various greatly in effectiveness and quality. In my opinion, Constant Contact is the best marriage of quality and ease of use for marketing automation technology available. This type of marketing can really step us a properties game, but beware of poor performing products. 5. Social Media According to the article, photos are the most popular posts by social media users, but the arena has become a bonafide space for reviews. While sites such as TripAdvisor and Expedia provide a niche arena for travel/tourism/hospitality related communication, general social media sites also invite open, unfiltered discussion. Whole social media is BIG, it is important for companies to assess and utilize only the social media outlets that their demographic are actively using.
  •  
    6. Smartphones Smartphones are already super convenient. They are constantly being integrated and synced with our daily lives. Applications such as Apple Pay, in combination with CapitalOne, have provided another level of integration. Currently, there is talk and work on guests being able to use their cell phones as hotel room keys but I wouldn't be surprised if in the future we will have QR Code or RFID storage for our driver licenses, insurance policies and other important information. 7. Smart Appliances A part of American households for sometime, smart appliances are beginning to make their way into the hospitality industry. Luxuries such as electronically controlled blinds, thermostats, lights and more are something we can expect to see in hotels sometime in the future. My biggest concern is the time between now and implementation because while these products are available for purchase by consumers directly, they have not taken off nor seemed to gain any ground in the typical household. Could the hospitality industry be just as slow to adopt these technologies? I believe that it is likely so-mainly due to the high cost of implementation. In conclusion, technology is still advancing and most industries are feeling the pressure to update existing technology and adopt new technology. In the hospitality industry this is especially true.
abroo041

Must-Know Event Technology Trends for 2020 | Social Tables - 3 views

  • In addition to speeding up registration time, incorporating RFID technology into events will help with both qualitative and quantitative data analysis, thereby making it easier for planners to target what worked during their event and what didn’t.
  • Though event apps are admittedly helpful, they now have a new hurdle to face. Producing an application to be used for one event is costly, time consuming, and inefficient, as users must learn how to interact with the app for each new event attended. Phone storage space is very important to consumers. Many are hesitant to download an application that they will only use once. Thus, event apps that can continue to deliver value to customers beyond the date of the event itself, are going to become a huge trend.
  • RFID also has the potential to allow attendees to become more engaged with the event across various social platforms.
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  • Menu options, travel directions, appointment updates, facial recognition software and contact information are just the beginning of the very real ways that event planners will soon be able to use wearable tech.
  • Event technology trends aside, the number one thing for any event professional to remember, is to let your tools work for you, rather than the other way around. The purpose of implementing advanced technology is to make your life, and the life of those whom you plan events for, as easy as possible.
  • 5G will also make it more feasible to incorporate the cutting-edge into event experiences.
  • Projection mapping is the act of creating an augmented reality experience with the help of projectors.
  • this visual technology proves to be an efficient and cost effective way to create optical illusions in nearly every location.
  • event technology adoption can increase attendance by 20%, increase productivity by 27%, and decrease costs by as much as 30%.
  • branded apps provide limitless opportunities to interact with consumers right on their own phones
  • Apps can be customized to appear as if they were created specifically for events or stays, while offering functionality that serves to enhance and personalize the attendee experience.
  • Planners can utilize branded multi-use apps to connect with attendees and engage them on a variety of levels before, during, and after the occasion.
  • Event spaces can create customized apps to enhance experiences and share things like helpful facts, historical tidbits, and even the personalities of their unique employees,
  • Because they’re often cloud-based, these programs also provide accurate, customizable, and collaborative project planning that’s accessible by all managing parties
  • With event diagramming software, both event planners and venues are able to map everything out visually
  • provides helpful tools like drag-and-drop diagramming, 3D walkthroughs, and seating software on a single platform.
  • Hotels especially can use apps in this way, allowing guests to control their rooms from their phones and even communicate with chatbots to find nearby attractions.
  • Projection mapping5GBranded multi-use appsEvent diagramming
  • It also opens up new possibilities for app developers to push the boundaries of current event tech trends
    • abroo041
       
