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The Top 8 Event Technology Trends to Watch in 2020 - Accelevents - 1 views

  • technologies are making life easier for event planners, and attendee experiences are being elevated
  • The COVID-19 pandemic has forced many planners to transition their live event into a virtual or hybrid event
  • transform their virtual event, trade show, expo, or conference into a full 360-degree experience.
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  • growing audience in the virtual event space
  • speaks directly to their interests and needs.
  • Facial recognition technology is a software tool that tracks and logs a person’s facial features
  • streamline check-in, and provide contactless entry to your event.
  • Facial recognition allows for a contactless registration
  • becoming increasingly concerned about their privacy and may be turned off by this option
  • enhance your cybersecurity
  • Through the use of event platforms and social media, you can deliver content to people who may have been unable to attend in-person while increasing brand awareness and messaging.
  • accessibility for event-goers who may have difficulty attending live events.
  • A positive attendee experience is one of the hallmarks of a successful event
  • event app or platform to create personalized communications.
  • “build your own agenda” option
  • Whether you use translation software or a remote translation app, you will improve accessibility and allow all attendees to feel connected to and engaged with what you are presenting.
  • Artificial intelligence can analyze data collected from event attendees and turn it into personalized recommendations.
  • provides a clearer picture of attendee behavior allowing for adjustments to be made mid-event that will streamline and improve the overall experience.
  • sponsor can understand their target demographic and the more value they will gain from their participation.
  • Gamification is one way to facilitate audience engagement and encourage active participation and networking.
  • project management tools and event technology to save them both time and money.
  • integrates with social media, CRM, and email marketing platforms to make event promotion and marketing a breeze.
  • automate some of your administrative tasks
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    Event technology is forever changing and adapting to current environments. With COVID-19, event technology will be more prevalent than ever. Augmented Reality and Virtual Reality can make the attendee feel like they are in the middle of the event while actually being far away. Facial recognition software allows for streamlining check-in, but also allows for entry to be contactless. As most events have become virtual, livestreaming is very important to bring the event into the living room of those that cannot physically attend. Event apps are becoming more and more popular in that they bring all of the event information right onto an attendee's smartphone and allows them to customize their experience. Attendees can participate from far and wide, so having the information be translated into their language increases their accessibility and inclusion. Artificial intelligence collects user data and turns it into personalized recommendations for their event experience. Games brought into an event increases audience engagement and allows for team building and friendly competition. Event planners have project management software available to them to help streamline their planning and saves them time and money by not having to manually do certain tasks.
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EXHIBITFORCE WINS 2009 BREAKTHROUGH AWARD FOR PROJECT EDITION - 2 views

  • ExhibitForce, the leader in on demand 24/7 web-based event and project management, was recently awarded Honorable Mention for the TSEA Exhibitors' Choice Award in the category for Best Technology
  • User-friendly and easy to deploy, ExhibitForce streamlines workflow processes on a Cloud platform, with no tradeshow software required
  • ExhibitForce.com delivers on-demand, 24/7 web-based event and project management for event and marketing managers and trade show professionals. Through a focus on the delivery of a dynamic, flexible online application that can simplify, streamline and support event and exhibit management, ExhibitForce is the leading provider of on-demand event management tools, with over 40,000 end users powering over 115,000 worldwide events annually.
  •  
    this article goes over the ExhibitForce technology features offered to event planners and the award they won for best technology. ExhibitForce is another example of the Cloud-based trend. they streamline event planning services together to make a more effective workflow. their services are available 24/7 and have a wide reach worldwide!
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The Benefits Of A Location Marketing Solution For Resorts And Hotels | Inquivix - 1 views

  • A location-based digital marketing strategy utilizes the physical location data of potential customers to target them with online or offline messaging that is highly personalized. When it comes to the resort and hotel industry, the target audience is potential guests, those currently staying at your establishment, and even returning visitors. 
  • proximity
  • The ads a potential customer will see on their social media platforms, while visiting a website, or even on their search engine results pages can be made more relevant based on their real-time location data.
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  • This means less time wasted on search engines or social media platforms looking for things, and more time spent actually enjoying them. 
  • As more potential guests nearby start visiting your website, learning about what your resort has to offer, and becoming impressed, you will naturally be able to increase more direct bookings at your resort. 
  • Geo-targeting is a method of determining the location of a user to deliver personalized messages on their smartphone application or push notifications based on their proximity to your business.
  • Geo conquesting also creates a boundary, but instead of being around your hotel or resort, this boundary exists around your competitor or competitors.
  • Apart from using search engines like Google, smartphone applications, and sms, you can use social media to display relevant advertisements to users. If you have convinced them to follow your social media page when they connected to your Wi-Fi, you can easily target these new guests and show them what else you are offering at your venue. 
  • Beacons are devices that use Bluetooth technology and are great for understanding guest behavior as they roam around your premises.
  • For example, if your target market is travelers from South Korea, you need to know the online, social media, and smartphone usage behavior of this audience for your marketing efforts to be on point.
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    This blog post delves into the world of location-based marketing, shedding light on its mechanisms and significance within the hospitality industry. It demystifies the workings of location-based marketing, where businesses use location data to target and engage potential customers. The post explores how accurate location information enables personalized offers and advertisements, enhancing customer experiences. Furthermore, it emphasizes the importance of location-based marketing to the hospitality sector, as it empowers hotels, restaurants, and travel services to reach the right audience at the right time. By leveraging location data intelligently, the hospitality industry can create compelling marketing campaigns, foster customer loyalty, and ultimately boost revenue and customer satisfaction.
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