"With a cloud-based system, merchants are able to run numerous reports from your computer by simply pressing a button. Data that highlights top selling items and customer favorites will help business owners, like Larry, to make smarter decisions. Reliable POS software will decrease the time customers spend at the register and will eliminate human error by employees. Merchants are now able to organize menu items on the iPad based on category and can make colored-coated "hot keys". Retailers that have large amounts of inventory no longer have to worry about slow transactions or inventory errors. Many POS software providers now offer integrated barcode scanning, which will increase speed and efficiency. This foolproof method eliminates the process of manual entry. Speedier transactions will keep customers smiling while generating more business. Quality POS software can help business owners acknowledge loyal customers by allowing for quick pre-programmed discounts at the register. Additionally, customers now have the option to receive an email receipt, which can help merchants to not only recall their customers' name at the time of checkout, but also build targeted email campaigns informing their customers of current promotions and recommending new product based on previous purchases. " https://diigo.com/0befg9