"ROLLER, an Australian-based hospitality and leisure software company, has introduced a new solution that will allow every business to manage their own, fully branded digital gift card system" This new system will allow smaller restaurants and retail stores to get a cut of that 2.5 billion dollars spent each year by Australians. The way the system works is simple, the customer goes on your website and purchases an electronic gift card they have the option to use it for themselves or give it as a gift via email or Facebook. Then when they want to redeem it just show the cashier/ waiter their code and they scan it.