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katvillaverde

Cybersecurity: A modern hospitality challenge - 2 views

hospitalityinsights.ehl.edu/security-hospitality-challenge

technology hospitality Hotel tech

shared by katvillaverde on 28 Feb 22 - No Cached
  • These examples show that cybersecurity is an essential concern for both our private and our professional lives, as it can avert potentially disastrous information leaks.
  • T
  • hey are a specially weak spot for hotels, as every process, be it online bookings, drinks at the bar or treatments at the spa, requires payment by credit card.
  • ...4 more annotations...
  • The hotel Wi-Fi, for example, could be used to access guest’s private devices, such as mobile phones and laptops, or personal guest information could be leaked from hotel servers and databases if their protection is lacking
  • The hotel’s problems start with a loss of trust and therefore business by the guests who were affected, and go on to legal issues which could potentially lead to time and money consuming lawsuits.
  • his could include staff training and awareness, regular system checks, as well as the conducting of regular risk assessments.
  • By being ready and equipped to deal with such incidents, the impacts of cyberattacks can be managed and therefore lessened.
  • katvillaverde on 28 Feb 22
     
    This article explains how hotels are very prone to cyber attacks since they store personal information of millions of travelers every day. They need to win over the trust of the guests.
kyleemcroberts

What is E-Marketing? Features, Types & Advantages | Marketing Tutor - 0 views

www.marketingtutor.net/what-is-e-marketing

Technology disadvantages advantages eMarketing

shared by kyleemcroberts on 11 Feb 23 - No Cached
  • Web marketing, digital marketing, internet marketing or online marketing; all of these words are synonymously used for E-Marketing.
  • technologies and media to connect customers
  • e-marketing has become a very important part of the marketing strategy of different companies.
  • ...27 more annotations...
  • E-marketing is Cheaper than Traditional Marketing
  • Cost-Efficient.
  • how much sales the business has been made as a result of e-marketing.
  • Instant Response
  • Tangible ROI
  • Disadvantages of E-Marketing
  • ability to collect a wide range of data about your customers.
  • feedback from your target market.
  • Personalized Marketing.
  • exposure
  • e-marketing is that it’s accessible from everywhere across the globe.
  • increase the number of visits
  • No risk at all.
  • competition
  • Privacy & Security Issues.
  • Price competition also increases with higher transparency.
  • fast-changing technological environment,
  • cost is very high.
  • Types of E-Marketing
  • Email Marketing
  • efficient and effective
  • cheap but also very effective.
  • Social Media Marketing
  • Directly communicating with your customers can increase brand loyalty.
  • dependent on technology
  • Video Marketing
  • Video marketing is very effective if it conveys the right message to the right audience. 
mattiebell

Proximity Marketing Market 2023 Industry Breakdown for Major Key Manufacturers, Growth ... - 0 views

www.digitaljournal.com/...osoft-apple-zebra-technologies

shared by mattiebell on 13 Feb 23 - No Cached
  • Global Proximity Marketing Market Research Report provides a key analysis of the market status of Proximity Marketing with the best facts and figures, meaning, definition, SWOT analysis, expert opinions, and the latest developments across the globe.
  • Google Microsoft Apple
  • Wi-Fi BLE Beacon Near Field Communication (NFC) GPS Geofencing
  • ...1 more annotation...
  • ➤ Unbiased conclusions and market insights. ➤ 24×7 customer service available to address client queries. ➤ Highly efficient and experienced team of analysts striving to create top-quality reports. ➤ Our reports have facilitated the growth of over 500 companies. ➤ The systematic and methodical market research process.
  • mattiebell on 13 Feb 23
     
    This article talks about research surrounding analysis of global proximity marketing. The article categorizes several things such as sales, revenue, cost structure, and more. It includes data on some of the most well known companies in the world, including Google, Microsoft, Apple, and more. This research is important because it provides a business overview of the sustainability of proximity marketing and discusses its implications for the marketing and sales industries, which hospitality falls under.
amajo017

The Benefits Of A Location Marketing Solution For Resorts And Hotels | Inquivix - 1 views

inquivix.com/...marketing-solution-for-resorts

hotel software Hospitality technology travel tech

shared by amajo017 on 24 Jul 23 - No Cached
  • A location-based digital marketing strategy utilizes the physical location data of potential customers to target them with online or offline messaging that is highly personalized. When it comes to the resort and hotel industry, the target audience is potential guests, those currently staying at your establishment, and even returning visitors. 
  • proximity
  • The ads a potential customer will see on their social media platforms, while visiting a website, or even on their search engine results pages can be made more relevant based on their real-time location data.
  • ...7 more annotations...
  • This means less time wasted on search engines or social media platforms looking for things, and more time spent actually enjoying them. 
  • As more potential guests nearby start visiting your website, learning about what your resort has to offer, and becoming impressed, you will naturally be able to increase more direct bookings at your resort. 
  • Geo-targeting is a method of determining the location of a user to deliver personalized messages on their smartphone application or push notifications based on their proximity to your business.
  • Geo conquesting also creates a boundary, but instead of being around your hotel or resort, this boundary exists around your competitor or competitors.
  • Apart from using search engines like Google, smartphone applications, and sms, you can use social media to display relevant advertisements to users. If you have convinced them to follow your social media page when they connected to your Wi-Fi, you can easily target these new guests and show them what else you are offering at your venue. 
  • Beacons are devices that use Bluetooth technology and are great for understanding guest behavior as they roam around your premises.
  • For example, if your target market is travelers from South Korea, you need to know the online, social media, and smartphone usage behavior of this audience for your marketing efforts to be on point.
  • amajo017 on 24 Jul 23
     
    This blog post delves into the world of location-based marketing, shedding light on its mechanisms and significance within the hospitality industry. It demystifies the workings of location-based marketing, where businesses use location data to target and engage potential customers. The post explores how accurate location information enables personalized offers and advertisements, enhancing customer experiences. Furthermore, it emphasizes the importance of location-based marketing to the hospitality sector, as it empowers hotels, restaurants, and travel services to reach the right audience at the right time. By leveraging location data intelligently, the hospitality industry can create compelling marketing campaigns, foster customer loyalty, and ultimately boost revenue and customer satisfaction.
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