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sarahcarniglia

Pandemic Has Changed The Future Of Cloud Computing - 2 views

medium.com/...of-cloud-computing-1155e94d97d

shared by sarahcarniglia on 16 Mar 22 - No Cached
  • sarahcarniglia on 16 Mar 22
     
    This article talks about cloud computing and how the pandemic has increased the demand of internet. The demand has came alongside employees working from home, education being brought online and e-commerce activities. Cloud computing is being integrated into businesses because of this flexibility, cost efficiency, and security.
lflor087

Top 20 Best Hotel PMS Systems in 2023 - Financesonline.com - 0 views

financesonline.com/best-hotel-pms-systems

shared by lflor087 on 24 Mar 23 - No Cached
  • The best hotel PMS system in 2023 is Preno,
  • a cloud-based platform that combines usability and powerful features of hotel PMS, booking engine, guest management, and accounting solutions to deliver top-quality hotel management capabilities. By streamlining workflows, it maximizes productivity while minimizing costs.
  • There are new post-pandemic preferences and demands that include holistic health and wellness offerings and digitalized guest experiences. These entail new investments, best practices, and, of course, new technology.
  • ...5 more annotations...
  • Demands include new facilities such as hotel workspaces, digital conference facilities, and on-demand digital entertainment.
  • managers are likely to need a single hub to manage operations. This is where property management system solutions are helpful.
  • here are the best hotel PMS systems that you can find on the market today
  • MS Systems
  • List of 20 Best Hotel P
  • lflor087 on 24 Mar 23
     
    This is a list of the top PMS systems for hotels. Finances online choose Preno as the number PMS system for hotels. PMS helps companies a lot; from streamlining workflows, to maximizing productivity while at the same time minimizing costs and other powerful features for hotels (guest management, accoun ting solutions, booking engine, and more).
chicao27

Customers' evaluation of mechanical artificial intelligence in hospitality services: a ... - 1 views

This paper provides an overview of everything discussed during the class week (HMG 6446). A study that evaluates different hotels around the continents examines the implementation of robots perform...

https:__www.emerald.com_insight_0959-6119.htm

started by chicao27 on 31 Mar 23 no follow-up yet
smajo003

Location-Based Marketing: The Ultimate Guide [2023] | GroundTruth - 1 views

www.groundtruth.com/...location-based-marketing-101

shared by smajo003 on 20 Sep 21 - No Cached
  • around 83% of marketers say they can run more successful campaigns when they use location data.
    • teresastas
      teresastas on 20 Sep 21
       
      This is because they feel like they understand what their customers need and they can deliver that.
  • more than 225 million American consumers, and 94% of all millennials, now own a smartphone. And they’re using them more and more.
    • teresastas
      teresastas on 20 Sep 21
       
      This is important because location based marketing only works with a smart phone.
  • consumers now spend more time daily on mobile devices (3 hours and 43 minutes) than watching TV (3 hours and 35 minutes).
    • teresastas
      teresastas on 20 Sep 21
       
      I would say that most people watching TV are still on their smart phones. It's clear that if you can advertise to someone's phone it's more effective than TV in this day.
  • ...23 more annotations...
  • If you want to grab customers’ eyeballs, you need to market where they’re looking. That’s why using location-based  advertising to target mobile device users is a smart marketing strategy.
  • IP address marketing lets you use that location information to target your marketing.
  • GPS marketing lets you target promotions based on this location information.
  • geofencing marketing involves setting up a virtual location or radius so that you can market to people with in that area. Related to that, proximity marketing lets you target advertising and marketing campaigns to people who are within range of a geofence you have previously setup.
  • Beacon marketing or beacon advertising allows you to use physical devices called beacons within the premises of a business to target marketing to people who are within range of that beacon.
  • Blueprints create geographical boundaries around points of interest and locations.
  • Proximity targeting lets you reach your desired customers in real time in or near locations you have previously geofenced.
  • Weather targeting lets you use prevailing or upcoming weather conditions to target ads and marketing promotions.
  • Geoconquesting is about using location data to win business from your competitors.
  • Audience targeting lets you market to people based on location, online and offline behavior, demographics, interests, and more.
  • Location-Based Marketing Benefits
    • teresastas
      teresastas on 20 Sep 21
       
