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Fragrance matters because it has a unique way of making us feel and remember. It's like a magical spell that can calm us with the scent of lavender after a tough day or wake us up with the zesty aroma of citrus in the morning. Fragrances can take our minds on exciting journeys or bring back sweet memories. They also help us feel clean and confident, leaving a good impression on people we meet. In our daily lives, fragrance adds a delightful touch to everything, making it something we can't do without.