Choose the national channel and broadcast your TV ads in specific region with amagi media by using technology infrastructure, split the broadcast signal to support different advertising in different parts of the country- on the same ad spot.
Dunkin' Donuts has pulled an online advertisement featuring Rachael Ray after a conservative blogger complained that a fringed black-and-white scarf that the celebrity chef wore in the ad offers symbolic support for Muslim extremism and terrorism.
In the latest example of finding media innovation where you'd least expect it, CBS is embedding a video player in a print ad in Entertainment Weekly that will serve up a buffet of its fall TV lineup.
Most ads have sold for about $3 million per 30-second spot-an all-time high
price for the Super Bowl, which is the most watched event in the nation, with
about 100 million U.S. viewers.
"Where once morality and meaning were available as part of our free
cultural inheritance, now corporations sell them to us as products."
"This is basically the commercial exploitation of spirituality," he
says, adding that as a result Disney and other corporations "inhabit
our imagination".
"Once planted there they can make us endlessly greedy. And that is
exactly what they are doing."
"Where once morality and meaning were available as part of our free cultural inheritance, now corporations sell them to us as products."
"This is basically the commercial exploitation of spirituality," he says, adding that as a result Disney and other corporations "inhabit our imagination".
Issued: March 2009. Big companies are starting to crack down on copyright infringements. With over 15 lawsuits in 2007, the number of lawsuits targeted against blogs has started to rapidly rise. The author, Brian Stelter, is a writer for New York Times who's main focus is on television and the digital media. This article seems to be aimed at the big companies who the author believes are unfairly digging into to copyright laws. The article mentions a lot of disputes such as the ones between New York Times and Gate House Media, Silicon Alley Insider and The Wall Street Journal, Associated Press and All Headlines News and others. Most of the websites getting sued were blogs or newspaper websites that quoted other people's works, assuming it would be okay under the "fair use" statute of copyright laws.
i went to the New York Times online to search the term, "copyright" to get an article relating to copyright issues or infringement. this article by Brian Stelter was published on March 1st, 2009. Stelter is a journalist for the New York Times. Stelter sides with the people who claim to be getting copyrighted. He bases the majority of his article against the bloggers and other online publishes "who seem to be on the rise." He also questions when excerpting from an article becomes illegal copying. Although he mostly sides with the people claiming to be copyrighted he also sheds light on those bloggers and online publishers whom give credit to those sites they excerpted information from. Statler keeps bringing up the issue of "excerpting to find value" in which online publishers combine articles to validate their thesis. In the end, Statler shows both sides of the story and doesn't leave out any information regarding the thoughts of both parties.
By BRIAN STELTER
Published: March 1, 2009
Brian Stelter focuses on a quotation from the Silicon Alley Insider which quoted a quarter of Peggy Noonan's Wall Street Journal. "We thank Dow Jones in advance for allowing us to bring it to you." The editor added "in advance" because Dow Jones, the publisher of The Journal, had not given the blog permission to use the column. With this particular instance of copyright infringement and others, Stetler brings light to the fact that permission isn't being given between different industries when taking direct quotations or titles from that industries publication. "Some media executives are growing concerned that the increasingly popular curators of the Web that are taking large pieces of the original work - a practice sometimes called scraping - are shaving away potential readers and profiting from the content." He also brings up the numerous lawsuits that arise because of copyright infringement.
EDIT: The above link doesn't direct to the proper page. Try this one: http://www.nytimes.com/2010/09/03/technology/03youtube.html?_r=2
This article is from the New York Times, written by Claire Cain Miller and published on September 2nd, 2010. It discusses how copyrighted work is dealt with on YouTube, a video-viewing website currently owned by Google. A system called Contend ID is used to recognize videos/music that match up to material provided by copyright owners. Said owners can decide if the content should be taken down or left up. For example, someone uploaded a clip of Mad Men, a show owned by Lion's Gate. The clip was not taken down, because the revenue gotten from the advertisements surrounding the clip was enough to convince the copyright holders that leaving the video up was beneficial. This is because the money made off of YouTube ads is split between Google and the owner of the copyright, so both sides profit, legally.
I get people who want to talk about something on behalf of a client, and they go and recommend it to their friends using their trust factor, then that is the very definition of social marketing.
Google has added a Google Elections Video Search gadget for iGoogle home pages, which searches the transcribed text of YouTube's Politicians channels for the keywords you enter.