Who's winning the message war, Obama or McCain?
Kathleen Hall Jamieson, a leading analyst of political advertising, dissects three commercials from Barack Obama and three from John McCain.
In between the Dr Pepper, Doritos and Bud Light commercials airing during the Super Bowl on Feb. 7, one first-time advertiser will be pushing God's product line.
Focus on the Family will air a 30-second "life- and family-affirming" television spot, featuring University of Florida star quarterback Tim Tebow and his mother, Pam, during the coverage.
This article talks about how advertisers such as Dominoes and Italian Americans groups are boycotting against the TV show "Jersey Shore". Dominoes has stopped advertising for "Jersey Shore" and is influencing other advertisers to follow. The largest Italian American group is the US ,Unico's, president Andre Demint and is telling all members to boycott by refusing to watch this show.
"For the moviegoer, the shift will mean that advertising will become more integral to the movie. The change may not be obvious at first, but the devil is going to wear a lot more Prada. "
Smart Balance is using science and FDA regulaions to advertise its low -trans fat margarin. According to this ad campaign, the FDA allows products with less than 0.5g trans fat to label their products as having 0.0g trans-fat--pretty sneaky!
But this new twist on advertising has already proved to be tricky. Users do not always realize that the links and "likes" they post on Facebook can be deployed for marketing purposes.
In July of 2010, Paul Ceglia sued the owner and founder of Facebook, Mark
Zuckerberg, saying that he was the rightful owner of 85% of Facebook. His
said that he loaned Zuckerberg $1000 so that he could start the company
Facebook. The reason that this is going to court is that there is debate
over what website the money that Zuckerberg recieved was used to build.
During that time, Zuckerberg also built a website about job advertising. Ceglia claims that his money went to both sites, while Zuckerberg says that it only went to the advertising website. This lawsuit shows that copyright laws extend far beyond direct copying of other peoples ideas and property. This is a case that emphasizes how difficult it can be determining the winner in cases like these.
Most ads have sold for about $3 million per 30-second spot-an all-time high
price for the Super Bowl, which is the most watched event in the nation, with
about 100 million U.S. viewers.
This poster from Advertising Age is updated annually, this is the latest one available. A printed copy is hanging in the M&C classroom. It lists the "Top properties of the nation's largest media companies by net revenue in 2006."