Five Ways Hotels Can Use AI to Generate Bookings and Improve Service - 0 views
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itzdchang on 24 Jun 18This article makes several points as to how the industry could benefit service from the use of artificial intelligence. By this point we understand that the hospitality industry has an incredible number of guests' data at their disposal and technology today have the capability to completely transform the industry. The travel industry's customer records include guests likes/dislikes, purchases, frequented destinations, and various interests. On top of this, hotels frequently make deals with other tourism-related businesses such as airlines and restaurants, combining even more data to take advantage of. The article continues to list five major ways the hospitality could use AI to improve services: offering the right services to the right customers, enhancing booking engine performance, utilizing an AI-powered concierge, providing in-room chatbots, and utilizing AI to eliminate various service issues. One of the most impact ways this data can be used is in marketing, as knowing what guest is most likely to spend on a particular service/product is invaluable; personalization is key. Booking engines can play a large part in a customer's experience as ease of booking a vacation via combinations of hotel, airline, and rental car service can heftily drive sales. AI is already used in hotels in the form of virtual concierges, essentially an AI that can answer basic questions one may have about a hotel or area. With improvements, this tech can drastically reduce workloads of staff to focus on more personal, service oriented tasks. Voice-activated chatbots are already taking off with Apple's Siri or Amazon's Alexa, imagine these technologies in hotel rooms; being able to utilize this AI could provide guests with a whole new level of service. Lastly, the article closes with how AI can one day create the "ideal customer experience." AI processing/automation can help hospitality businesses to understand the issues of their property better and aim to remedy the issue