Skip to main content

Home/ Hospitality Technology/ Contents contributed and discussions participated by bnort002

Contents contributed and discussions participated by bnort002

Simple Middle Filter: All | Bookmarks | Topics
17More

Revolutionize Your Event Planning With These 7 Technological Innovations - 0 views

www.inc.com/...technological-innovations.html
shared by bnort002 on 08 Oct 18 - No Cached
  • Apps are now commonplace in the event planning space, and according to a Guidebook survey, 88 percent of event professionals utilizing them say they've seen an increase in the vital metric of attendee satisfaction.
  • 3. Stay on budget.
  • event -- technology can help improve attendance by 20 percent
  • ...13 more annotations...
  • meaning increased exposure at the event and on social media after it has wrapped up.
  • uccess
  • 1. Delegate tasks to team members
  • 2. Create a professional event registration page
  • More and more event tickets are now bought online, and an app such as Eventbrite Organizer can help you cater to this online majority with a professional event ticketing and registration
  • Enterprise Event Marketing also found that event technology can increase productivity by as much as 27 percent, thanks to faster communication and a more accurate view of team member responsibilities.
  • 4. Check attendees in.
  • Allowing attendees to purchase tickets or register online eliminates one potential chokepoint but creates another
  • 5. Plan for the unknown
  • 6. Schedule social media
  • Social media is used by 58 percent of U.S. marketers to drive engagement during events in real time, primarily through posts that highlight aspects of the event such as presentations or performances.
  • 7. Get feedback to determine ROI.
  • Even once the crowds go home, your event is
  • bnort002 on 08 Oct 18
     
    This article discussed the importance of planning within an event and all of the aspects that have evolved with advancements in technology. Ultimately, making event planning more organized for the planner and the client. These interactive technology pieces can help keep all parties in the loop and prepared for anything.
20More

The missing link: Proximity marketing offers a comprehensive strategy to engage consumers - 0 views

www.strategyand.pwc.com/...the-missing-link
shared by bnort002 on 01 Oct 18 - No Cached
  • close to half (46 percent) of retailers in the U.S. launched proximity marketing programs or pilots in 2015
  • An effective strategy depends on marketers simultaneously addressing three important considerations: defining their business goals; designing an effective customer experience; and understanding the technology needed to enable their strategy and realize their goals
  • its content is often more relevant than most display advertising, because it's sent to those consumers who are most likely to respond at a time when they are close to the point of purchase
  • ...16 more annotations...
  • its content is often more relevant than most display advertising, because it's sent to those consumers who are most likely to respond at a time when they are close to the point of purchase. Se
  • it taps into opportunities to drive immediate consumption, which is more effective at building brand equity than attracting consumers' attention with coupons or deals before they go to the store
  • Business
  • Proximity marketing works better than traditional marketing approaches because its content can be customized down to the level of the individual consumer
  • trends show that consumers are increasingly picky about seeking out and downloading new apps from among the tens of thousands available
  • Creating content consumers want
  • Too many messages – even potentially relevant ones – can easily become unwanted noise. In the most innocuous cases, consumers will simply ignore or block messages; in a more serious scenario, they will resent the intrusion and ultimately turn away from the brand for good
  • Create timely, relevant content customized for specific consumer segments
  • Experien
  • Make it easy for consumers to act.
  • Link to a cross-platform experience
  • Technology
  • Use data to drive new insights
  • Ensure security
  • Enable rapid prototyping
  • The ultimate goal is to ensure that a multichannel campaign as a whole, not a specific message within a medium or channel, leaves a lasting impact on current and potential consumers
  • bnort002 on 01 Oct 18
     
    This article discusses how proximity marketing is a new technology trend and the many benefits it has for both the consumer and the business. However, there must be a balance. After learning about this type of marketing in this week's module, I wanted to do more research. This article gave three real life examples of completely different scenarios that show how well this marketing can work and how beneficial it is to the consumer. It is especially beneficial to consumers who like deals and who do not like to make decisions.
10More

