The following article talks about the top four ways technology has impacted the event event industry. This article really brings to light the advantages technology brings and how its different uses can be implemented. The number one impact would be the use of mobile tickets. This has revolutionized the way someone goes to an event as now things are paperless and are extremely easy to transport. The second advantage would be cost reduction and revenue generating abilities. Studies have shown that technology has been linked to a 20% increase in attendance, generating more revenue while eliminating up to 30% of related costs. Third would be the ability to gather and collect attendee data though the use of surveys, ticket distribution sites, and loyalty program sign-ups. The fourth advantage would be the ever-emerging trends like apple pay and other mobile payments which allow for quick and secure purchases.