The article discusses Microsoft's cloud-first computing strategy and roadmap. The concepts were presented during the keynote address of Kirill Tatrinov at the Microsoft's Converge 2013 event. Microsoft is using a humanized approach in their marketing and messaging as they embrace a cloud computing, devices, and services strategy. The company is offering Windows Dynamics and Azure as part of their cloud-first strategy. Microsoft Azure is the foundational element of the company's devices and services strategy. Microsoft is committed to becoming a leader in the field. They will need their partners and resellers to believe in the strategy in order to be successful. During the Converge 2013 event, Microsoft presented four customer success stories from the Microsoft Customer Excellence Award. The four companies highlighted were Chobani, Shock Doctor, Revlon, and Weight Watchers. They each outlined how Microsoft Dynamics allowed them to better connect with customers and run more efficient businesses. Microsoft's cloud-first strategy has infused a sense of hope and anticipation in many partners and resellers and this could serve to transform the company's vision into a profitable reality.