Huffington Post crowdsourcing headlines - 1 views
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Niko Cunningham on 16 Oct 09HuffPo is now doing automated A/B testing for its headlines. How does that apply to ed? Online learners all have that liminal moment where they choose to click through or not click through. Proper A/B testing uncovers the motivation of why (or at least the effectiveness) of why some marketing copy and headlines work, and others dont. The best cloud-based ed. tech in the world means nothing if the click-through rate of a passive user is not substantial.