      The world of technology is advancing every day. As technology grows and advances, so does its use in the events industry. This blog post discusses some of the technological advances that have made their debut in the events industry and how they can improve an event, how they help the event planner and venue, and even shows us examples of how they are used in real life. It gives statistics on how these technologies have benefit events. For example, when the blog post speaks about gamification, it mentions that "gamified events see a 44 percent increase in engagement". The post is not only suggesting to us that adding gamification is a good idea for future events, but it shows us how well gamification works.
  • Knowing event technology trends—and adopting the most valuable ones—gives planners and venues the competitive advantage
  • Studies show that using event technology can increase attendance by 20 percent and increase productivity by 27 percent. 
  • Each match automates personalized actions, such as printing a badge with the attendees name, sending an email with a scannable lunch voucher, and finalizing a swag bag for their ticket-tier (no sense creating swag bags for no-shows).
  • The technology speeds event check-ins, improves security, and helps businesses at tradeshows collect more valuable leads by tracking attendee visits to booths.
  • can also use facial recognition to watch for crowd flow bottlenecks and collect session attendance data so you know what worked—and what didn’t.
  • The ability to support advanced tech like facial recognition makes venues more attractive to corporate planners. The technology also allows automation at certain access points, which means lower manpower requirements and lower costs. 
  • Properly integrated apps add value to events, providing attendees with more opportunities for networking, interaction, and engagement with peers, speakers, and exhibitors.
  • Offering tech to support projection mapping provides bang for the buck. There’s no need to physically construct or deconstruct any part of your exhibit hall to add this fun, popular technology to your toolbox and draw more events. 
  • This visual technology is an efficient, cost-effective way to create optical illusions on anything—from cars to landmarks to stages.
  • With tradeshow or conference maps, speaker bios, and schedules in the event app, there’s no need for bulky information packets. Push notifications in the apps help keep attendees informed and on schedule. Planners can also use apps to personalize the event agenda through live polling and attract event sponsors with the option of targeted attendee surveys.  
  • Event spaces can create customized apps to share helpful info like maps, historical tidbits, and even the personalities of their unique employees
  • Easy-to-use 3D event diagramming software provides accurate, customizable, collaborative project planning regardless of venue design or size.
  • Give clients peace of mind and leave nothing to chance on the big dayUpload a floor plan to work with, so you know the diagram is to scaleTake clients and stakeholders on 3D ‘fly throughs’ to clarify your visionPlan seating charts and manage attendees’ meal choices or other preferencesHelp staff easily identify and accommodate VIPs and guests with special requests
  • Sales reps can collaborate with planners in real time, share variations on the event proposal, and visually portray upsells.
  • Attendees can use this tech to follow slide presentations, participate with quizzes and polls, take notes, and engage in text-based Q&A. They can also view graphs, tables, videos, and other content; and follow website and social media links. 
  • Any speaker can keep an audience attentive and engaged with this technology, leading to good reviews and a successful event.
  • Supporting second screen tech for presentations is much less expensive than making physical upgrades that aren’t in the budget. 
  • This data underscores the importance of social media sentiment analysis in monitoring your brand and messaging, keeping an eye on competitors, and making improvements to services during and after events.
  • Tracking attendee activity on social media during an event provides actionable data to help you make adjustments in real-time
  • Replenishing food and beveragesEasing show floor bottlenecksDriving session attendanceAddressing technology issues (mobile apps, Wi-Fi, or audio/visual)
  • Venues can social media sentiment to promote popular services and learn where there’s room for improvement:
  • Wristbands and smart badges using near-field communication (NFC) chips keep disruptions and lines to a minimum, thereby increasing attendee productivity and engagement.
  • Access different event areasExchange information with peersReceive exhibitor marketing materialMake cashless purchases
  • Wearable tech helps you speed-up check-in, control access, and monitor attendee behavior with less staffing. It also improves ROI for exhibitors, who can drive attendees wearing the tech to visit a booth of interest based on an individual’s profile.
  • On-site staff can use real-time data to learn when they need to offer overflow rooms or investigate security breaches, such as non-VIP guests in restricted areas. 
  • Indoor wayfinding helps attendees navigate exhibit halls with ease,
  • gather useful attendee behavioral data, send leads to sales team members in real-time, and build attendee profiles to send targeted messaging
  • You can also incorporate proximity advertising options as a value-add for exhibitors and sponsor
  • Post-event, you can utilize IPS data to see where attendees spent their time visiting booths and attending presentations.
  • Adding hotel bars, restaurants, spas, gift shops, and other amenities to the location map can help drive additional revenue during events while improving the attendee experience
  • store attendee admission information on their person, helping to detect fraud and streamline access
  • Attendees can review their travels throughout a tradeshow and see who they interacted with, while exhibitors are notified in real-time when sought-after prospects come into their booth.
  • Planners can generate pop-up directions for attendees based on their location at an event instead of investing in producing/shipping/replacing physical signage
  • validates your event and highlights improvement opportunities by tracking session popularity, length of attendee visits to exhibitor booths, and strong tradeshow traffic.  
  • RFID and beacon technology helps security and general event staff do their job better in real-time, which is essential for building trust and streamlining crowded events
  • event planners are turning to venue sourcing platforms to connect with the perfect site for their particular event.
  • discover detailed venue layouts, capacity ranges, and on-site services
  • Venue platforms offer exceptional ROI and generate more leads through improved discoverability.
  • Convey elements that make your venue uniqueShowcase your event spaces visually with accurate floor plans, 3D diagrams, quality photos, and videosLeverage the success of past events with testimonials and social media accolades
  • artificial intelligence (AI) tech is using badge scans, social media info, and other behavioral data to match attendees with people they should meet or seminars they may want to attend. 
  • Instead of taking-up significant time pre-event and on-site manually recommending seminars, exhibitors, and sponsors to attendees, AI can do it for you—even in real-time—based on their profiles and preferences captured during registration. 
  • it requires transparency and advance notice about how you may use data submitted by attendees. 
  • Attendees entering the geofenced area triggers predetermined actions, such as event check-in, push notifications, or advertising related to the event. 
  • Planners can sell geofencing to exhibitors and sponsors to reach attendees at events, or even promote their event on attendee devices at a competing event under a separate geofence. You can also provide attendees with a better experience via seamless registration and check-in, along with automatic app downloads as soon as they walk on-site.