Collaborative care with social media - 0 views
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forperfecthealth on 27 Apr 13Social media in the setting of a private social network for healthcare is a huge opportunity for improving the collaboration between doctors, patients and pharmaceutical companies. Pharmas don't do social media but they are world champs in sales and marketing; if you look at the balance sheet of one of the top 10 innovative pharmas, you will see that over 50% of expenses are for sales and marketing; more than R&D.