Cía Manufacturera de Aconcagua has strengthened its main Virginia brand, modernised its product design and launched new formulas to compete with leading international players. By the end of the review period, the company had increased its level of product diversification in a bid to attract consumers of different income levels.
Colgate-Palmolive Co in Home Care (World) Company Profile offers detailed strategic analysis of the company's business, examining its performance in the Home Care market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.