In the latest example of finding media innovation where you'd least expect it, CBS is embedding a video player in a print ad in Entertainment Weekly that will serve up a buffet of its fall TV lineup.
In between the Dr Pepper, Doritos and Bud Light commercials airing during the Super Bowl on Feb. 7, one first-time advertiser will be pushing God's product line.
Focus on the Family will air a 30-second "life- and family-affirming" television spot, featuring University of Florida star quarterback Tim Tebow and his mother, Pam, during the coverage.