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amajo017

The Benefits Of A Location Marketing Solution For Resorts And Hotels | Inquivix - 1 views

inquivix.com/...marketing-solution-for-resorts

hotel software Hospitality technology travel tech

shared by amajo017 on 24 Jul 23 - No Cached
  • A location-based digital marketing strategy utilizes the physical location data of potential customers to target them with online or offline messaging that is highly personalized. When it comes to the resort and hotel industry, the target audience is potential guests, those currently staying at your establishment, and even returning visitors. 
  • proximity
  • The ads a potential customer will see on their social media platforms, while visiting a website, or even on their search engine results pages can be made more relevant based on their real-time location data.
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  • This means less time wasted on search engines or social media platforms looking for things, and more time spent actually enjoying them. 
  • As more potential guests nearby start visiting your website, learning about what your resort has to offer, and becoming impressed, you will naturally be able to increase more direct bookings at your resort. 
  • Geo-targeting is a method of determining the location of a user to deliver personalized messages on their smartphone application or push notifications based on their proximity to your business.
  • Geo conquesting also creates a boundary, but instead of being around your hotel or resort, this boundary exists around your competitor or competitors.
  • Apart from using search engines like Google, smartphone applications, and sms, you can use social media to display relevant advertisements to users. If you have convinced them to follow your social media page when they connected to your Wi-Fi, you can easily target these new guests and show them what else you are offering at your venue. 
  • Beacons are devices that use Bluetooth technology and are great for understanding guest behavior as they roam around your premises.
  • For example, if your target market is travelers from South Korea, you need to know the online, social media, and smartphone usage behavior of this audience for your marketing efforts to be on point.
  • amajo017 on 24 Jul 23
     
    This blog post delves into the world of location-based marketing, shedding light on its mechanisms and significance within the hospitality industry. It demystifies the workings of location-based marketing, where businesses use location data to target and engage potential customers. The post explores how accurate location information enables personalized offers and advertisements, enhancing customer experiences. Furthermore, it emphasizes the importance of location-based marketing to the hospitality sector, as it empowers hotels, restaurants, and travel services to reach the right audience at the right time. By leveraging location data intelligently, the hospitality industry can create compelling marketing campaigns, foster customer loyalty, and ultimately boost revenue and customer satisfaction.
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