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Many of us know that oral health plays a hugely important role in our general health and wellbeing. We're continuing to see a rise of cosmetic dentistry such as veneers and teeth whitening[1] but fundamentally, it shouldn't be forgotten that oral health encompasses so much more than aesthetics. Our diets, the oral hygiene products we are using, and our brushing techniques are all elements that impact our oral health. It's been hard to miss in the news that there is a dental crisis in the UK, with 'dental deserts' leaving some areas with over 3,000 patients for every NHS dentist[2]. With oral health being of such importance to our overall health[3], it's only reiterated to us at Haleon that we must continue to promote access to dental care and understanding of better dental health. As I've mentioned in previous articles for Pharmacy Business, an understanding of preventative, self-care is hugely beneficial, not just to improve health inclusivity but to help reduce these current burdens on both healthcare and dentistry professionals. We know that at Haleon, we, and the consumer healthcare industry as a whole, have a responsibility to empower people to equip themselves with the tools and information to participate in their own and loved ones' health - and dental health is such an important part of that.

A new study by oral health brand Aquafresh has revealed how the societal pressure of having the "perfect" Hollywood smile affects children's self-esteem. The study, which included 2000 parents and children aged 4-11, found that nearly 1 in 2 British children have experienced low confidence because of how their teeth look. More than 80 per cent of children reported feeling less confident with their smile due to missing teeth (20 per cent), teeth not being "white" (20 per cent), wonky teeth (19 per cent), and gappy teeth (13 per cent). An additional 36 per cent have experienced embarrassment when smiling or laughing because of their dental appearance. The pressure for perfect teeth not only affects children but it's also a concerning issue for parents.