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Adam Kenner

A DRAMATIC SURPRISE ON A QUIET SQUARE - YouTube - 0 views

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    To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text "Push to add drama" invited people to use the button. And then we waited..
Adam Kenner

YouTube - AT&T 1993-1994 'You Will' Ad Campaign Compilation - All 7 Ads - 0 views

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    AT&T predicts the hyperconnected screen-based future back in 1993-94.
Adam Kenner

YouTube - The Chase Film - 1 views

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    Intel Core i5 ad
Jason Torres

Taxi TV Screens Gain Ad Business in New York - 0 views

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    A new form of Advertising has becomes successful in New York City Taxis.
Mike .

Copyright Challenge for Sites That Excerpt - 0 views

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    Issued: March 2009. Big companies are starting to crack down on copyright infringements. With over 15 lawsuits in 2007, the number of lawsuits targeted against blogs has started to rapidly rise. The author, Brian Stelter, is a writer for New York Times who's main focus is on television and the digital media. This article seems to be aimed at the big companies who the author believes are unfairly digging into to copyright laws. The article mentions a lot of disputes such as the ones between New York Times and Gate House Media, Silicon Alley Insider and The Wall Street Journal, Associated Press and All Headlines News and others. Most of the websites getting sued were blogs or newspaper websites that quoted other people's works, assuming it would be okay under the "fair use" statute of copyright laws.
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    i went to the New York Times online to search the term, "copyright" to get an article relating to copyright issues or infringement. this article by Brian Stelter was published on March 1st, 2009. Stelter is a journalist for the New York Times. Stelter sides with the people who claim to be getting copyrighted. He bases the majority of his article against the bloggers and other online publishes "who seem to be on the rise." He also questions when excerpting from an article becomes illegal copying. Although he mostly sides with the people claiming to be copyrighted he also sheds light on those bloggers and online publishers whom give credit to those sites they excerpted information from. Statler keeps bringing up the issue of "excerpting to find value" in which online publishers combine articles to validate their thesis. In the end, Statler shows both sides of the story and doesn't leave out any information regarding the thoughts of both parties.
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    By BRIAN STELTER
    Published: March 1, 2009

    Brian Stelter focuses on a quotation from the Silicon Alley Insider which quoted a quarter of Peggy Noonan's Wall Street Journal. "We thank Dow Jones in advance for allowing us to bring it to you." The editor added "in advance" because Dow Jones, the publisher of The Journal, had not given the blog permission to use the column. With this particular instance of copyright infringement and others, Stetler brings light to the fact that permission isn't being given between different industries when taking direct quotations or titles from that industries publication. "Some media executives are growing concerned that the increasingly popular curators of the Web that are taking large pieces of the original work - a practice sometimes called scraping - are shaving away potential readers and profiting from the content." He also brings up the numerous lawsuits that arise because of copyright infringement.

Adam Kenner

TV at heart of multi-billion-dollar US election industry | Raw Story - 1 views

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    In the last 60 years paying for advertising time has become the prevailing issue for anybody seeking elected office in the United Stares.
Blue Dog Productions

Understanding the Value of Local TV Advertising - 0 views

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    Before you purchase a local TV advertisement, learn about the value and understand viewing habits in your media market.
Adam Kenner

Branding Deals Come Early in the Filmmaking Process - NYTimes.com - 0 views

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    "For the moviegoer, the shift will mean that advertising will become more integral to the movie. The change may not be obvious at first, but the devil is going to wear a lot more Prada. "
Adam Kenner

So CBS is allowing Focus On The Family to run a 30-second ad during the Super Bowl that... - 1 views

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    In between the Dr Pepper, Doritos and Bud Light commercials airing during the Super Bowl on Feb. 7, one first-time advertiser will be pushing God's product line.

    Focus on the Family will air a 30-second "life- and family-affirming" television spot, featuring University of Florida star quarterback Tim Tebow and his mother, Pam, during the coverage.
Carolyne Zurack

Subliminal Suggestion in Marketing Ads: Using Subliminal Persuasion as an Effective Adv... - 0 views

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    We have all seen a commercial that we can't remember immediately after watching it, but when we see that product instantly recall the commercial. This article discusses how the advertising industry has used subliminal messaging to increase product sales and the way we remember product information.
Andrea Ditkoff

Period H Trimester 1 Assignment - 1 views

The URL of my article (from the Huffington Post) can be found at: http://www.huffingtonpost.com/susan-moeller/media-literacy-101-the-do_b_350293.html The article that I chose is part of a column i...

contests media and culture advertising doritos huffington post marketing companies consumer super bowl

started by Andrea Ditkoff on 21 Nov 09 no follow-up yet
Paul Torres-Cohen

What is Media Literacy? - 0 views

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    Media literacy is the ability to sift through and analyze the messages that inform, entertain and sell to us every day. It's the ability to analyze all aspects of the media like music videos, online environments and the many advertisements in sports. There are three stages of media literacy.

    1: BE AWARE. Know what you watch and limit the amount of time on the internet, television, games, and other forms that market to the masses.

    2: BE ABLE TO QUESTION AND ANALYZE THE MEDIA. Learn to analyze what you are watching by observing what is in the advertisement and what is left out.

    3: KNOW BACKGROUND INFORMATION. Ask questions like who produces the media we experience and for what purpose? Who profits? Who loses? And who decides? This analysis allows us to understand who drives our global economy and ultimately allows us to make better decisions based on our own opinions.
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    My article is about what specifically media literacy is and how we can implement it into classrooms to give children a better understanding of our society. The article features 7 excerpts from other articles about media literacy, such as "The 3 Stages of Media Literacy", which states "the principles and practices of media literacy education are applicable to all media- from television to T-shirts, from billboards to the Internet". I believe that media literacy, while it is something that is not needed, can greatly enrich a person's life, especially in the society that we live in today that focuses so much on advertising and different forms of communication.
Jason Torres

Editorial - Truth in Advertising, Offline or Online - NYTimes.com - 0 views

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    Should the FTC make sure there is truth in Advertising on the Web, especially in Blogs and Tweets?
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    Should the FTC make sure there is truth in Advertising on the Web, especially in Blogs and Tweets?
Jason Torres

Fast Food Nation - Wikipedia, the free encyclopedia - 1 views

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    This movie goes in depth more than "SuperSize Me" about the media and advertising.
Maia S-H

Food, Glorious Food Myths - Room for Debate Blog - NYTimes.com - 0 views

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    Specialists discuss foods myths and clarify the facts. I highlighted two sections in which marketing is the source of the rumor--according to some authors, the media has convinced us that sugar is better than high fructose corn syrup and that antioxidant drinks are healthy...
Adam Kenner

Your Ad Here - NYTimes.com - 0 views

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    I get people who want to talk about something on behalf of a client, and they go and recommend it to their friends using their trust factor, then that is the very definition of social marketing.
Adam Kenner

High School GradPack - 0 views

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    Behind these doors are some of the highest-spending, most influential consumers in the country. Who are they?
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