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claudecole

AI in the hospitality industry: Benefits, applications, and use cases - 1 views

www.arrowhitech.com/ai-in-the-hospitality-industry

hospitality industry applications AI travel Hotel business

shared by claudecole on 14 Sep 22 - No Cached
amdelgad liked it
  • Science-fiction once claimed that humans would one day live together with robots who would make our lives easier.
  • In recent years, AI is becoming increasingly vital in the hospitality industry owing to its capacity to do traditionally human tasks at any time of day. This might save hoteliers a lot of money, minimize human mistakes, and allow them to provide better service.
  • Customer service is especially important in the travel sector, as hotels often live or die depending on how they treat their clients. The options for improving this element using AI are nearly limitless, ranging from improved personalization to targeted recommendations.
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  • The introduction of AI has drastically altered hotel operations. The tremendous number of jobs that front-desk employees are expected to handle demonstrates how different the situation would be without artificial intelligence.
  • A phone system with AI can intelligently route calls. Basic queries can be answered by chatbots on the internet. Remote check-in systems that are AI-connected can allow customers to check into their rooms using a smartphone app without ever having to stop at the front desk
  • To use the data you have on your hotel’s behalf, you must first sort, organize, cleanse, parse, and transform it into something that humans can understand. To put it another way, you must find a means to delete inaccurate or duplicated data, arrange it so that it makes sense, and then present it in a human-readable style, such as charts and graphs.
  • AI, on the other hand, enables personalization on a far deeper level, affecting the very core of the guest experience. It also helps you save time, money, and effort by enhancing efficiency.
  • For example, an AI chatbot linked to your Facebook Messenger can answer queries from visitors and collect basic information to save in your database. This information can then be utilized to tailor future interactions with the guest. You might design special offerings that cater to their specific needs, such as child-friendly accommodations, all-inclusive stays, or experiences that include a hotel room as well as tickets to nearby events or shows.
  • AI may assist you in ensuring that you get it right while also increasing efficiency and accuracy. You won’t have to look very hard to find proof of this. You almost certainly employ both a property management system (PMS) and a point of sale (POS) system. Both of these use AI to assist you to handle bookings, offering add-ons, and adding them to customers’ bills, among other things.
  • Artificial intelligence embedded in the software you use every day, such as your PMS and POS, allows for greater efficiency, a stronger relationship with your visitors, and, ultimately, greater hotel success.
  • Hilton Hotels’ First Robot Concierge, Meet Connie.
  • AI chatbots, for example, have been popular on social media platforms to allow customers to ask questions and receive near-instant responses, 24 hours a day, seven days a week. Hotels benefit from this because it allows them to achieve response speeds that are nearly difficult to achieve through human-to-human interaction.
  • Predict passenger flow using predictive analytics and machine learning to avoid airport overcrowding.Based on the current operational state, as well as prior data and patterns, machine learning can be used to assess the probability of delayed departures.By studying typical baggage mishandling and breaking points, conditions, and settings, developers can leverage machine learning skills construct a virtual assistant to proactively track baggage.
  • AI and machine learning can be used to incorporate real-time feedback into workflows. This can help assess whether or not a guest is happy with their room.
  • RPA is capable of automating dull and repetitive operations. AI is capable of detecting demand patterns, forecasting corresponding prices, and even calculating human resource requirements.
  • Hospitality businesses can use AI and machine learning to determine which aspects of their loyalty program appeal to clients and which are deal breakers. By examining emotional activity, sentiment analysis (which uses Natural Language Processing) can help organizations comprehend positive, negative, and neutral viewpoints.
  • claudecole on 14 Sep 22
     
    This article details the increasing and already abundant role that AI technologies are playing in the day-to-day operations of hospitality companies. It goes into depth about how these advancements are using analytical data to provide a better guest experience while also taking information from outside sources to focus on aspects of the operation that need improvement or things that are being well received. The process of AI implementation has also allowed for the customization of guest experience allowing guests to be catered to 24/7 offering insights and calculated suggestions.
jordanskj