The High Risk of a 'Wait and See' Approach - Big Think - 0 views

bigthink.com/...isk-of-a-wait-and-see-approach wait and see
shared by anonymous on 19 Sep 18 - No Cached
  • On the surface, taking a “wait and see” approach seems to make sense
  • In the past, when we were going through rapid change (not massive transformation like we’re seeing today), a company could use a “wait and see” approach because it was harder for competitors to develop and deploy new offerings quickly, and it was harder for established competitors to change the game or redefine completely
  • Anyone, at any time, can quickly become more relevant than you because the barriers to entry are low and the ability to scale is fast
  • ...6 more annotations...
  • deciding to “wait and see”—can quickly put you on a path of increasing irrelevancy or a rapid demise.
  • you can see how detrimental a “wait and see” approach can be—how you’re actually missing major new opportunities for sales and growth
  • Blockbuster Video may have changed how we rent movies, but Netflix transformed it
  • This year, many forward-looking school districts across the country are moving away from textbooks and issuing tablets filled with ebooks to students
  • This is a game-changing move, and one that will save the school about $25,000 each year
  • The way you can design for mobile users, engage visitors, increase sales, track people, and improve your rankings with search engine optimization are changing so rapidly that if your site is two years old, it’s obsolet
  • bnort002 on 19 Sep 18
     
    This article discussed the importance of being ahead of the curve and why the 'wait and see' approach is not beneficial in most cases. If you 'wait and see' you can become irrelevant very quickly as there are many others out there, in many cases other parts of the world, making new inventions and discoveries daily. This article gave a great example where a school system implemented tables and the amount of money they saved was $25k/year. There are many benefits to staying ahead of the curve and as the article states "If you don't do it, someone else will".
13More

What Restaurants Need To Know About Pay-At-The-Table | News | Hospitality Magazine (HT) - 1 views

hospitalitytech.com/ants-need-know-about-pay-table pay-at-table POS
shared by bnort002 on 16 Sep 18 - No Cached
  • The payment method can’t come to the POS – customers aren’t going to turn over their PIN or smartphone – so the POS has to come to the customer.
  • Higher table turns
  • Less waiting for customers, higher tips for servers
  • ...9 more annotations...
  • Best practices for rolling out pay-at-the-table  
  • Reductions in identity theft
  • 8 Best practices for rolling out pay-at-the-table
  • Reduced chargebacks
  • Train servers not only to use the pay-at-the-table technology, but also to inform customers why it’s being implemented – chiefly, to keep their card data secure.
  • Determine whether you should use Bluetooth or Wi-F
  • Larger establishments typically opt for Wi-Fi terminals which can support their larger footprint by roaming across multiple access points and leveraging reliable, wireless LAN networks already in place
  • The terminal can simplify tipping by offering suggested tip amounts or percentages.
  • Most restaurants report that pay-at-the-table systems pay for themselves within a year, due to benefits such as increased table turns.
  • bnort002 on 16 Sep 18
     
    This article talks about the importance of the pay at the table technology due to cardholder data and new methods of payment such as Apple Pay where you pay via your smartphone. This article also addresses the positives of having an at the table pay system. Some of the benefits are higher table turnover and higher customer satisfaction. I like how the article mentions that the servers need to be trained to use the system but also inform the customers as to why this method of payment is being used- to keep their data secure.
7More

How Technology Is Changing the Role of Travel Agents | TTS - 2 views

www.tts.com/...ging-the-role-of-travel-agents GDS
shared by bnort002 on 06 Sep 18 - No Cached
  • “There’s an app for that!” Technology has already made it easier for travelers to book their own reservations, search the web for getaway destinations (and great travel packages), and run cost comparisons for their travel and accommodations – all through tapping the app.
  • GDSs, high traffic portal travel sites, and start-up agencies can access similar flight and hotel booking systems. This helps agents quickly filter travel options for their clients; it also enables travelers to do self-service booking independently of an agency.
  • Customer service is becoming easier, faster, and more cost-effective. Social media is one technology tool that enables a small staff to handle large numbers of inquiries, forward automated alerts to update travelers on delays and wait times and share interesting industry information
  • ...3 more annotations...
  • Gamification is not just a newer cost-management incentive program. Gamification is another way technology is meeting travelers’ demands for more enriched travel experiences
  • Among the more important technologies, a travel agent must employ are mobile technology, social media, and the human touch.
  • Social media is one of the more significant tools major businesses are employing to build brand awareness and customer relationships. 
  • bnort002 on 06 Sep 18
     
    The role of travel agents has changed drastically over the last 30 years. When once you needed a travel agent to do all of your bookings for you, you now have access to all of these tools and can create your own travel experience. Therefore, today's travel agent needs to be tech savvy and must keep up with the trends and provide their clients with the most up to date travel information. They also must have an online presence, specifically social media that shows their "personality" and helps with marketing. As long as agents can keep up with the ever changing technologies, clients will go to agents for the "human touch" and real first hand experience.
11More

