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sophiestein1992

Coldwell Banker West Extends Coldwell Banker eMarketing Platform - Yahoo Finance - 0 views

  • eMarketing
  • Leading San Diego County brokerage Coldwell Banker West today announced it has implemented an automated marketing system that will create print and digital marketing content for all its real estate listings.
  • Coldwell Banker West agents can easily market each listing through the wide variety of channels that consumers use -- whether print, digital or mobile.
  • ...4 more annotations...
  • with our new automated marketing system we are confident that our agents will generate more high-quality leads
  • "If there's a price change or if listing information is modified, the updated content is recreated automatically for the agent,"
  • Coldwell Banker West agents can access the automated marketing content from within their Coldwell Banker eMarketing platform
  • custom marketing
Ted Rood

Hotel Lenders and Investors at Ease With Direction of Investment Market - MarketWatch - 0 views

  • Lower interest rates, revenues that are outpacing expense growth and below average supply additions are combining to give lenders and investors a greater comfort level with the U.S. lodging investment market,
  • "Double-digit profit growth, coupled with the low cost of capital and limited supply growth, make hotel real estate an attractive option to commercial real estate investors," said Scott Smith MAI, vice president in the Atlanta office of PKFC
  • "Institutional investors and private equity funds are showing a bias towards full-service and resort hotels in the major markets, where profit growth has been the greatest,"
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  • Survey results show that there currently is a significant gap between the price a buyer is willing to pay and what a seller is willing to accept.
  • Hospitality bankers and mortgage companies responding to the Hospitality Investment Survey reported that mortgage terms have remained virtually the same from 2011 to 2012.
  • The 2012 Hospitality Investment Survey also identified the increasing use of Small Business Association 504 loans, a program most frequently offered by local and regional banks to investors purchasing limited-service properties in secondary markets
  • Investments in the hospitality industry will continue to become more attractive due to the expected continued improvement in industry performance and the continued availability of cheap capital.
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    The article discusses how hotel lenders and investors have found success with the direction of the investment market. According to the 2012 edition of the Hospitality Investment Survey, lower interest rates along with revenues that are outpacing expense growth are combining to provide investors with a greater level of comfort in regards to the U.S. lodging investment market. According to Scott Smith, vice president of PKF Consulting USA, the double digit growth of profits along with low capital and limited supply growth has made hotel real estate much more attractive to commercial real estate investors. Smith notes that institutional investors as well as private equity funds are more inclined to invest in full service hotels existing in the major markets, which has shown the most profit growth.  According to the text, investments in the hospitality industry will continue to remain attractive to investors due to the expected continued improvement in industry performance along with the availability of cheap capital. 
Caroline Hardenbergh

Behind the hype Caribbean Week in New York means some serious business   - NY Daily News - 0 views

  • when the Caribbean Tourism Organization gets underway tomorrow, delegates, diplomats, tourism trade representatives and others will also be getting down to some serious business. Thursday’s Investment Power Forum on the Caribbean, honoring internationally-renown Virgin Group founder Richard Branson and featuring the chief executive of Branson’s Caribbean-based Branson Center of Entrepreneurship, an economic development initiative, is a perfect example of the key networking events tailored for decision makers in the tourism, travel and investment fields.
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    The Caribbean Tourism Organization presented this event to communicate investment opportunities in the Caribbean. The choice of New York as a venue was a very strategic choice as this is an international investors mecca to the West. Forums featured private equity firms, renewable energy firms, and assorted tourism representatives from many of the island nations throughout the Caribbean. "If you are a private equity investor, investment banker, financier, real estate developer, hotel chain executive, lawyers, architect or entrepreneur, looking to grow your money and do business in an emerging market that is on the up and up, then this is a can't miss event," said Felicia Persaud, convener of Invest Caribbean Now and CEO of Hard Beat." Also offered is a Trade Show and Educational Seminar for Travel Agents, and government representatives were available to provide in-depth information for journalists and tourism professionals. This event is the perfect type of forum of destination based tourism agencies to market their locations not only for further investment and development, but to showcase a variety of features and benefits. As an aspiring meeting professional, such a seminar is the perfect example of showing a prospective client that while brochures, marketing advertising, and other forms of media can tell a lot about a place, nothing beats having some of the actual people, food, music, clothing, sounds and smells that can all be recreated at full-scale events to provide the perception of a full sensory experience. This experience will create a desire to go and be a part of that destination unmatched by any other form of marketing.
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