The Impact of AI on the Hotel Industry - 2 views

www.hospitalitynet.org/...4108343.html

Technology hospitality Hotel software tech business Travel

shared by jordanskj on 30 Mar 22 - No Cached
  • AI – artificial intelligence – is everywhere these days. It’s baked into your smartphone, your desktop and laptop, your virtual assistant, your smartwatch
  • They’re bits of code that live in the technology we use every day.
  • The term “AI” doesn’t have to refer to an autonomous robot that handles the cleaning in your home. It can just as easily refer to the algorithm used to personalize the marketing emails you receive.
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  • An AI-powered phone system can intelligently route calls. Chatbots can answer basic questions online. AI-connected remote check-in systems can allow guests to check into their rooms remotely via a smartphone app and never need to stop at the front desk to begin with.
  • Without AI, it would be impossible for your team to deliver the level and quality of service that you expect and your guests deserve.
  • AI is enabling personalization on a much deeper level – one that affects the very core of the guest experience.
  • Chances are good that you use a property management system (PMS), as well as a point of sale (POS) system. Both of these are powered by artificial intelligence, which is how they can help you manage bookings, sell add-ons, add them to guests’ bills, and more.
  • Room rate optimization Dynamic room pricing based on occupancy Updating your rates across multiple channels and OTAs in real-time Comparing your performance and rating to other hotels in the surrounding area
  • AI is vital to being able to maximize your revenue while automating mundane tasks and reducing the amount of human effort required (and the number of errors caused by humans, as well).
  • Artificial intelligence embedded in the software you use every day, such as your PMS and POS, enables better efficiency, a deeper connection with your guests, and, ultimately, more success for your hotel.
  • For instance, an AI chatbot added to your Facebook Messenger can answer guests’ questions and take basic information and add it to your database. That can then be used to personalize further interactions with the guest. You might make special offers that speak to their unique needs, such as child-friendly rooms, all-inclusive stays, or experiences that include a room at the hotel, but also tickets to events or shows in the surrounding area.
  • AI allows you to personalize every aspect of a guest’s stay.
  • offer unique amenities and services
  • to live up to today’s guest expectations, such as less human interaction and more automation (both of which are important for health and safety protocols).
  • n fact, data is considered more valuable than any other business asset, including cash.
  • To put the information you have in hand to use on your hotel’s behalf, you must sort, organize, cleanse, parse, and then transform it into something usable by human beings.
  • automating all these processes and ensuring that you’re able to surface key insights that speak directly to your ability to reach and engage with guests while staying abreast of current trends in the industry.
  • make informed suggestions from the travel/concierge desk
  • Once, science-fiction predicted that we would eventually live in a world filled with robots that make our lives simpler and easier. That day has come, but the robots are largely invisible.
  • Today, you’ll find AI at work in just about every aspect of all industries.
  • You only need to look at the incredible number of tasks that front desk staff are expected to juggle to realize that, without artificial intelligence, the situation would be very different.
  • In addition to juggling all of these tasks, employees are expected to be courteous, kind, to verify guest documents thoroughly, provide their undivided attention, and answer questions promptly. Since human beings are not actually able to multitask, how do you ensure that all of these things happen simultaneously and correctly? The answer is, with artificial intelligence.
  • Personalization is an essential consideration today. Consumers expect the businesses they interact with to personalize all communications. That applies to everything from voice communications to email marketing, social media interactions, and more
  • How is AI enabling better personalization?
  • It’s all about creating a unique experience that’s tailored to each guest or family.
  • From business intelligence in the hospitality industry to automating front desk and back-office tasks, AI is here to stay.
  • sarahcarniglia on 30 Mar 22
     
    Hospitality employees are faced every day with multi tasking which can lead to human error. AI has many benefits in making the majority of these tasks automated. Hatboxes will take a guests information, and record it into the database which will allow the staff to make the stay more personalized with information at hand.
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  • djohn304 on 15 Sep 22
     