Hotel Industry Embraces Green Revolution - Green Hotels - Entrepreneur.com - 1 views

www.entrepreneur.com/...201838
shared by bnort002 on 19 Sep 16 - No Cached
  • The hotel's motto is "Environmental consciousness in action." The hotel environment is free of toxic chemicals, has the largest hotel solar system in the continental U.S., and the property's organic fruit and vegetable garden is used for hotel food services and contributes to local food banks.
  • This program could potentially increase repeat business and attract frequent travelers who make last-minute decisions based on a search for unique experiences.
  • Food grown in the hotel's native garden provides hotel guests with a healthy dining experience. In fact, the hotel's adoption of native gardening also gives guests a compelling reason to eat at the hotel and accounts for 15 percent of hotel guests' revenue stream.
  • ...7 more annotations...
  • In fact,
  • "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records."
  • "The eco-tourist understands that you can go to Disneyland or Las Vegas where things are done for you; but when an eco-tourist comes to a place like Hawaii he gets to do activities that benefit the environment, native culture and the human spirit." The value in experiential learning is a major marketing theme and competitive advantage green hotels are using to maintain and expand their revenues.
  • Three lessons from the green revolution's impact on the hotel industry
  • Cost-competitive advantage
  • Green revenue growth
  • Green entrepreneurship
  • bnort002 on 03 Sep 18
     
    This article discusses the advantages of having a "green" hotel and how much it impacts the guest experience, in a positive way. From not using chemicals and growing food on site, they have capitalized on a new type of traveler and will find these guests to most likely refer business and be a repeat guest. These travelers know they are participating in "experiential learning" that benefit the environment and provide a more local experience. They are also generating revenue as guests are staying on site and enjoying the local fare, such as food grown on site.
21More

How to Build a Brand for Your Mobile App: Strategies, Tips and Examples - 2 views

uxplanet.org/tips-and-examples-29718ab6a291
shared by bnort002 on 26 Aug 18 - No Cached
    • bnort002
      bnort002 on 26 Aug 18
       
      Some other things to consider would be: Is the app easy to use, will it appeal to all users or the target market, and will your colors/logo/design be able to grow and mature with the Brand you are creating.
    • bnort002
      bnort002 on 26 Aug 18
       
      Some Brands do not allow much creativity or changing of the Brand. For example, when I worked for Hyatt, you had to follow everything that was within the Brand Standard. It you couldn't find it in their Brand database you could not use it. Working for a family owned or private company you have more flexibility with promoting their brand and you can have more creative pull such as with an App.
  • Gamificatio
  • ...15 more annotations...
  • Social networks are first of all the big channel of brand awareness and brand recognizability so don’t neglect their influence.
  • All these details shape the positive user experience and support brand loyalty with happy users.
  • Personalization and Onboarding
  • not only should mobile apps offer high quality of their performance but also build up strong brands to stand out.
  • brand is an image created with a set of distinguishing features and promoting awareness and recognizability of the product or service on the market, it’s what people think and know about it
  • Talking about mobile apps, the important thing to think about is the correlation of the logo with an app icon
  • how users will perceive the app interacting with it: its visual image, its communication and its reputation
  • Keywords
  • Descriptor keywords
  • Brand keywords
  • Brand-Plus keywords
  • Help and Support
  • Landing Pages
  • Choosing this direction, remember two things:
  • – opinion leaders mostly care about their audience and reputation so they won’t promote what they don’t like or don’t find good for their audience, even rejecting profitable offers.– opinion leaders and brand ambassadors will waste your money if the product is half-baked. You may get the big traffic from the campaign and attract many users but if they get something with numerous bugs or lorem ipsum here and there instead of real copy, it will have a bad influence on the brand image in general. Positive experience first. Presentation and promotion after it.
  • bnort002 on 26 Aug 18
     
    This article brings up some great points on building your Brand on a mobile App. As a whole, we are attached to our cell phones and using apps for everything. Creating a Brand for your Mobile App is a must have in our industry and it is the direction most hotels, cruise ships, and resorts are taking when you are on property/ship. Personalization and Onboarding is important to the user as they want to be able view their interests/preferences/needs. By providing a personalized experience (interactive maps, videos, etc.) via App we hope to provide the most positive guest experience. As the article states, providing a positive user experience creates happy users which results in Brand loyalty. The end result is always to capture repeat business and Brand loyalty.
1 - 7 of 7
Showing 20▼ items per page