How Star Wars Became a Successful Brand in any Galaxy - 0 views
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Marietta Nixon on 07 Dec 12Long ago in a galaxy far, far away, George Lucas created the Star Wars franchise and reinvented the science-fiction genre. His first three movies proved to be beyond successful, creating a multi-billion dollar empire. In all, after the prequels, the Star Wars movies have grossed more than four billion dollars, and that does not even go into the many toys, games, animated series, and other products with the Star Wars name.