    AI exists in all functions of our modern lives. It has fundamentally allowed for more processes to happen, while exhausting less human labor. It has created more efficiency and accuracy in the hospitality industry.
  • djohn304 on 15 Sep 22
     
    The article simply describes the ways in which AI is apart of our everyday lives and how it has not only impacted us as individuals but in the hospitality industry. Years ago, when we thought of AI we would think of big robots but now AI is as small as a chip in an iPhone, or as intangible as data on a software. AI has enabled a deeper level of personalization to guest experience as well as added close to maximum efficiency in the data and intelligence realm. It allows for multiple processes to be happening at the click of a button, lessening the potential exhaustion of our human resources in these businesses. In my opinion, AI has brought exponential convenience to our everyday lives and although sometimes intrusive, it makes life easier. Being able to rely on a piece of technology to remember certain patterns and trends is convenient and efficient.
  • jordanskj on 19 Sep 22
     
    In this article, the author thoroughly discusses how artificial intelligence has severely impacted the hospitality industry. The author begins with a short description of what AI really is, stating "The term "AI" doesn't have to refer to an autonomous robot that handles the cleaning in your home. It can just as easily refer to the algorithm used to personalize the marketing emails you receive". They then go on to explain how AI can be and IS extremely helpful to the operations side of the hospitality industry. For example, when the front desk phone rings, AI can be implemented to intelligently reroute incoming calls to the correct department's line, alleviating some of the work off of the front desk staff who would've otherwise needed to stop what they're doing to answer the phone for something as simple as a transfer to a different department. Next is a section dedicated to how AI can personalize the guest experience. By collecting data on guests while they're using your website, you can show them offers and amenities at your hotel that are tailored to them. The example in the article states "You might make special offers that speak to their unique needs, such as child-friendly rooms, all-inclusive stays, or experiences that include a room at the hotel, but also tickets to events or shows in the surrounding area". All in all, AI is vital to the hospitality industry. It not only helps guests have the best experience they possibly can, but it also helps the staff with providing the best service they possibly can to the guests.
slain006

7 Advantages of Digital Marketing in Hospitality Industry - Hotel Intelligence - 0 views

blog.hotelintelligence.io/keting-in-hospitality-industry

shared by slain006 on 19 Sep 22 - No Cached
  • Most of the customers in this industry are social travelers and tourists, who spend a lot of hours online researching on places to visit, hotels to book, and restaurants to dine in
  • become the best way to get in touch with potential customers, establishing a brand, and developing a group of loyal customers.
  • 1. Content marketing
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  • The key issue in this strategy is to get the content right.
  • 2. SEO
  • Currently, over 80% of internet traffic originates from search engines.
  • The strategy itself involves a lot of technical workings.
  • market research on the keywords used by customers seeking your service.
  • 3. SEA
  • Making it to the top of search results pages can be a tedious and time-consuming task.
  • 4. Expand your social media presence
  • The social media marketing strategy will, therefore, aim at reaching users of all social networking sites including Facebook, Twitter, Instagram, Snapchat, Pinterest, and LinkedIn.
  • 5. Email marketing
  • Email marketing requires creativity.
  • slain006 on 19 Sep 22
     
    This article goes into depth about the advantages of going into eMarketing in the hospitality industry. The article talks about different types of eMarketing and the strategies behind them in order to retain customer attraction. One of the major type of eMarketing that we have seen that impacted the world on a greater scale would be social media platforms.
sydneywolfson

The Impact of AI on the Hospitality Industry | by Willa Zhou | Towards Data Science - 0 views

