Using the ZMail® electronic communication platform from ZDirect, travelers receive a link in their confirmation email to a 'pass' containing hotel reservation information; The 'pass' is stored in Apple's Passbook, and when in close proximity to the hotel, automatically pops up on the iPhone lock screen for instant retrieval.
ZDirect is a hospitality provider of electronic customer-relationship management services. Via ZMail®, hotels send personalized emails and text messages to guests before, during and after their stay to improve hotel-to-guest communications, build customer loyalty and increase onsite spending.
"ZDirect's mobile integration to Passbook does what paper can't -- it alerts travelers to real-time changes in their reservations," "...ZDirect's integration to Passbook means no more printing of hotel confirmations which tend to get lost. To update their reservations, guests simply 'pull down' on their 'pass' to receive the latest reservation information. It's a convenience tool that is so important to today's mobile-dependent travelers, and it's a logical add on for hotels that use ZMail® for hotel-to-guest communication." said Shayne Paddock, ZDirect chief information officer.
I think this is a excellent example that combining PMS with current trend. Passbook is an great app invented by Apple, and this collaborating way that ZDirect did is a huge step in PMS mobilization.