      There are 4 major marketing benefits to location based advertising. 1. Location Targeting (target ads to customers within a range of your business or competitor). 2. Data Offerings (marketers can gain deep understanding of customers shopping behaviors). 3. Enhanced Targeting (personalizing ads to the consumer making conversions more likely and improving ROI on ad spends). 4. Cost Per Visit Performance Model (you only pay when the consumer clicks on the ad, visits the store, or hits a certain number of impressions)/
  • 1. Location Targeting
  • 2. Data Offerings
  • 3. Enhanced Targeting
  • 4. Cost Per Visit Performance Model
  • Location-Based Marketing Disadvantages
    • teresastas
      teresastas on 20 Sep 21
       
      Four disadvantages of Location Based Marketing. 1. Opt-In Requirements (consumers must give permission for apps to access location data). 2. Non-Smartphone Users (although this is becoming increasing irrelevant consumers without smartphones can't be geotargeted). 3. Inappropriate Targeting (It's important to segment your audience properly to get conversions). 4. Ineffective Location Data (the effectiveness of geolocation marketing relies on accurate location data).
  • 1. Opt-In Requirements
  • 2. Non-Smartphone Users
  • 3. Inappropriate Targeting
  • 4. Ineffective Location Data
  • Location-based marketing is an extremely effective tool for getting the word out about your business. It’s had the most success in boosting in-store traffic and increasing brand awareness. It’s also a relatively cost-effective form of advertising compared with other advertising methods.
  • What is Location-Based Marketing?
    • teresastas
      teresastas on 20 Sep 21
       
      This article covers location-based marketing, explaining that it is when we use location data from a consumers device to display relevant content to them. It also discusses the importance of location0based marketing and why we should be using it, citing that "consumers now spend more time daily on mobile devices than watching TV". We learn that there are many types of location-based marketing but the six key types are IP address marketing, GPS marketing, geofencing marketing, proximity marketing, beacon marketing and blueprints location-based marketing. The article also discusses how to use location-based marketing correctly and the benefits and disadvantages.
  • Opt-In Requirements Place-based advertising only works when users use the location technology on their phones AND give verified apps access to that data. However, many people don’t do this because of privacy concerns. Without their participation, there’s no way to use location targeting with this group of users.
  • smajo003 on 06 Apr 23
     
    Opt-In Requirements When learning about location based marketing, I immediately thought about the opt-in requirements that many shoppers would not agree to. Because our phones are sued for everything, allowing such access can pose concern for privacy threats.
digojoo

How to Make Hotel Wifi Faster: A Hotelier's Guide to Enhancing Guest Connectivity | Routie - 5 views

routie.io/...how-to-make-hotel-wifi-faster

Hospitality hotel software business technology guest wifi solution wifi

shared by digojoo on 22 Feb 24 - No Cached
  • digojoo on 22 Feb 24
     
    Hi everyone, I found this article to be quite informative and thought it would be worth sharing.
katieprince313

Property Management System for hotels | Mews Hotel PMS - 0 views

www.mews.com/...property-management-system

technology hospitality hotel software business tech

shared by katieprince313 on 19 Apr 24 - No Cached
  • katieprince313 on 19 Apr 24
     
    I've known about this software since it won the Hotel Tech Report awards for the best Property Management System (PMS) of this year. Worth reading, this page explains all of its functionalities and the benefits that a software like this can offer to hoteliers. It's a great platform to investigate and discover where the present and future of hospitality are going.
hijessica

How is Augmented Reality Transforming the Hospitality Industry? - 1 views

ikarus3d.com/...rming-the-hospitality-industry

augmented reality technology Virtual Reality 3D Modeling AR VR business hospitality travel hotel

shared by hijessica on 28 Feb 24 - No Cached
  • hijessica on 28 Feb 24
     
    Here is a very informative and interesting blog on how Hospitality Tech can be upscaled with AR.
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