towardsdatascience.com/spitality-industry-8ba7adb66be

shared by sydneywolfson on 04 Feb 22 - No Cached
  • Countless hospitality industry leaders are increasingly leveraging the use of one specific tool in their hotels to increase personalization and exceed customer expectations: artificial intelligence or more commonly known as AI.
  • More and more hotels, especially large global hotel chains such as Marriott International, Hilton Hotels & Resorts, and Caesars Entertainment, have started implementing the use of AI in their hotels in the form of chatbot messaging, AI powered customer service, and data analytics in hopes of redefining the current industry standards on a personalized guest experience.
  • Marriott International, for example, has multiple chatbots including Marriott Rewards chatbots which are available on various platforms such as Facebook Messenger, Slack, WeChat, and Google Assistant (Bethesda
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  • By allowing guests to communicate in their native languages, chatbots seamlessly remove the language barrier with guests from all over the world
  • ilton introduced the world’s first AI powered hotel concierge robot named Connie, after its founder Conrad Hilton,
  • Connie was developed in collaboration with IBM with three main goals in mind: to decrease wait time in line, provide added efficiency in hotel operations, and surprise guests with an innovative and completely unique too
  • Connie is able to inform guests on hotel features, local attractions, and dining recommendations just like any front desk agent, concierge, or hotel phone operator would
  • Besides customer service improvements through chatbots and concierge robots, AI has also impacted the hospitality industry with the use of data analytics.
  • AI demonstrates a real promise in increasing convenience, enhancing personalization, as well as raising satisfaction and loyalty for hotel guests
  • sydneywolfson on 04 Feb 22
     
    This article talks about AI in hotels. For example, the article mentioned the use of chat boxes for Marriot International. Another example is Connie, the first AI powered hotel concierge robot at the Hitlon. It is a unique tool and can help decrease wait time and provide added efficiency in hotel operations.
emilywest5

Social media and tourism: creating a social media marketing plan | WAM - 0 views

www.wearemarketing.com/...dia-planning-for-tourismo.html

hospitality tech software business travel hotel Technology solution

shared by emilywest5 on 20 Feb 23 - No Cached
  • Digital marketing in tourism has always been an important factor, just like in hospitality, and is positioned in the epicenter of the user’s tourism experience. Both small and large companies in tourist destinations have to be aware of this and take advantage of the new opportunities that arise in the sector. Tourism and technology go hand-in-hand and we can’t understand one without the other.
  • Trends on social media set the path and companies are required to revise their marketing strategies so that they are present on Instagram, Facebook, and LinkedIn. The numbers don’t lie; there are 4.2 billion social media users around the world and they don’t use social media for just news, laughing at memes, or following celebrities. They are using social media to share opinions, choose travel destinations, and learn about brands. Social media tourism has an audience.
  • Social media allows us to connect with our audience on a much deeper level. You create not just brand awareness with your audience, but also an awareness and a real empathy between the user and the product: a strong bond that brings us loyal clients and creates new business opportunities thanks to mouth-to-mouth, which adds a great value.
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  • At the intersection between social media marketing and tourism, it’s very important to plan. Creating strategies, structuring your actions, and linking each new campaign to a concrete goal is key.
  • Your digital marketing plan for tourism can be the key that opens doors to a multitude of new clients, if you know how to do it:
  • Strategy 
  • Tactics
  • Action 
  • Control 
  • Research and contextualize potential clients, analyze and evaluate the shopping behaviors of your clients and their consumption habits, and create a profile with highlighted data
  • We have to know what is happening on each social network, what content is the most successful, which function is the worst, as well as their reach and the engagement that we have within the community.
  • The plan is equal to Visibility + Proactivity + Reputation (P = V + P + R).
  • How do we obtain visibility?
  • emilywest5 on 20 Feb 23
     
    This article explains social media in hospitality and tourism. I really loved the explanation of the SOSTAC method which stands for S-Situation analysis/ Who are we? O-Objectives/ Where do you need to go? S-Strategy/ How you'll meet the objectives T-Tactics/ Details of strategy A-Action/Do your thing C-Control/ How did you do. This method was created by PR. Smith in 1990. It was created for digital strategy, and we still use this method nowadays. This technology helps us define our goals and KPI's as well as understand the buying process, what audience we need to cater to to have a successful following and monetary outcome as well as how to keep that momentum.
chicao27

Optimising digital marketing and social media strategy: from push to pull to performance - 1 views

This article demonstrates the effects of a push-and-pull marketing strategy on the grocery industry. The authors focused on recent information technology developments, such as mobile services marke...

technology mobile

started by chicao27 on 12 Apr 23 no follow-up yet
JIACHEN LI

Mobile Application for Events, Conferences and Trade Shows - 2 views

www.webspiders.com/event2mobile

hospitality network software mobile application events conferences solution

shared by JIACHEN LI on 31 Mar 13 - No Cached
  • JIACHEN LI on 31 Mar 13
     
    today i want to introduce the event2mobile. it is an industry-leading platform that allows event managers to give attendees a clear understanding, acquire the events information and participate the events through their mobile devices. event2mobile is used by global media groups as well as private events of Fortune 2000 companies across APAC, Europe and North America. people can install this app in their mobile phone. they can create a account and update your personal information in the app. you can invite other friends in this app like facebook. also you can comment the events and give some advises through the app. moreover this app can support the events survey after you attend the events and you can evaluate the events. also, the app provide the location of events and events details. finally, this app can make the guests enter the events more easily.
lflor087

6 Technologies That Will Make Your Exhibition Stand More Interactive | Open Exhibitions - 1 views

www.openexhibitions.com/ibition-stand-more-interactive

shared by lflor087 on 16 Apr 23 - No Cached
  • This technology allows you to integrate computer-generated images with the real world to create an interactive experience.
  • Triggered Technologies
  • Video
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  • Social
  • Interactive Screens
  • Incorporating interactive screens into your exhibition stand will make your users’ experience more immersive
  • This boosts communication with visitors and improves the event experience.
  • Mobile Apps
  • Building your own exclusive mobile app for your exhibition can encourage interaction and engagement before, during, and after the event
  • AR or augmented reality can make your exhibition stand more
  • products, services, and exclusive promotions, as well as real-time event information and schedule
  • You can send visitors and customers relevant information and messages
  • Six Technologies That Will Make Your Exhibition Stand More Interactive
  • immersive for visitors and prospects.
  • nd entertaining
  • Users point their screen at a product and it is transformed into an exciting, informative, a
  • experience on their phone
  • encourage your audience to engage with your products or services in different ways and in doing so bring your brand to life.  
  • Video is a simple technology that continues to be effective at exhibitions
  • Eye-catching visuals can attract visitors and draw attention to your stand.
  • You can be really creative with moving images and use it to showcase your products, tell your brand story, or share exclusive content to start a conversation and increase leads and conversions.
  • Social media is a basic everyday technology that can be utilised to make your exhibition stand more interactive and engaging for visitors
  • demonstrates how you can integrate both online and offline techniques into your exhibition marketing strategy.
  • You could live stream your event on Twitter or Facebook to broaden your audience to those not attending the exhibition
  • You should also use hashtags to encourage social sharing around the event to increase brand awareness
  • give visitors a platform to interact directly with your business.
  • use touch screens which visitors can use to learn more about your products, services, or projects
  • use a dynamic drag and drop photo wall or photo booth.
  • Interactive displays and panels with digital touchpoints can also be used on walls and floors to send important information to visitors
  • many possibilities with interactive screens to increase interaction with your exhibition stand.
  • Triggered technologies can capture the attention of visitors to your stand and create excitement around your brand.
  • Triggered technologies use sensors embedded in your stand to trigger an action
  • A movement like a visitor walking past a certain place on your stand triggers a sensor that can either start a video, turn on a light display, play a sound, or activate a special effect
  • . This encourages interaction with your stand and improves visitor engagement.  
  • about
  • s for presentations and demos
  • technologies to make your exhibition stand more interactive
  • From AR and video to social media, interactive screens, triggered technologies and mobile apps, technology can help make your exhibition stand attract visitors, start a conversation, create a memorable user experience, and engage with customers.
  • lflor087 on 16 Apr 23
     
    Six technologies that can be used for your exhibits, events, trade shows, conferences; we want to make a better experience with our clients and having the event be more interactive is the way to go. Who wants to go to a boring event where you only walk from booth to booth? Interaction is what a lot a in search of and this article helps give you pointers on how to do just that.
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